SOCIAL NETWORKING IN WORKPLACES AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
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SOCIAL NETWORKING IN WORKPLACES AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
SOCIAL NETWORKING IN WORKPLACES AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Social networking is creating changes dramatic or dynamic in the
environment but it’s obvious it is creating changes. Social networking
an online medium of interaction which let people build relations, share
ideas, communicate information and bounding society in sentimental
stream. Social networking is making dramatic growth in dynamic
environment of now a day. People use social networks for catharsis of
their human emotions. Motives of social networking can be different for
person to person like; people connect to LinkIn for professional
purpose, Facebook and MySpace for personal motive, Twitter for social
networking, Personalized Blogs for personal thoughts and view point.
Motive of using social networks can be change but the ultimate logic of
connecting is building social contacts and sharing (Ehrlich, 2011).
Social networking is not only targeting young generation. It’s
tempting and hitting all age groups and generations. The way to use and
respond social networks is not a good thing, nor a bad thing; it’s just a
different thing. Using and connecting to social networks is part and
parcel now a day of everyone’s life. Now people never ask for mail
addresses or mobile numbers instead of that people ask each other for
their social network IDs for carrying on long term contacts (Avalos, S.
2011).
Every organization is using social network sites for their
professional benefits like creating customer relationship. So it becomes
the need and it’s the time for organizations to design workforce
according to changing environments. Organization’s productivity and
profits base on its employee’s performance, and its employees are
strongly connecting to social networks. In other aspects Social networks
are creating risks, opportunities, threats, weaknesses, and strengths
for organizations. Risk in a way that social networks are real time
communication mediums, It can communicate and disseminate information of
organization instantly in real timing which organization may never want
to share with people outside the organization. Opportunity in the
context that competitor’s employee shared information about upcoming
strategy at social medium which can be used for organization’s benefit.
Threat can be faced by organizations when its employees discuss internal
information of organization at social networks which can be used by its
competitors. Social networking can be weakness of organization when it
affects its productivity negatively. Same social networking become
strength for organizations when it’s used to build good relationship
with employees, to direct them is right way, to collect information
about employee behavior and to train them (Flynn, 2011).
Social networking affect banking sector as it affecting employee’s
skills, productivity, qualification/knowledge and motivational level.
Banks practice social networking for building employer-employee
relationship by increasing employee’s skills, productivity, motivational
level and knowledge. Banks evaluate their employees and manage their
contributions to keep bank’s image high through social networking. Banks
direct their employees for ethical behavior in using social networks
while they are representation of the organization. For doing all this
banks are formulating some sort of policies regarding using of social
networking (Flynn, 2011).
SOCIAL NETWORKING IN WORKPLACES AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
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Social networking is creating changes dramatic or dynamic in the environment but it’s obvious it is creating changes. Social networking an online medium of interaction which let people build relations, share ideas, communicate information and bounding society in sentimental stream. Social networking is making dramatic growth in dynamic environment of now a day. People use social networks for catharsis of their human emotions. Motives of social networking can be different for person to person like; people connect to LinkIn for professional purpose, Facebook and MySpace for personal motive, Twitter for social networking, Personalized Blogs for personal thoughts and view point. Motive of using social networks can be change but the ultimate logic of connecting is building social contacts and sharing (Ehrlich, 2011)... accounting project topics
SOCIAL NETWORKING IN WORKPLACES AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY