1.1 BACKGROUND OF THE STUDY
Financial services are the wide range of services rendered by the
bank which include the primary operations of Accepting deposits from
customer, providing credit facilities, Sales of investment products like
mutual funds Etc. Regulation are the official rule which guide and
govern the conduct of business and the sale of product and services
formulated by government or industry firms to achieve a set aim and
objective (Chris, 2003). The essence of financial regulation is to
compel financial institution to align their products and services within
the banking legal framework; and to protect investors and depositors
from the exploitation by financial institutions. The regulation views
financial service as a matter of public interest even though the banks
must make profit. The research therefore seek to investigate the Effects
of financial services marketing and banking regulation
STATEMENT OF THE PROBLEM
The banking sector had for several years suffered from deep crisis of
gross mismanagement and insufficient fund to meet customer obligations
and still make profit. Consequently the banking crises in 2008 was
found to be caused by large inadequate disclosure and transparency and
sudden capital inflows ,macroeconomic instability, lack of investor and
consumer sophistication ,major failures in corporate governance at
banks, uneven supervision and enforcement, unstructured governance &
management processes at the CBN/ ; critical gaps in the regulatory
framework and regulations, and weaknesses in the business environment
(CBN, 2012).In view of the challenges which confront the banking sector;
reforms implemented by the CBN from 2004 when it rolled out the
consolidation of banks policy has not yielded significant effect as to
propel growth and stability in the sector and that of the Nigerian
economy.
Consequently the problem confronting the research is to proffer an
appraisal of the Effects of financial services marketing and banking
regulation
1.2 Objectives of the Study
To determine the Effects of financial services marketing and banking regulation.
Financial services are the wide range of services rendered by the
bank which include the primary operations of Accepting deposits from
customer, providing credit facilities, Sales of investment products like
mutual funds Etc. Regulation are the official rule which guide and
govern the conduct of business and the sale of product and services
formulated by government or industry firms to achieve a set aim and
objective (Chris, 2003). The essence of financial regulation is to
compel financial institution to align their products and services within
the banking legal framework; and to protect investors and depositors
from the exploitation by financial institutions.
1.4 Research Questions
What is the Effects of financial services marketing and banking regulation
1.5 Significance of the Study
The study shall proffer the Effects of financial services marketing and banking regulation
The banking sector had for several years suffered from deep crisis of
gross mismanagement and insufficient fund to meet customer obligations
and still make profit. Consequently the banking crises in 2008 was
found to be caused by large inadequate disclosure and transparency and
sudden capital inflows ,macroeconomic instability, lack of investor and
consumer sophistication ,major failures in corporate governance at
banks, uneven supervision and enforcement, unstructured governance &
management processes at the CBN/ ; critical gaps in the regulatory
framework and regulations, and weaknesses in the business environment
(CBN, 2012).In view of the challenges which confront the banking sector;
reforms implemented by the CBN from 2004 when it rolled out the
consolidation of banks policy has not yielded significant effect as to
propel growth and stability in the sector and that of the Nigerian
economy. Regulation are the official rule which guide and govern the
conduct of business and the sale of product and services formulated by
government or industry firms to achieve a set aim and objective (Chris,
2003). The essence of financial regulation is to compel financial
institution to align their products and services within the banking
legal framework; and to protect investors and depositors from the
exploitation by financial institutions. The regulation views financial
service as a matter of public interest even though the banks must make
profit.
1.6 Research Hypothesis
Ho The Effects of banking regulation on financial services marketing is low
Hi The Effect of banking regulation on financial services marketing is high
1.7 Scope of the Study
The study focuses on the appraisal of the Effects of financial services marketing and banking regulation
1.8 Limitations of the Study
The study was confronted by some constraint including logistics and geographical factors.
1.9 Definition of Terms
BANK DEFINED
The bank is a financial institution which accept deposit from the
customer and grants credit and other financial services. Primary
operations of Accepting deposits from customer, providing credit
facilities, Sales of investment products like mutual funds Etc.
FINANCIAL SERVICES DEFINED
Financial services are the wide range of services rendered by the
bank which include the primary operations of Accepting deposits from
customer, providing credit facilities, Sales of investment products like
mutual funds Etc.
REGULATION DEFINED
Regulation are the official rule which guide and govern the conduct
of business and the sale of product and services formulated by
government or industry firms to achieve a set aim and objective (Chris,
2003). The essence of financial regulation is to compel financial
institution to align their products and services within the banking
legal framework; and to protect investors and depositors from the
exploitation by financial institutions. The regulation views financial
service as a matter of public interest even though the banks must make
profit
CBN DEFINED
This is the apex bank of the country which is owned by government and
which regulate the activities of commercial banks and other financial
institution in the country.
REFERENCES
Chris O., (2003). Financial Regulation in Nigeria and Challenges of
the West African Monetary Zone. Seminar on the Issues in Financial
Institutions Surveillance in Nigeria. Publication of CBN Training
Centre, Lagos. No.3, pp.100-111.
Davis, K. and Harper, I., (Ed.), 1991. Risk Management in Financial Institutions. Allen and Unwin, Melbourne.
Financial Regulations and the Nigeria’s Banking Sector *Corresponding Author: Umar Muhammad Gummi 13 | Page