Translate this page

the effect of advertising on sales volume of an organisation-adve...

The effect of advertising on sales volume of an organisation



This research project material is available: The effect of advertising on sales volume of an organisation



Download Complete Research Project Material on The effect of advertising on sales volume of an organisation



Project Category:
Type: Project Topics | Project Topics and Materials | List of Project Topics | Research Project Materials | Journals | Thesis | Articles | Online Project Materials | Business Plan | Final year project topic| Format: Ms Word| Attribute: Documentation Only| Pages: 89 Pages| Chapters: Complete Research work from Chapter 1 to 5; All chapters | Price: ₦ 5,000.00



Call or whatsapp: +2347063298784 or email: allprojectmaterials.com

Download Post (MsWord)


Download Post (PDF)


Download complete Chapters



The effect of advertising on sales volume of an organisation



TABLE OF CONTENTS

DECLARATION.. i

APPROVAL.. ii

DEDICATION.. iii

ACKNOWLEDGEMENT.. iv

TABLE OF CONTENTS. v

LIST OF TABLES. viii

ABSTRACT.. ix

 

CHAPTER ONE.. 1

1.1 Back ground. 1

1.2 Statement of the problem…………………………………………………………...…2

1.3 purpose of the study……………………………………………………………...……3

1.4 0bjectives of the study………………………………………………………………...3

1.5 Research questions…………………………………………………………………….3

1.6 Scope of the Study. 3

1.7 Significance of the study………………………………………………………………3

 

CHAPTER TWO: LITERATURE REVIEW... 5

2.0 Introduction. 5

2.1 Advertising. 5

2.1.1 Advertising objectives. 6

2.1.2 forms of advertising. 6

2.1.3 Advertising media. 6

2.1.4 Steps in choosing an advertising media. 7

2.1.5 Steps taken in setting an advertising budget 8

2.2 Sales performance. 10

2.2.1 Sales 11

2.2.2 Sales process. 12

2.2.3 Effective sales process. 13

2.2.4 Outcomes of sales processes. 13

2.2.5 The outcome of the selling process. 14

2.3 Relationship between Advertising and sales performance. 15

2.4 Conclusion. 17

 

CHAPTER THREE: METHODOLOGY.. 18

3.0 Introduction. 18

3.1 Research Design. 18

3.2 Sampling Design. 18

3.2.1  StudyPopulation 18

3.2.2 Sampling size. 18

3.2.3 Sampling method. 18

3.3 Data Collection. 19

3.3.1 Data sources. 19

3.3.2 Data collection instruments. 19

3.4 Data processing, analysis and presentation. 19

3.4.1 Data presentation. 20

3.5 Limitation of the study. 20

 

CHAPTER FOUR: PRESENTATION, ANALYSIS, AND INTERPRETATION OF THE FINDINGS  21

4.0 Introduction. 21

4.1 Demographic characteristics. 21

4.2 Findings on the forms of advertising used by Nigerian Bottling Company industry  24

4.3 Findings on the level of sales of Nigerian Bottling Company industry. 30

4.4 Findings on the relationship between advertising and sales performance using Pearson correlation  32

 

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECCOMENDATION.. 34

5.0 Introduction. 34

5.1 Summary of major findings. 34

5.1.1 Findings on the forms of advertising. 34

5.1.2 Findings on the Level of Sales in Nigerian Bottling Company Industry. 34

5.1.3 Findings on the Relationship between Advertising and Sales. 34

5.2 Conclusions. 35

5.2.1 forms of advertising. 35

5.2.2 Establishing the Level of Sales from Nigerian Bottling Company Industry. 35

5.2.3 Relationship between Advertising and Sales. 35

5.3 Recommendations. 35

5.3.1      Areas for further research…………………………………………………..……36

 

 

REFERENCES. 37

Appendices:Research Questionaire. 39

 

 

 

 

 

 

LIST OF TABLES

Table 1: Annual report 2009 to 2010. 2

Table 2: Number of respondents. 21

Table 3: Age of respondents. 21

Table 4: Gender…………………………………………………………………………..22

Table 5: Level of education. 22

Table 6: Marital status. 23

Table 7: Department of respondents. 23

Table 8: Number of years worked for the organization. 23

Table 9: organization advertising all its products. 24

Table 10: Television as a means of advertising. 24

Table 11: Newspapers as a means of advertising. 25

Table 12: Brochures as a means of advertising. 25

Table 13: Radio as a means of advertising. 26

Table 14: magazines as a means of advertising. 26

Table 15: stickers as a means of advertising. 27

Table 16: workshops as a means of advertising. 27

Table 17: mobile advertising as a means of advertising. 28

Table 18: sponsoring events as a means of advertising. 28

Table 19: adverts reach the intended audience. 29

Table 20: Nigerian Bottling Company is allowed to advertise freely. 29

Table 21: media used are accessible by the target market 30

Table 22: The level of sales has been increasing. 30

Table 23: increasing sales volume is every ones responsibility. 31

Table 24: the level of sales volume in Nigerian Bottling Company is declining. 31

