TABLE OF CONTENTS
Title Page
Certification/Declaration
Approval Page
Dedication
Acknowledgement
Abstract
Table of content
Chapter 1
Introduction
1:1 Introduction
1:2 Background of the Study
1:3 Statements of Problems
1:4 Objectives of the Study
1:5 Research Question
1:6 Study of the Hypothesis
1:7 Significance of the Study
1:8 Justification of the Study
1:9 Scope of the Study
1:10 Definition of Terms
Chapter 2
Literature Review
2:0 Introduction
2:1 Conceptual Clarification
2:2 Theoretical Framework
2:3 Literatures on the Subject Matter
Chapter 3
Research Methodology
3:0 Area of Study
3:1 Source of Data
3:2 Sampling Techniques
3:3 Method Data Collection
3:4 Method of Data Analysis
3:5 Reliability of Instrument
3:6 Validity of Instrument
3:7 Limitations of the Study
Chapter 4
Data Analysis
4:0 Introduction
4:1 Finding of the Study
4:2 Discussion of the Study
4:3 Summary
Chapter 5
Summary, Conclusion and Recommendation
5:0 Summary of Findings
5:1 Conclusion
5:2 Recommendations
5:3 Proposal for Further Studies
ABSTRACT
This study was carried out to
investigate into the Survival Strategies in small Scale Business in.
Lagos State (a case study of some selected small scale industries).
Information was sought on the activities and the performance of the
small scale enterprises in Lagos State in the areas of loan acquisition,
marketing research, personnel approaches, strategic locations, training
and development. The research method used for the study was mainly
descriptive with the aim of obtaining primary data on the survival
strategies being designed, developed and implemented by the selected
small scale industries (i.e. Becco Furniture Enterprises Nigeria Ltd.
And Atlas. Drugs Company) as well as how these strategies affect each of
the organization. The sources of data used for the study was primary
source (i.e. interviews, questionnaires, observation etc. Secondary
source was also used which 'includes libraries, other information
centers on desk studies etc. The findings of the study was based on
capital, marketing research, training and development, personnel
policies and location from the data collected, the research concludes
that small scale business industries were unable to receive loans from
financial institutions, which has been a shortcoming on the part of the
entrepreneurs due to illiteracy or lack of collateral needed. Also most
small scale industries do not research on the areas of marketing their
product or some other promotional activities and this affects sales.
Training and development also has hindrances to the effective
performance of the small scale businesses, since most employers do not
train their employees to acquire technical expertise. The researcher
recommend that since small scale industries are very vital, to our
economy, it is pertinent that, for an entrepreneur to have effective
efficient functioning of these small scale industries in the areas of
(capita1 loan acquisition, marketing research, personnel policies,
implementation, training and development and strategic location) he or
she must aim primarily towards a long survival of that business by
implementing on the strategies and policies mapped out based on the
above stated areas. The recommendation based on capital is that, since
government has set up many institutions to help in providing needed
capital, the entrepreneurs should endeavour to utilize these
opportunities and acquire the needed capital/loan facilities. On
training and development, the researcher recommends that adequate
training and development of employees should be embarked upon so as to
acquire the necessary skills needed for effective operations.