IMPACT OF NEW PRODUCT DEVELOPMENT IN A COOPERATE PROFITABILITY (A CASE STUDY OF 7UP BOTTLING COMPANY, IJORA, LAGOS) TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgment
Proposal
Table of contents
Chapter one
General background of the study
1.1 Objectives of
the study
1.2 Significance of
the study
1.3 Research
question
1.4 Research
hypothesis
1.5 Scope of the
study
1.6 Limitations of
the study
1.7 Historical of
background of the case study
1.8 Plan of the
study
1.9 Definition of
terms
Chapter Two: Literature review
2.0 Introduction
2.1 New product
management
2.2 The answer to
the successful new product introduction
2.3 Theory of
innovation diffusion and adoption
2.4 Stage of product
life cycle
2.5 Marketing
strategies in the introduction stage
2.6 Meaning of profitability
2.7 Types of
profitability
CHAPTER THREE: Research Methodology
3.0 Introduction
3.1 Instrument used
in data collection
3.2 Population of
the study
3.3 Sample and
sampling procedure
3.4 Data collection
instrument
CHAPTER FOUR
4.0 Data
Presentation analysis and interpretation
4.1 Introduction
4.2 Data
presentation
4.3 Data analysis
and interpretation
4.4 Test of Hypothesis
4.5 Result of Hypothesis
Chapter five
5.0 Summary,
Conclusion and Recommendation
5.1 Summary of
findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
CHAPTER ONE
INTRODUCTION
1.1 GENERAL
BACKGROUND OF THE STUDY
The cause if
the failure of many companies today is because they do not recognize that
tomorrow may not be like today. They fail to replace their old existing
products with new ones in lines with the taste and fashion of the consumers. Like
human being products also pass through different stages in their life cycle. We
have the introductory, growth, maturity and the decline stage.
It is the
declining stage that brings about the Need. For new product development. Therefore, it is the
function of product department to ensure that the life of the companys product
is prolonged in the market.
As a topic,
impact of new product development on co-operate profitability is one of the
tools at the disposal of a product to increases the profit of organization, and
comprises of features. Such as branding and packaging.
Since every
business organization existence depends on the success of its product.
Therefore the positive effect of new product development cannot be over
emphasized. This is because new product development helps the company to meet
the need of the consumer at a profit. Innovation of new ideas also aids
remarketing strategies to a great extent.
Product
development strategies may however be either proactive (lending) or reactive
(following). The success of new production development will depend on having an
effective sources of new ideas and innovations which can be incorporated as a
unique selling purpose.
This unique
selling proposition must be relevant to the characteristics of market segment
on which product is targeted and most effectively differentiate the product
from that of others so as to give it purchasing approach.
1.2 OBJECTIVES OF
THE STUDY
The objective
of the study is to focus attention on the new product development in a
co-operate profitability using 7up Bottling Company of Nigeria Plc, Ijora, as
the case study to know from the company’s experience whether the development of
new product work out solely to achieve the company’s aim and objectives.
Therefore at the end of this work, we should be able to
arrive at the following conclusion. Understanding what new production
development comprise i.e. meaning of new product development.
Sources of new production development idea. Strategies new
production development
Process of new production development
Effect of new product development in a co-operate
profitability.
Advantages of new product development
Obstacles and suggested solution of new product development.
1.3 SIGNIFICANCE OF
THE STUDY
The importance
of this research is to find out relative benefits consumers and company (7up)
will benefit from newly introduced product such as 50cl popularly called
“OROBO”.
Also this
study will broaden our knowledge about the need for new product development in
a co-operate profitability.
A Research proposal for impact of new product development in a cooperate profitability (a case study of 7up bottling company, ijora, lagos):
Reviews: A Review on impact of new product development in a cooperate profitability (a case study of 7up bottling company, ijora, lagos), impact, product, development project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The cause if the failure of many companies today is because they do not recognize that tomorrow may not be like today. They fail to replace their old existing products with new ones in lines with the taste and fashion of the consumers. Like human being products also pass through different stages in their life cycle. We have the introductory, growth, maturity and the decline stage.
It is the declining stage that brings about the Need. For new product development. Therefore, it is the function of product department to ensure that the life of the companys product is prolonged in the market.
As a topic, impact of new product development on co-operate profitability is one of the tools at the disposal of a product to increases the profit of organization, and comprises of features. Such as branding and packaging.
Since every business organization existence depends on the success of its product. Therefore the positive effect of new product development cannot be over emphasized. This is because new product development helps the company to meet the need of the consumer at a profit. Innovation of new ideas also aids remarketing strategies to a great extent.
Product development strategies may however be either proactive (lending) or reactive (following). The success of new production development will depend on having an effective sources of new ideas and innovations which can be incorporated as a unique selling purpose.
This un.. accounting project topics
IMPACT OF NEW PRODUCT DEVELOPMENT IN A COOPERATE PROFITABILITY (A CASE STUDY OF 7UP BOTTLING COMPANY, IJORA, LAGOS)