Table 25: increasing sales level is a challenge to all employees. 32

Table 26: The analysis of the relationship between advertising and sales volume (From Table 8 and Table 23) 33

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF STUDY

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behaviour: the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants. Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor (Kotler and Armstrong, 2010). There are various forms of advertising like informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).Advertising can be done through print media which includes news papers ,magazines ,brochures ,Audio media for example Radio, and visual media which includes billboards, and television (Kotler and Armstrong 2010).

Sales performance describes the trend of collections in terms of revenue when comparing different periods (MC Cathy, 1994). The sales may be in form of offering products or services to consumers. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything (Kotler and Armstrong, 2010).Sales volume is the core interest of every organization and is based on sales and profit .When volume goes up profits rises and management in organizations is made easier.

 

1.1.1 ORGANIZATIONAL PROFILE

The Nigerian Bottling Company Ltd is one of the biggest companies in the non-alcoholic beverage industry in the country and is the sole franchise bottler of The Coca-Cola Company in Nigeria.

The Nigerian Bottling Company serves approximately 160 million people by producing and distributing a unique portfolio of quality brands, bringing passion to marketplace implementation, and demonstrating leadership in corporate social responsibility.


NBC Ltd started operations in Nigeria in 1951. Based in the city of Lagos, it operates 13 bottling plants across the country. In addition, we channel products through 59 warehouses and distribution centres. The company employ about 4,800 people and indirectly support the jobs of up to more than a million more in our value chain.

Nigerian Bottling Company aims to be customers’ most preferred supplier, and conduct programmes to support more than 450,000 customers who sell their products to consumers.

The company is part of the Coca-Cola Hellenic Group , one of the largest bottlers of The Coca-Cola Company’s products in the world, and the biggest in Europe. Coca-Cola Hellenic operations span 28 countries , serving more than 570 million people. The company is headquartered in Athens and listed on the Athens, New York, and London stock exchanges.

 

·         Products

·         NBC produce, sell and distribute a wide range of beverages, most of which are trademark products of The Coca-Cola Company. Our product portfolio consists of:

  • leading brands Coca-Cola, Coca-Cola light, Fanta and Sprite
  • local brands such as Schweppes, Five Alive, Limca and Eva

The Nigerian Bottling Company continuously review opportunities to expand its product portfolio in order to offer consumers in Nigeria an increasing range of choices. Every measure is taken to ensure that its products are of the highest quality.

 

1.2 STATEMENT OF THE PROBLEM

The Nigerian Bottling Company carries out frequent advertising of their products to increase their sales volume, through taking part in charitable funds in Nigeria and even sponsoring sports .It advertises using radio, television and newspapers.

Despite its efforts in advertising regularly   the sales of Nigerian Bottling Company industry have not improved to the desired targets. The sales in Nigerian Bottling Company for the past four years have not been steady.

 1.3 PURPOSE OF THE STUDY    

The purpose of the study was to establish the impacts of advertising on sales volume of an organization.

 

1.4 OBJECTIVES OF THE STUDY

1.      To examine the forms of advertising used by The Nigerian Bottling Company.

2.      To establish the level of sales performance in Nigerian Bottling Company.

3.      To establish  the relationship between advertising and sales in Nigerian Bottling Company industry

 

1.5 RESEARCH QUESTIONS

1.      What are the forms of advertising used by Nigerian Bottling Company?

2.      What is the level of sales performance of Nigerian Bottling Company?

3.      What is the relationship between advertising and sales performance in Nigerian Bottling Company industry?

1.6 SCOPE OF THE STUDY

Content scope

The study covered advertising as the independent variable and sales performance as the dependant variable.

Geographical scope

The study was cantered at the Nigerian Bottling Company industry in Lagos because it is the headquarter of the industry where marketing plan is carried out, and it has large sales volume

Time scope

The study looked at five financial years back that is 2006 to 2010

 

 

1.7 SIGNIFICANCE OF THE STUDY

The study will help firms understand the importance of advertising. It will also enable them structure their adverts and brands to make them more appealing in order to improve sales and lead to better performance. As this study gives a clear insight into how advertisement can influence consumer behaviour, many firms will be encouraged into using adverts to market their products. When firms start making more sales and profits as a result of advertising, the economy of Ghana will be boosted, as more income from tax will be accrued to the government of Ghana. The findings and recommendations of this study will go a long way in helping firms to adopt good advertising strategies, and appealing brand designs to help get more consumers for their products and services.

