SUPERMARKET AND STANDARD PROVISION STORE BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJA


SUPERMARKET AND STANDARD PROVISION STORE BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJA

SUPERMARKET AND STANDARD PROVISION STORE BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJASUPERMARKET BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJA

INTRODUCTION:

Monty Store Supermarket is a new retail business located in the upscale neighborhood of Wuse 1, Abuja. The supermarket will offer a wide range of products, including groceries, fresh produce, household items, electronics, and personal care products. The business is poised to take advantage of the growing demand for convenience shopping among urban residents in Abuja.

BUSINESS OVERVIEW:

Monty Store Supermarket will be a limited liability company registered under the Nigerian Corporate Affairs Commission (CAC). The business will be owned and operated by Mr. Peter Monty, an experienced retail executive with over 15 years of experience in the industry. The supermarket will operate from a leased facility in Wuse 1, Abuja, with an estimated floor space of 500 square meters.

MARKET ANALYSIS:

The Nigerian retail industry has experienced significant growth in recent years, driven by a growing population, rising disposable incomes, and a shift towards convenience shopping. According to a report by McKinsey, the retail industry in Nigeria is expected to reach $86 billion by 2025. Abuja, as the capital city, has a large population of upwardly mobile residents who demand high-quality retail products and services.

COMPETITIVE ANALYSIS:

The supermarket industry in Abuja is highly competitive, with a mix of local and international players. Some of the major players in the industry include Shoprite, Spar, and Next Cash and Carry. However, Monty Store Supermarket will differentiate itself from the competition by offering personalized customer service, a wide range of products, competitive pricing, and a convenient location.

PRODUCTS AND SERVICES:

Monty Store Supermarket will offer a wide range of products, including groceries, fresh produce, household items, electronics, and personal care products. The supermarket will source its products from reputable suppliers and offer competitive prices to customers. In addition, the supermarket will offer value-added services such as home delivery, online shopping, and a loyalty program.

MARKETING AND SALES STRATEGY:

Monty Store Supermarket will employ a mix of marketing strategies to attract and retain customers. These strategies include advertising, sales promotions, social media marketing, and direct marketing. The supermarket will also leverage the power of word-of-mouth marketing through excellent customer service.

OPERATIONAL PLAN:

The supermarket will operate from a leased facility in Wuse 1, Abuja, with an estimated floor space of 500 square meters. The facility will be fitted with modern retail infrastructure, including shelving, refrigeration, and point-of-sale systems. The supermarket will operate from 8 am to 10 pm every day, including weekends and public holidays. The business will employ a team of skilled and experienced retail staff, including cashiers, sales assistants, and shelf packers.

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SUPERMARKET AND STANDARD PROVISION STORE BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJA

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  • Type : Research Guides
  • Published by : All Project Materials
  • Date : March 20, 2023

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