SHOE MAKING BUSINESS PLAN FOR DANIEL SHOE MANUFACTURING NIGERIA, EDO STATE


SHOE MAKING BUSINESS PLAN FOR DANIEL SHOE MANUFACTURING NIGERIA, EDO STATE

SHOE MAKING BUSINESS PLAN FOR DANIEL SHOE MANUFACTURING NIGERIA, EDO STATE

EXECUTIVE SUMMARY:

Daniel Shoe Manufacturing Nigeria is a shoe-making business that aims to produce high-quality, durable, and fashionable shoes for the Nigerian market. We plan to establish a factory in Edo State, equipped with modern machinery and skilled workers. Our target customers are both men and women, aged 20-45, who value comfort, style, and affordability. Our marketing strategy will focus on social media, online marketplaces, and local fashion events. Our goal is to become a leading shoe brand in Nigeria within the next 5 years, with a projected annual revenue of 50 million.

COMPANY DESCRIPTION:

Daniel Shoe Manufacturing Nigeria is founded by Daniel Johnson, a seasoned entrepreneur with over 10 years of experience in the shoe industry. The company will be registered as a Limited Liability Company (LLC) in Nigeria, with its headquarters in Edo State. Our core values include integrity, quality, customer satisfaction, innovation, and teamwork. We will hire skilled shoemakers, designers, marketers, and administrators, who share our values and vision.

MARKET ANALYSIS:

The Nigerian shoe market is a growing industry, with a high demand for both local and foreign brands. According to a report by Euromonitor International, the footwear market in Nigeria was worth $2.6 billion in 2020, with a projected annual growth rate of 5.5% from 2020 to 2025. However, most of the shoes sold in Nigeria are imported, and the local brands face stiff competition from foreign brands. Our strategy is to differentiate ourselves by producing high-quality shoes that are affordable, stylish, and comfortable. We will also leverage the growing trend of e-commerce and social media marketing to reach our target customers.

PRODUCT AND SERVICES:

Daniel Shoe Manufacturing Nigeria will produce a range of shoes for both men and women, including casual shoes, formal shoes, sandals, and boots. Our shoes will be made of high-quality leather, suede, and other materials, sourced from reputable suppliers. We will use modern machinery and techniques to ensure consistency and precision in our production process. Our shoes will be available in different sizes, colors, and styles, to cater to the diverse tastes of our customers. We will also offer customization services, where customers can request for personalized designs, colors, and sizes.

MARKETING AND SALES:

Our marketing strategy will focus on social media platforms, such as Instagram, Facebook, and Twitter, where we will showcase our products, engage with our customers, and offer promotions and discounts. We will also sell our shoes on online marketplaces, such as Jumia, Konga, and Shopify, to reach a wider audience. In addition, we will participate in local fashion events, such as Lagos Fashion Week and Abuja Fashion Week, to showcase our products and network with potential customers and partners. We will also leverage word-of-mouth marketing, by encouraging our satisfied customers to recommend our products to their friends and family.

FINANCIAL PLAN:

To establish our factory and acquire the necessary equipment and materials, we will require an initial investment of 20 million. We will raise this capital through a combination of equity and debt financing. We plan to generate revenue through the sale of our products, with an average profit margin of 40%. Our projected revenue for the first year is 10 million, with a net income of 4 million.

Get complete and well-arranged business plan. Contact +2347063298784 or Email: info@allprojectmaterials.com. You also may request for a writing a good business plan.

SHOE MAKING BUSINESS PLAN FOR DANIEL SHOE MANUFACTURING NIGERIA, EDO STATE

Blog Information

  • Type : Research Guides
  • Published by : All Project Materials
  • Date : March 20, 2023

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