EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)



This research project material is available: EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)



Download Complete Research Project Material on EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)



Project Category:
Type: Project Topics | Project Topics and Materials | List of Project Topics | Research Project Materials | Journals | Thesis | Articles | Online Project Materials | Business Plan | Final year project topic| Format: Ms Word| Attribute: Documentation Only| Pages: 74 Pages| Chapters: Complete Research work from Chapter 1 to 5; All chapters | Price: ₦ 5,000.00



Call or whatsapp: +2347063298784 or email: allprojectmaterials.com

Download Post (MsWord)


Download Post (PDF)


Download complete Chapters



EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)



ABSTRACT

The aim of this study is to find out by empirical evidence the use of effective customer service delivery as a marketing tool in banking industry by means of analysed reports, interviews and financial summary report over a period of ten years.Also our emphasis is based on banking Industry specifically Guaranty Trust Bank Plc. Achievement in areas of customer service and accredited changing needs of customers sophistication leading to hi-tech banking with information technology occasional by the immense competition the industry has witnessed in the past decade. Throughout the study, the inquired of questions requiring innovation responsiveness, exceptions remain very low and restricted to few concepts such as graphs, ratio, percentage and analysis. This contribution these concepts varies with the higher percentage in theory than in particle. It was also found that there is significant level of product development and product differentiation on customer satisfaction although the instruments used for the study contained mathematical calculations. For the company to attain this level of performance in customer service.

The knowledge of market operation in necessary. Profitability as a financial strategy requires the use of entire market behaviour as a general method of formulation of policies. The use of competitive advantage to quantity customer service problems and to described corporate reputation/image is therefore advocated. Lastly the attention of financial expert designers marketers anthers publishers of textbooks and organizes of marketing services have been drawn to take cognizance of the changing nature of customer service.

TABLE OF CONTENT

CHAPTER ONE

1.1 Brief overview of the subject matter 1
1.2Background of the study 1
Statement of Research problem 3
Significance of the study 5
Hypothesis formulation and research methodology question8
Scope and limitations of the study 10

CHAPTER TWO

Contemporary Developments in Banking 11
The Nigerian Banking perspective 12
Marketing services 14
Customer services delivery an appraisal of the financial sector.20
Customer service in Guaranty Trust Bank Plc 26
Exploring Guaranty Trust Bank Plc profile 33

CHAPTER THREE

Research methodology 50
Restatement of the research question and statistical testing 50
Research design 51
Characteristics of the study population 52
Sample design and procedure 53
Data collection instrument 55
Statistical tools of Analysis employed and why 56
Limitations of the research methodology 62

CHAPTER FOUR

Introduction 63
Analysis of data 65
Representation and Analysis of data According of Research Question. 66
Statistical testing 80
Responses to personal interview 90

Citation - Reference

All Project Materials Inc. (2020). EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB). Available at: https://researchcub.info/department/paper-7367.html. [Accessed: ].

EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)


Delivery Assurance: This Project material is delivered within 15-30 Minutes. Click below to download complete material.


Download Complete Project Material

Call: +2347063298784

Hire a Writer

Department

Search Word Tags:


A Review on effective customer services as a marketing tool in the banking industry (a case study of guarantee trust bank plc gtb), study, research, project, research journals and thesis, researchcub.info, accounting project topics.
The aim of this study is to find out by empirical evidence the use of effective customer service delivery as a marketing tool in banking industry by means of analysed reports, interviews and financial summary report over a period of ten years.Also our emphasis is based on banking Industry specifically Guaranty Trust Bank Plc. Achievement in areas of customer service and accredited changing needs of customers sophistication leading to hi-tech banking with information technology occasional by the immense competition the industry has witnessed in the past decade. Throughout the study, the inquired of questions requiring innovation responsiveness, exceptions remain very low and restricted to few concepts such as graphs, ratio, percentage and analysis. This contribution these concepts varies with the higher percentage in theory than in particle. It was also found that there is significant level of product development and product differentiation on customer satisfaction although the instruments used for the study contained mathematical calculations. For the company to attain this level of performance in customer service. The knowledge of market operation in necessary. Profitability as a financial strategy requires the use of entire market behaviour as a general method of formulation of policies. The use of competitive advantage to quantity customer service problems and to described corporate reputation/image is therefore advocated. Lastly the attention of financial expert designer.. Click here for more

EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB) - Research Journals and Thesis - Researchcub.info

Project Topics and Materials - researchcub.info