COCOYAM MARKETING IN SOUTH EAST NIGERIA

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COCOYAM MARKETING IN SOUTH EAST NIGERIA

ABSTRACT

Cocoyam is highly perishable and considerable economic losses occur after it is harvested.

This is as a result of rot, sprouting and other physiological changes. These losses could be reduced through efficient storage, processing and marketing. This study is about economic study of cocoyam marketing in south-east Nigeria. It specifically ranked market participants preference for cocoyam cultivars and the reasons for such preferences. It showed the main marketing channels and socio-economic and institutional factors affecting the choice of marketing channels.

 

It showed the structure and conduct of cocoyam marketing and socioeconomic

and institutional factors affecting the volume of cocoyam marketed. It estimated

the costs and benefits of cocoyam marketing as well as the net income of six storage

methods. It assessed the effectiveness of six storage methods. The study was guided by null

hypotheses that socio-economic and institutional factors did not determine the choice of

marketing channels; that socio-economic and institutional factors did not determine volume

of cocoyam marketed; that the mean income of farmers, wholesalers and retailers did not

significantly differ and that the mean cocoyam rot of the six storage methods did not

significantly differ. A total of 260 marketers comprising 100 producers, 60 wholesalers and

100 retailers were selected through stratified random sampling techniques. Data were

collected from both primary sources. Primary data emanated from various questionnaires and

weekly/monthly monitoring of the six storage methods. Descriptive statistics such as tables,

charts, percentages and mean and inferential statistics such net income analysis, four firm

concentration ratios, Herfindahl-Hirschman Index and Gini-Coefficient, Multinomial logit

regression model, correlation analysis, Ordinary least square regression model and Analysis

of Variance were used to achieve the objectives. The results showed that producers,

wholesalers and retailers preferences for cocoyam cultivars depended on culture and food

pattern more than anything else. It also showed that four firm concentration ratios and

Herfindahl-Hirschman Index did not indicate oligopolistic behavior although their Ginicoefficient

showed unequal distribution of market sale. The average net income of producers,

wholesalers and retailers per year were ₦204,246, ₦3,650,000 and ₦474,000 each

respectively while the net income of the six storage methods were ₦56.92, ₦47.96, ₦47.80,

₦43.36, ₦15.25 and ₦3.00 per kg respectively. Approximately 33% of the variations in the

volume of cocoyam marketed were explained by socio-economic and institutional variables.

 

The multinomial logit regression analysis has R2 value of 0.56 and showed that age and

storage cost were significant (P < 5%).The correlation results for objectives iii and vi showed

that distance to market, family labour, size of land allocated to cocoyam income from other

sources and purpose of marketing were significant at (p < 0.001) and thus contribute to

improvement in marketing. The Analysis of Variance (ANOVA) showed statistically

significant difference (P < 0.01) in the mean income of farmers, wholesalers and retailers as

well as the mean disease severity of the six storage methods. So, the first, second, third and

fourth hypotheses were rejected, while the alternatives were accepted. The study therefore,

recommended that government should build the capacity of market participants through

seminars. Additionally financial/technical support should be provided especially to the

commercial farmers. There is also need for agricultural-chain partnership between the

farmers and processors.


COCOYAM MARKETING IN SOUTH EAST NIGERIA

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Cocoyam is highly perishable and considerable economic losses occur after it is harvested. This is as a result of rot, sprouting and other physiological changes. These losses could be reduced through efficient storage, processing and marketing. This study is about economic study of cocoyam marketing in south-east Nigeria. It specifically ranked market participants preference for cocoyam cultivars and the reasons for such preferences. It showed the main marketing channels and socio-economic and institutional factors affecting the choice of marketing channels. It showed the structure and conduct of cocoyam marketing and socioeconomic and institutional factors affecting the volume of cocoyam marketed. It estimated the costs and benefits of cocoyam marketing as well as the net income of six storage methods. It assessed the effectiveness of six storage methods. The study was guided by null hypotheses that socio-economic and institutional factors did not determine the choice of marketing channels; that socio-economic and institutional factors did not determine volume of cocoyam marketed; that the mean income of farmers, wholesalers and retailers did not significantly differ and that the mean cocoyam rot of the six storage methods did not significantly differ. A total of 260 marketers comprising 100 producers, 60 wholesalers and 100 retailers were selected through stratified random sampling techniques. Data were collected from both primary sources. Primary data emanat.. agricultural extension project topics

COCOYAM MARKETING IN SOUTH EAST NIGERIA

Project Information

  • CATEGORY : AGRICULTURAL EXTENSION
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 79 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

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