This research project material is available: ASSESSING THE EFFECTIVENESS OF SOCIAL MEDIA ENTREPRENEURSHIP IN OUR CONTEMPORARY BUSINESS SOCIETY .
The concept “social media” is used to define group interactive communication”. The “group” in this definition represents “social” content of the definition. According Suomen Toivo–Think Tank (2012), social media constitute a kind of current information network and information technology in which interactive communication emanates in which the user produces the content of information and proceeded by the establishment and maintenance of interpersonal relationships. A social media services include content sharing, web communities, or an Internet forum (Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media facilitates the generation and exchange of information of its content. Therefore the users are active in the formation and exchange of information rather than being passive (Sweeter and Laricsy, 2008). The various types of social media include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, what Sapp, 2go, and BBM. .
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