ABSTRACT
This study was carried out to analyses the marketing margin
for rice among participants in the
marketing of rice in Adani Uzo-Uwani Local Government Area.
A purposive sampling
technique was used in the selection of respondents. The
study identified and described the
marketing of rice in the study area, the participants and
their activities in the marketing of
rice. It determined the cost of perfuming the physical
functions of transportation, storage,
processing and margin accruable to the participants
(producers, wholesales and
retailers).
Problems of agricultural marketing were also identified to
include production
conditions, transportation and communication, handling
packaging and processing,
storage and warehousing institutional support input
distribution; urban food supply
system and price stabilization. This work sets out elements
which make up an efficient
marketing system to include functions and services, agencies
and channels, the
enterprises of which they are composed and the institutional
framework within which
they operate. The analytical tools used in this work
included descriptive statistics such as
frequency, percentage, mean, rage and market margin
analysis. From he results it was
affirmed that 28% of the producers have no formal education
and 5% have HND/B.Sc.
certificates.
The age renege of producer and retailer is between 40 and 50
years and household size of between 6 and 10. Farming and marketing experiences
of the respondents ranged from 40-50 years and they were mostly married. It was
also found out that the marketing margin for 50kg bag of milled rice sold in
the study area for the village merchant is N26, for the retailer N29, for the
wholesaler N10, and for the producer N 68. The study identify source of supply
(large numers of very small farms,
each operating independently), Igrge number of middlemen,
transportation, inadequate
storage and warehousing facilities, forced sales, grading
and standardization, adulteration and instability of prices as problems to the
participants in the study area.
Among the reduction of high cost of processing by provision
of machinery and
machinery spare parts, to increase farmers yield,
maintenance of rural feeder roads using
the mill for other purposes like cassava processing and the
need proper grading and
standardization.