Project Topics, List of Project Topics, Research Project Topics

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS


1,328 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
Department: accounting project topics | Type: Project Topics | Project Topics and Materials | List of Project Topics | Research Project Materials | Journals | Thesis | Articles | Online Project Materials | Business Plan | Final year project topic | Format: Ms Word and PDF | Attribute: Documentation Only | Pages: 55 Pages | Chapters: Complete Research work from Chapter 1 to 5; All chapters | Inclusive: Abstract, Preliminary Pages, Table of Contents and Appendices | Cost: ₦ 5,000.00


THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

PROJECT TOPICS AND MATERIALS ON THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS


CHAPTER ONE
1.1     INTRODUCTION
The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be  recognized, hence patronage may not be  realized.

Organization promote their good and service to the market and to the  users of those product and service. They make  use of  a  variety of promotional method, such as advertising  personal selling publicity, of sales promotional  such promotional tool may be use by any types of organization, whether commercial or non profit making, to communicate to, and persuade a target recipient or potential consumers that  they  should avail them suit to the product or service on  offer.

Furthermore, A study of marketing communication, is therefore relevant to different types of organization, promotional activities are  undertaking by commercial companies, trade association, government bodies, educational institutions, health advisory councils, political parties charities etc. it is an important area of  study for the  marketer, because  of the large financial investment (expenditure) made in promotional activities. The advertising industry, in particular is a large and important sector in any western economy.

This industry is also showing signs of rapid growth in the lesser developed economies and in some socialist countries.

Modern marketing calls for modern firms to develop a good product, pricing it attractively and making it readily accessible to target consumer, this companies must design and create awareness about the existence, futures and forms how there will benefit the target market.

Sale promotion is one of the most important promotion tools in marketing of good and services, mutating communicate mix consist of the subject of marketing tools, that are primarily communicational in nature. They  are tools normally classify under  promotion, which is one of  the controllable variable (which can called the promo tools) the promotional variables  includes various  forms of advertising, packaging, sale presentation, sale aids, (cataloques, trading stams premiums,  free sample coupons) and publicity programme.

Consumer is regarded  as a  king in marketing concept so  marketing activities today based on how best to satisfy  the consumer the marketing effort  of any company should  base on how best to  ensure that after  development of a product presentation or an acceptable price, choice  of a better promotional strategy  which will involves much sales promotion to urge  the  consumer  faster to the product. The sales promotion is an inducement  for a consumer to buy.

Beside it, it is not mostly in a developing country like Nigeria.  For a manufacturer to merely produce and   that consumer will be aware of such product. The firm has to engage in promotional activities. And over the year some notable authors have regarded sales promotion as having played such role as:

  • Stimulating a new user of a product.
  • Encouraging more frequent use of a product
  • Posting sales in a particular geographical area of region
  • Encouraging the use of other goods.
  • Appealing to special  segment of market
  • Attracting bargain hunting, non brand conscious buyer
  • Encourage seasonal sale or stimulating  off-peaks period sale security self space of a  particular product
  • Encouraging  movement  of slow selling line
  • Off-setting price competition
  • Assigning sale force presentation of their product because maturation and encouragement has been create.
  •  It enhances implus buying (implanted buying)
  • Encouraging products and services improvement and development of new product or goods and services.

1.2     OBJECTIVES OF THE ESSAY
The main objective of this essay is met  part of the  requirement of the award of National Diploma in  Business studies of Kaduna Polytechnic. The study is aimed also of achieving the following specific objecting.

1.       To pin   point the role and importance  of sales promotion in the marketing of goods and services.
2.       To examine the techniques of sales promotion
3.       To highlight the procedure of controlling and evaluating the sales promotional activities.
4.       To identify the advantages and disadvantages of sales promotions.
5.       To provide suggestions and recommendations to business organization on how to effectively apply sales promotion  technique  for other products and services.

1.3     RATIONALE FOR THE STUDY
One of the rationale behind this study of this particular topic is to  expose ore exhibit the  usefulness or the significant of sales promotion in a marketing organization. Another reason or rationale for the study is because must marketing organization does not places or lay emphasis on sales promotion.

Also another rationale of the study is to educate marketing organization on important or benefit of sales promotion on marketing organization reason being that most marketing organization does not pay serious  attention  to sales promotion.

1.4     SCOPE OF THE ESSAY
The main focus of this essay is on the relevance of sales promotion to business organizations. This is achieved by examining the various definition of sales promotion as provided by schools, its importance, the techniques employed as well as some of the advantages and  disadvantages.

1.5     DEFINITION OF TERMS
Promotion: these are the activities the company undertakes to make the product easily accessible and available to target consumer.

Marketing: Is define as “human activities directed at satisfying  need and  want through exchange process”.

Consumers: are  those people who pay or uses good or service to satisfy personal or house  hold wait  rather than for sold for uses in business.
Sales promotion: may be described as collections of incentives periodically to stimulate sales for consumer purchased of good and services.

Advertising: – is an non personal means of communicating to the target audience usually sponsor by the  marketers.

Public relationship: conscious effort to improve and maintain an organization relationships with such public as employees customers share holders local communities, made unions.

Personally selling: are those people  who convince their  target audience about the product.

Promotional mix: they are  set of tools used by manufacture sales promotion, publicity.

Marketing mix: is the combination of detailed strategies tactics, operation, programmes techniques, and activities to which resources may be allocated such that the companies marketing objectives are achieved.

Marketing communication: conveying of information from the markets to one target market with the objective if creating a awareness of the company product or services.

DOWNLOAD COMPLETE WORK FOR THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS


Additional Information

  • The Project Material is available for download.
  • The Research material is delivered within 15-30 Minutes.
  • The Material is complete from Preliminary Pages to References.
  • Well Researched and Approved for supervision.
  • Click the download button below to get the complete project material.

