BUSINESS
PLAN FOR LAUNDARY BUSINESS IN NIGERIA - A CASE STUDY OF ESKOR LAUNDARY SERVICE
INTRODUCTION:
Eskor Laundry Service is a
laundry business that provides high-quality laundry services in Nigeria. The
company was established in 2015 and has since grown to become one of the most
reputable laundry service providers in the country. This business plan will
detail the operations, financial projections, and marketing strategies of Eskor
Laundry Service.
BUSINESS
OVERVIEW:
Eskor Laundry Service will
provide laundry services to individuals, households, and businesses in Nigeria.
The company will provide a range of laundry services, including dry cleaning,
washing, and ironing. The target market for Eskor Laundry Service will be
middle-class households and small to medium-sized businesses in urban areas.
MARKET
ANALYSIS:
The laundry industry in
Nigeria is a growing market, with an increasing demand for laundry services due
to the country''s growing population and the urbanization of cities. The
Nigerian Bureau of Statistics reported that the laundry and dry cleaning
industry in Nigeria generated approximately $1.5 billion in revenue in 2021.
Eskor Laundry Service will aim to capture a share of this growing market by
providing high-quality laundry services to customers.
OPERATIONS:
Eskor Laundry Service will
operate from a central location in Lagos, Nigeria, and will offer pickup and
delivery services to customers within a certain radius.
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