TABLE OF CONTENT
Table of content
1.1 Background of the study
1.2 Statement of the study
1.3 Objective of the study
1.4 Significant of the study
1.5 scope of the study
1.6 Limitation of the study
2.0 Literature review
2.2 Types of retail
2.3 Functions of retailing
2.4 Problems and prospect of retailing
2.5 Inventory control
2.6 Important of inventory control
2.7 Design and layout in retail stores
3.0 Research methodology
3.1 Population definition
3.2 Sampling techniques
3.3 Sample size
3.4 Research design
3.5 Sources of data collection
3.6 Method of data collection
3.7 Data presentation and analysis
3.8 Reliability and validity
4.0 Presentation and analysis
4.1 Presentations of data
4.2 Analysis of data
4.3 Discussion of findings
5.0 Summary of finding, conclusion and recommendation
5.1 Summary of finding
BACKGROUND OF THE STUDY
involves in the sales of goods or services to ultimate consumer for personal or
non-personal use any one selling to the ultimate consumer is performing the
function of a retailer gardless. Retailing is not a new concept in nigeria, it
is a common business among the people in nigeria from time to immemorial
retailing activiies, are comm9on in open market and surrounding e.g OJA OBA
market in (ILORIN), ALABA MARKET in (LAGOS) and DUGBE MARKET in (IBADAN).
purchase goods or product in large quantities from manufacturers directly or
through a wholesale and then sells smaller quantities to the consumer for a
profit. Retailer is all activities involve in selling goods and services
directly to final consume for their personal and non-personal use.
cover services rendered by lawyers, doctor, driver and lecturers. Anyone who
market to the ultimate consumer by whateever name is in the business of
retailing e.g vendor food seller, cigarette seller and barbers.
retail to patient as college and retailers of education.
We also have types of retailing organisation and they may be
categorized based on the following factors:
Ownership e.g independent and cooperative. A independent
majority of shops are owner by individual in nigeria e.g JMK supermarket and
GOMOLA group. They but in large quanntity either from wholesale or producers
and sell in unit to final consumer. Some specialize while some sell variety of
item. In Nigeria today the individual shops are increasing in food canteen and
raw food. This types of retail covers all sorts of goods and srevices range
from hair style salon, barbing salon and bag e.t.c
Coroperative society: a cooperative society is defines as a
co-operative retailing organisation trading on cooperative principle afflicted
to the national cooperative through cooperative union.
Range of merchandise: some retail organisation offer a wide
range of goods. E.g variety stores supermarket and departmental stores which
JMK supermarket and GOMOLA belong to.
Size: the average size of the organisation numbers of
branches it has made them different from the firms.
Pricing policy: some firms may deliberately focus at low
price, low margin and high turnover operation e.g discount store.
Location: due to the continued increase in cost of location
in town entire and traffic conjuction, many firms prefer to stay on in the
center of the town.
STATEMENT OF THE STUDY
The success of retails outlets depend greatly on the
stability of it location. Location is reffere to the actual place in which the
store or supermarket is sited.
The rent or cost
of the building represents a major cost to the retail. Even if the other
tenants of retaining is observed and retail outfit is poorly sited. A good
location enables the retailer to make use of all the merchandizing plans as
drawup, provision of sample parking space and sufficient marchandise supply
with competitive price and altenative display enhance the success of the store.
Display is also of paramount important to get exposure for all the items of
merchandize becaues most consumers trend to just move on perimeter of the store
and if all the goods are not well exposed him might not buy.
also shown that majority of the purchases made by consumers are done an impulse
and all items should be properly display so that customer will be allowed
proper view of all displays as unseen goods are usually unsold.
AIMS AND OBJECTIVES OF THE STUDY
The aims and objectives of this project work includes the