TABLE OF CONTENTS
Table of contents
General background of the study
1.1 Objectives of
1.2 Significance of
1.5 Scope of the
1.6 Limitations of
1.7 Historical of
background of the case study
1.8 Plan of the
1.9 Definition of
Chapter Two: Literature review
2.1 New product
2.2 The answer to
the successful new product introduction
2.3 Theory of
innovation diffusion and adoption
2.4 Stage of product
strategies in the introduction stage
2.6 Meaning of profitability
2.7 Types of
CHAPTER THREE: Research Methodology
3.1 Instrument used
in data collection
3.2 Population of
3.3 Sample and
3.4 Data collection
Presentation analysis and interpretation
4.3 Data analysis
4.4 Test of Hypothesis
4.5 Result of Hypothesis
Conclusion and Recommendation
5.1 Summary of
BACKGROUND OF THE STUDY
The cause if
the failure of many companies today is because they do not recognize that
tomorrow may not be like today. They fail to replace their old existing
products with new ones in lines with the taste and fashion of the consumers. Like
human being products also pass through different stages in their life cycle. We
have the introductory, growth, maturity and the decline stage.
It is the
declining stage that brings about the Need. For new product development. Therefore, it is the
function of product department to ensure that the life of the companys product
is prolonged in the market.
As a topic,
impact of new product development on co-operate profitability is one of the
tools at the disposal of a product to increases the profit of organization, and
comprises of features. Such as branding and packaging.
business organization existence depends on the success of its product.
Therefore the positive effect of new product development cannot be over
emphasized. This is because new product development helps the company to meet
the need of the consumer at a profit. Innovation of new ideas also aids
remarketing strategies to a great extent.
development strategies may however be either proactive (lending) or reactive
(following). The success of new production development will depend on having an
effective sources of new ideas and innovations which can be incorporated as a
unique selling purpose.
selling proposition must be relevant to the characteristics of market segment
on which product is targeted and most effectively differentiate the product
from that of others so as to give it purchasing approach.
1.2 OBJECTIVES OF
of the study is to focus attention on the new product development in a
co-operate profitability using 7up Bottling Company of Nigeria Plc, Ijora, as
the case study to know from the company’s experience whether the development of
new product work out solely to achieve the company’s aim and objectives.
Therefore at the end of this work, we should be able to
arrive at the following conclusion. Understanding what new production
development comprise i.e. meaning of new product development.
Sources of new production development idea. Strategies new
Process of new production development
Effect of new product development in a co-operate
Advantages of new product development
Obstacles and suggested solution of new product development.
1.3 SIGNIFICANCE OF
of this research is to find out relative benefits consumers and company (7up)
will benefit from newly introduced product such as 50cl popularly called
study will broaden our knowledge about the need for new product development in
a co-operate profitability.