Frequently Asked Questions

In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.

We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to info@researchcub.info with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also check out what our happy clients have to say.


Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.


We have professional writers in various disciplines. If you have a fresh topic, just click Hire a Writer or click here to fill the form and one of our writers will contact you shortly.


Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.


Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!

What Clients Say

Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.

A Research proposal for the relevance of sales promotion to business organizations:
Reviews: A Review on the relevance of sales promotion to business organizations, relevance, sales, promotion project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be recognized, hence patronage may not be realized. Organization promote their good and service to the market and to the users of those product and service. They make use of a variety of promotional method, such as advertising personal selling publicity, of sales promotional such promotional tool may be use by any types of organization, whether commercial or non profit making, to communicate to, and persuade a target recipient or potential consumers that they should avail them suit to the product or service on offer. Furthermore, A study of marketing communication, is therefore relevant to different types of organization, promotional activities are undertaking by commercial companies, trade association, government bodies, educational institutions, health advisory councils, political parties charities etc. it is an important area of study for the marketer, because of the large financial investment (expenditure) made in promotional activities. The advertising industry, in particular is a large and important sector in any western economy... accounting project topics

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

Project Information

Share Links

Download Post (MsWord)
Download Post (PDF)

Search for Project Topics

Project topics in Departments

How much does it cost to hire a writer in Nigeria?

Looking for Professional Approach and Quality Research Services ?

Estimating the cost of research writing in Nigeria: Freelance writers in Nigeria may charge anywhere from ₦5,000 to ₦50,000 or more per project, depending on the factors mentioned earlier. SEO-focused content may be on the higher end of this range due to the additional skills and research involved. For a more accurate estimate, it's recommended to reach out with us, discuss your specific requirements, and request a quote based on the scope of your project. Prices can vary, so getting personalized quotes will help you determine the cost more precisely.

Undergraduate Project Topics, economics project topics, marketing project topics, business administration project topics, engineering project topics, computer science project topics, banking & finance project topics, education project topics, law project topics, sciences project topics, public administration project topics, political science project topics, mathematics project topics, medical science project topics, mass communication project topics, research projects, geology project topics, marketing project topics, agriculture project topics, Browse Thousands of Final Year Project Topics, hire a writer, Research Works and Materials, Project topics and materials in Nigeria, Undergraduate Project Topics, Research Works and Materials, research topics, research project materials, complete project materials, computer science project material, free project topics, complete projects, accounting topics, small business topics, entrepreneurship topics, project materials, Nigerian undergraduate projects, business administration projects, computer science topics and projects, MBA Nigerian project topics, human resources, small businesses, entrepreneurship projects, economics projects, impacts projects, effect projects, university projects, polytechnic projects, investigate projects, political science projects, mass communication projects, project topics, human resource projects, education projects, French topics, project analysis, French projects, project tips, project abstract, project proposals, project bibliography, project reference, project seminar, forex, TSA, treasury single account, currency, naira, devaluation, undergraduate projects, final project research, marketing project topics, statistics project topics, mathematics project topics, statistics, mathematics, research projects, project thesis, labour force theses, NCE, OND, HND, BTECH, BSC, MBA, MSC, English projects, linguistic project topics, Free Project topics and materials in Nigeria, research topics, reseach project materials, computer science project material, free, complete, accounting topics, small business topics, materials, nigeria projects, business administration projects, computer science topics and projects, MBA nigeria project topics, human resources, small business, entrepreneurship projects, economics projects, impact projects, effects projects, training, budgets, ghana, university, polytechnic, browse Free project materials and topics in Nigeria, accounting and finance project materials, business administration project materials and topics, human resources, entrepreneurship, computer science and engineering project materials and topics, Accounting project topics, Accounting project topics and materials, Agricultural Economics Project Topics and Materials, Agricultural Science Projects topics and materials, All Project topics and materials, Architecture Project topics and materials, Aviation project topics and materials, Banking & Finance Projects topics and materials, Biology project and materials, Building project topics and materials, Business Administration & Management Projects topics and materials, Chemical Engineering Project Topics and materials, Civil Engineering Projects topics and materials, Communication & mass communication art project topics and materials, Computer Engineering Project Topics and materials, Computer Science Projects topics and materials, Criminology project topics and materials, Economics Research Projects topics and materials, Education Project Topics and Materials, Electrical Engineering Projects and materials, English Education & English Language Project topics and materials, Food Science project topics and materials, Geology Project Topics and materials, Guidance Counseling Project Topics and materials, History project topics and materials, Home Economics Project Topics and Materials, Human Resource Projects topics and Materials, Industrial Chemistry Projects topics and materials, Insurance Projects topics and materials, Law project topics and materials, Library and information science project topics and materials, Marine and Transport management project topics and materials, Marketing Projects topics and materials, Mathematics project topics and materials, Medical Sciences Project Topics and materials, Microbiology project topics and materials, Nursing and Midwifery project topics, Nursing and Midwifery project topics and materials, Optometry or nursing project topics and materials, Petroleum Engineering project topics and materials, Pharmacy project topics and materials, Philosophy project topics and materials, Photography project topics and materials, Physical and Health Education project topics and materials, Physiology project topics and materials, Political science project topics and materials, Project topics and materials, Psychology project topics and materials, Random project, Religious and Cultural Studies Project Topics and Materials, Sociology and Anthropology Project topics and materials, Sociology Project Topics and materials, Tourism project topics and materials, Vocational education project topics and materials. Project Topics: List of Project Topics | the relevance of sales promotion to business organizations | relevance | sales | promotion Project Topics | researchcub.info