DANCE
STUDIO BUSINESS PLAN FOR BRIDGE TV SHOW, AGEGE, LAGOS STATE, NIGERIA
EXECUTIVE
SUMMARY:
Bridge Dance Studio is a
new dance studio located in Agege, Lagos State, Nigeria, with a vision to
provide quality dance training and performance opportunities to the local
community. The studio offers a wide range of dance classes, including ballet,
contemporary, hip-hop, salsa, and African dance styles. Our goal is to create a
welcoming and inclusive environment for people of all ages and skill levels to
learn and express themselves through dance.
MARKET
ANALYSIS:
The dance industry in
Lagos State is rapidly growing, with an increasing demand for quality dance
training and performance opportunities. Agege is a densely populated area with
a large youth population, which makes it an ideal location for a dance studio.
Our target market includes children, teenagers, adults, and senior citizens who
are interested in learning and practicing dance.
MARKETING
STRATEGY:
We plan to market Bridge
Dance Studio through social media platforms like Facebook, Instagram, and
Twitter. We will also distribute flyers and brochures in local schools,
community centers, and public places. Our website will showcase our class
schedules, teacher profiles, and registration information. We will also offer
discounts and promotions to attract new students and retain existing ones.
SERVICES:
Bridge Dance Studio offers
a variety of dance classes taught by experienced and qualified instructors. Our
classes range from beginner to advanced levels and include ballet,
contemporary, hip-hop, salsa, and African dance styles. We also offer private
lessons and performance opportunities for our students.
FACILITIES:
Our dance studio is
located in a spacious and well-lit building in Agege. The studio is equipped
with a sound system, mirrors, ballet bars, and dance floors that can
accommodate up to 30 students per class.
FINANCIAL
PLAN:
We project an initial
investment of NGN 10,000,000 for the launch of Bridge Dance Studio. This
investment will cover the cost of rent, equipment, marketing, and personnel
expenses. We plan to generate revenue through class fees, private lessons, and
performance opportunities. We expect to break even in the first year and achieve
a profit margin of 20% by the end of the third year.
MANAGEMENT
TEAM:
Bridge Dance Studio is
owned and managed by Mrs. Funmi Adeola, a certified dance instructor with over
10 years of teaching experience. She is supported by a team of experienced and
qualified instructors who share her vision of providing quality dance education
to the local community.
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