The impact of
agricultural marketing cooperative on sales promotion cannot be overemphasized.
This has prompt the researcher to carryout a research work
on the subject
matter, the research started by introducing the subject matter in chapter one,
background of the study, objectives of the study, research
of the problem the significance of the study was also highlighted in this
chapter. The researcher reviewed the work of dierentauthors in
the chapter two, the
concept of cooperative, meaning of agricultural cooperative, the impact of
agricultural marketing cooperative on sales promotion, the role of agricultural
cooperative improving the intensive at farming activities. The researcher
discussed the method of gathering data, the data gathered were analyzed in
chapter four. Lastly, the researcher draw a summary of findings, conclusion in
chapter five and made some recommendations among which the researcher
recommended that dishonest leadership should be discouraged in cooperative
ventures. This should be done by putting in place, adequate checks and balances
in the performances of such members. Their excess should be properly
controlled. Members who show an act of dishonesty should be properly sanctioned
and penalized according to the stipulations of the cooperative law.
BACKGROUND OF THE STUDY
The need of
Agricultural marketing arises with the production of excess, over and above
consumption. This related to the concept of marketable surplus
which is defined as
the proportion of the total output that is available for sale aer
producer. Consumption seed for next seasons planting.
There is however, an
exemption in this concept; as certain agricultural commodities are produced for
meeting specific population need, this kolanut is widely
grown in the Southern
part of the country, transported and sold to the people of the Northern part of
the country who relish the commodity. Marketing
bridge the gap
between production and consumption. It brings together the impersonal forces of
supply and demand in respective of where the market is
one is involve in marketing whether one grows yam, sells the tubers or process
to yam flour and sell it to the village or town market in the
Southern part of the
country or receives supplies of grains, onions from the North.
are found in Nigeria to be performing unique functions towards the development
of Nigeria economic activities cooperative
marketing could be a
dynamic forces in the process of economic development takes place, the
marketing system is expected to extend some influence on the
social, political and
economic sphere of the society. This fact was supported by the World Bank
report of 1954 that ‘the cooperative movement can provide a
organizational basis for agricultural development’ marketing cooperative also
serves as auxiliary cooperative. Today, marketing has assumed a very special
position in cooperative movements this is because, for any cooperative to
All must satisfy the
owners who have established it, the process of doing this by achieving the
cooperative goals then the society is buying the owners want respectively. All
together now brand types of cooperative societies have marketing function for
its major operational guide.
STATEMENT OF THE PROBLEM
serves as very strong tool which provides a favourable atmosphere for the
marketing of an agricultural product on sales promotion. The
cooperative society provides to their members include searching for a
favourable market for the farm produced of the farmers fixing to enable
farmers has optimum
profit. However, the study will look into problem on how to distribute work
among members who consider themselves as equal.
problem of how to maintain discipline, how to motivate member to work for the
society and how to achieve aeicient
management is to be
insiders or outsider,
the problem especially is do the society hire outside person or do members who
will most likely not have the required training to
manage the society
OBJECTIVES OF THE STUDY
i. To examine the
impact of agricultural marketing cooperatives on sales promotion.
ii. To determine the
role of agricultural cooperative in improving the intensive at farming
1. To find out how
capital hinder agricultural cooperative development in the society.
i. What are the
impacts of agricultural marketing cooperatives on sales promotion?
ii. What are the role
of agricultural cooperative in improving the intensives of farming activities?
1. How does low
capital hinder agricultural cooperative development in the society?
SIGNIFICANCE OF THE STUDY
This study is
designed to help marketing cooperative societies over the problems related on
how to distribute work among members, and how to maintain
discipline and how to
The research also
intended to find possible solutions to the above mentioned problems by giving
recommendations on how to prevent the future occurrence.
The research aimed at
finding the relevant contribution of cooperative society toward the development
of marketing in Nigeria. It will be used to ascertain all
basis fact needed.
At the end of this
research, the management of national achieves multi-purpose cooperative society
can consider the present problems facing the society.
and incoming student will benefit from these research work because it will
serve as a material to them with a view towards enhancing