Citation - Reference

All Project Materials Inc. (2020). The effect of advertising on sales volume of an organisation. Available at: https://researchcub.info/department/paper-6687.html. [Accessed: ].

The effect of advertising on sales volume of an organisation


Delivery Assurance: This Project material is delivered within 15-30 Minutes. Click below to download complete material.


Download Complete Project Material

Call: +2347063298784

Hire a Writer

Department

Search Word Tags:


A Review on the effect of advertising on sales volume of an organisation, advertising, table, sales, research journals and thesis, researchcub.info, marketing project topics.
Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behaviour: the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants. Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor (Kotler and Armstrong, 2010). There are various forms of advertising like informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).Advertising can be done through print media which includes news papers ,magazines ,brochures ,Audio media for example Radio, and visual media which includes billboards, and television (Kotler and Armstrong 2010). .. Click here for more

The effect of advertising on sales volume of an organisation - Research Journals and Thesis - Researchcub.info

Excellent and Professional research project topics, ideas and materials Website - researchcub.info

Undergraduate Project Topics, economics project topics, marketing project topics, business administration project topics, engineering project topics, computer science project topics, banking & finance project topics, education project topics, law project topics, sciences project topics, public administration project topics, political science project topics, mathematics project topics, medical science project topics, mass communication project topics, research projects, geology project topics, marketing project topics, agriculture project topics, Browse Thousands of Final Year Project Topics, hire a writer, Research Works and Materials, Project topics and materials in Nigeria, Undergraduate Project Topics, Research Works and Materials, research topics, research project materials, complete project materials, computer science project material, free project topics, complete projects, accounting topics, small business topics, entrepreneurship topics, project materials, Nigerian undergraduate projects, business administration projects, computer science topics and projects, MBA Nigerian project topics, human resources, small businesses, entrepreneurship projects, economics projects, impacts projects, effect projects, university projects, polytechnic projects, investigate projects, political science projects, mass communication projects, project topics, human resource projects, education projects, French topics, project analysis, French projects, project tips, project abstract, project proposals, project bibliography, project reference, project seminar, forex, TSA, treasury single account, currency, naira, devaluation, undergraduate projects, final project research, marketing project topics, statistics project topics, mathematics project topics, statistics, mathematics, research projects, project thesis, labour force theses, NCE, OND, HND, BTECH, BSC, MBA, MSC, English projects, linguistic project topics, Free Project topics and materials in Nigeria, research topics, reseach project materials, computer science project material, free, complete, accounting topics, small business topics, materials, nigeria projects, business administration projects, computer science topics and projects, MBA nigeria project topics, human resources, small business, entrepreneurship projects, economics projects, impact projects, effects projects, training, budgets, ghana, university, polytechnic, browse Free project materials and topics in Nigeria, accounting and finance project materials, business administration project materials and topics, human resources, entrepreneurship, computer science and engineering project materials and topics, Accounting project topics, Accounting project topics and materials, Agricultural Economics Project Topics and Materials, Agricultural Science Projects topics and materials, All Project topics and materials, Architecture Project topics and materials, Aviation project topics and materials, Banking & Finance Projects topics and materials, Biology project and materials, Building project topics and materials, Business Administration & Management Projects topics and materials, Chemical Engineering Project Topics and materials, Civil Engineering Projects topics and materials, Communication & mass communication art project topics and materials, Computer Engineering Project Topics and materials, Computer Science Projects topics and materials, Criminology project topics and materials, Economics Research Projects topics and materials, Education Project Topics and Materials, Electrical Engineering Projects and materials, English Education & English Language Project topics and materials, Food Science project topics and materials, Geology Project Topics and materials, Guidance Counseling Project Topics and materials, History project topics and materials, Home Economics Project Topics and Materials, Human Resource Projects topics and Materials, Industrial Chemistry Projects topics and materials, Insurance Projects topics and materials, Law project topics and materials, Library and information science project topics and materials, Marine and Transport management project topics and materials, Marketing Projects topics and materials, Mathematics project topics and materials, Medical Sciences Project Topics and materials, Microbiology project topics and materials, Nursing and Midwifery project topics, Nursing and Midwifery project topics and materials, Optometry or nursing project topics and materials, Petroleum Engineering project topics and materials, Pharmacy project topics and materials, Philosophy project topics and materials, Photography project topics and materials, Physical and Health Education project topics and materials, Physiology project topics and materials, Political science project topics and materials, Project topics and materials, Psychology project topics and materials, Random project, Religious and Cultural Studies Project Topics and Materials, Sociology and Anthropology Project topics and materials, Sociology Project Topics and materials, Tourism project topics and materials, Vocational education project topics and materials The effect of advertising on sales volume of an organisation-advertising- table- sales- Research Journals and Thesis | Researchcub.info