EFFECTIVE COMMUNICATION AS A MAJOR DETERMINANT OF ORGANISATION DEVELOPMENT (A CASE STUDY OF COCA-COLA PLC, ILORIN)

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Proposal

CHAPTER ONE

Introduction

1.1  Objectives of the study

1.2  Scope of the study

1.3  Statement of General Problem 

1.4  Rationale for the study

1.5  Limitation and constraints

1.6  Historical background of the organisation

CHAPTER TWO

Literature Review

Concept of communication

Organizational development studies and method of communication

Importance of communication

Barriers of communication Characteristics of small scale business

Remedies for poor communication

The purpose of communication

Communication terminology

Communication flow in organisation.

CHAPTER THREE

Research methodology

Method of used for data collection

Sources of data

Procedures for data collection

CHAPTER FOUR

Data analysis and presentation

CHAPTER FIVE

Summary, Conclusion and Recommendation

Summary,

Conclusion

 Recommendation

Bibliography

CHAPTER ONE

1.0   INTRODUCTION

        Effective communication is a major determinant of organisation development which as been a great concern for the cooperation as well as the national over the decade and not recently.

        The need for effective communication in an organizational development makes the military historical to think of army line of communication in military organizational the teacher towards his students, the superior towards his teacher towards his students, the superior towards his subordinates advice verse.

        Also, we must allow the possibility that communication can take place not only between individuals but in firms institutions and government and various business organizations.

        Working towards organizational development, it s necessary to obtain and maintain a tight and effective communication gap within the various function in an organisation.

        There should be a good relationship between one department and the other and more importantly, between the organisation and its various environmental components.

        Communication is an organisation is mainly concerned with how to fund and interprets feelings and as well as ideas and information.     

        Thus, the word communication can be referred to as an act of imparting or transmitting information.

        Communication in an organisation also involves in two ways i.e. the sender and the receiver, an effective communication is of great important in and out of any organisation in relation to this set goals and objectives i.e.  if organizational objective are to be achieved.

    There must be sound level in their relationship and this could be attained through the deifiers of its communication.

        In diviraels ward, there are some communication skills, which an organisation must develop upon i.e. the writing and reading skill written an organisation must develop upon i.e. the writing and reading skill written an organisation. The speaking and listening skill and the proper usage of meeting in an organisation.

        The relevance of communication towards organizational development cannot be achieved without the following element or functions.

i.      Sender

ii.     Message – information

iii.    Receive

iv.    Feedback – reply.

Effective communication can be viewed in terms of dynamics in an organisation as it occurs in interrelationship between the management and staff.

However, sound ideas and well reasoned decision becomes effective only if it is being transmitted to other and relieved the resumed action or reaction in such an organisation.

The given of an understandable the message by the subordinate to the point that he is able to respond through appropriate action in which effective communication can also be said to be the purposeful and resistful exchange which realist actions and reaction are beings organized in an organisation.

For a purposely communication to be effective towards an organisation development in any organisation. The following must be noticed.

1)     The message send must be specific and unambiguous.

2)     The message within the outside organisation must be simple

3)     The timing of various institutions must be strictly adhere to.

4)     The ruler must be one word, one subject.

5)     The receiver must understand the expected action.

1.1   OBJECTIVES OF THE STUDY

        Communication is essential for internal functioning of any organisation because it intergrades the managerial function especially communication is needed in organisation to effect changes, to influence action towards the welfare of the organisation.

        The forms of this study is to ascertain the effectiveness of communication as a major determined or organizational development.

        It is to established and disseminate goals of organisation to develop plans for their achievement, to organize human and other resources in the most effective and effect way.

        It is also to select development and appraises member of an organisation to lead direct, motivate and create a climate in which its people wants to contribute and more to, to control performance for effective organizational development.

        It is also relate the enterprises to its external environment. It is through information exchange that a manager become aware of the suppliers, the claims of stockholder, it is through communication that really organisation income an open system interacting with is environment, a fact whose important is emphased throughout this project.

1.2   SCOPE OF STUDY

        Important of effective communication in an organisation in the scope range of this project. It is to determine how an organisation plan and execute its communication process in order to achieve the aim and objectives of such an organisation.

        This project will also analyse the various way in which effective communication has been a major determination of an organisation development.

        With the help of the case study, it will also determines how the Nigeria Bottling Company (A case study) manages its communication system internally and externally with this sole aim of acquiring and apprehended end.

1.3   STATEMENT OF GENERAL PROBLEMS

        This has been in term of the following: