Public relations and good will in government institution. (A case study of F,R,G,N Abuja)


Public relations and good will in government institution. (A case study of F,R,G,N Abuja)

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Public relations and good will in government institution. (A case study of F,R,G,N Abuja)

ABSTRACT

The paper primarily examines public relations and image making in government institutions a case study of FRCN, Abuja.

Issues on the role public relations plays in building and sustaining corporate image of an organisation have being an area of importance in public relations research. Scholars are of the view that a corporate image is powerful; it helps to determine how a person will behave towards a company. How that company is perceived a weak or strong, open or dubious, warm or cold, rigid or flexible. The major objectives of the paper are: to determine the extent to which public relations has been used in building a sustainable corporate image for Federal Radio Corporation of Nigeria (FRCN). To determine whether Federal Radio Corporation of Nigeria utilizes public relations in building a sustainable corporate image. To ascertain how Federal Radio Corporation of Nigeria management is carrying out public relations activities that will enhance and sustain its image.

Concerning methodology, both secondary and primary sources of data was used for the study. A survey research design was used with a sample size of 32 employees of the federal radio corporation of Nigeria, Abuja. Data was analyzed using chi-square statistical tool. Key findings from the study showed that majority of the respondents are of the opinion that federal Radio Corporation of Nigeria utilizes public relations in building a sustainable corporate image and that public relations are essential for organizational growth and expansion.

Recommendations for the study include; Organisations, especially government parastatals should endeavor to invest more in public relations in order to portray good public image.

 

TABLE OF CONTENTS

Title Page -        -        -        -        -        -        -        -        -        i

Approval Page   -        -        -        -        -        -        -        -        ii

Declaration        -        -        -        -        -        -        -        -        iii

Dedication          -        -        -        -        -        -        -        -        -        iv

Acknowledgement      -        -        -        -        -        -        -        v

Abstract    -        -        -        -        -        -        -        -        -        vi

Table of Contents       -        -        -        -        -        -        -        vii

 

CHAPTER ONE – INTRODUCTION

1.1    Background of the Study    -        -        -        -        -       

1.2    Statement of General Problem   -        -        -        -       

1.3    Objective of the Study         -        -        -        -        -        -       

1.4    Research Questions   -        -        -        -        -        -       

1.5    Hypothesis   -      -      -      -      -      -      -        -        -       

1.6    Significance of the Study    -        -        -        -        -       

1.7    Scope of the Study      -        -        -        -        -        -       

1.8    Definition of Terms    -        -        -        -        -        -       

 

CHAPTER TWO – REVIEW OF RELATED LITERATURE

2.1    Introduction       -        -        -        -        -        -        -        -        -

2.2    Theoretical Framework      -        -        -        -        -        -        -

2.3   From image creating up to sustainable image and reputation management-   -        -        -        -        -        -        -        -       -          -

2.4   Managing image and reputation: theoretical insights and practical considerations-          -        -        -        -        -        -        -        -      

2.5 Public relations in public institutions-        -        -        -        -       2.6 Empirical Review-        -         -         -        -       -                                   -        -        -

 

CHAPTER THREE – RESEARCH METHODOLOGY

3.1    Introduction       -        -        -        -        -        -        -        -        -

3.2    Research Design         -        -        -        -        -        -        -        -

3.3    Area of the Study       -        -        -        -        -        -        -        -

3.4    Population of Study   -        -        -        -        -        -        -        -

3.5    Sample size and Sampling Techniques        -        -        -        -        -

3.6    Instrument for Data Collection   -        -        -        -        -        -

3.7    Validity of the Instrument -        -        -        -        -        -        -

3.8    Reliability of the Instrument       -        -        -        -        -        -

3.9    Method of Data Collection  -        -        -        -        -        -        -

3.10  Method of Data Analysis    -        -        -        -        -        -        -

CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.0    Introduction       -        -        -        -        -        -        -        -        -

4.1    Data Presentation and Analysis -        -        -        -        -        -

4.2    Characteristics of the Respondents     -        -        -        -        -

4.3    Data Analysis    -        -        -        -        -        -        -        -        -

4.4    Testing Hypothesis    -        -        -        -        -        -        -        -

4.5    Summary of Findings          -        -        -        -        -        -        -        -

4.6    Discussion of Findings        -        -        -        -        -        -        -

CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION

5.0    Introduction       -        -        -        -        -        -        -        -        -

5.1    Summary  -        -        -        -        -        -        -        -        -        -

5.2    Conclusion         -        -        -        -        -        -        -        -        -        -

5.3    Recommendations      -        -        -        -        -        -        -        -

          References -       -        -        -        -        -        -        -        -        -

Appendix  -        -        -        -        -        -        -        -        -        -

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

 

1.1      Background of the study

The importance of public relations in any organization cannot be overemphasized. This is largely buttressed by the fact that the public relations unit of an organization is an important factor which aids in the success of any organization through building and sustaining its corporate image.

In many government parastatals and private organizations whether seeking profit or not in their operations, public relations practitioners and public relations practice play a very important role. As Rensburg and Cant (2003:34) indicate, public relations exist in every company and institution, irrespective of whether or not the company or institution wants it. Within an organization, activities such as phone calls, newsletters, public letters including its everyday encounter with its public, to name only few, form a perception and an image in its public’s minds about the organization. Various images come into the public minds based on how the organisation has identified itself to the public.

According to Lukusa (2009:1) if an organisation’s portrayed identity does not coincide with the image perceived by its public, the organisation’s reputation and corporate image might suffer and as a result this might also affect the management of the entire organisation. The roles of public relations practitioners are thus very important and crucial in building the corporate image of their organisations to the public. These roles contribute to the development, the sustainability and a good functioning of the organisations.

Public relations practitioners’ roles also contribute to identifying, establishing and extending the organisation’s sphere of influence. The practitioner’s roles help in monitoring, controlling and establishing its corporate identity and corporate image.

The image making functions of public relations are principally counseling based on the understanding of human behavior. By analyzing trends and predicting their consequences, through research of public opinion, attitudes and advising a necessary action, public relations establishes and maintains two-way communication based on truth and full information. This is to say that public relations is concerned with maintaining public image for high profile organizations, programs, or individuals (Seitel, 1998:6).

Building the corporate image of an organisation is not an easy task that can be achieved in a day within an organisation by a public relations practitioner. Some industries, financial services, chemicals factories, etc. suffer from a serious (corporate) image problem. In the eyes of many, they are seen as exploiters, inefficient, having fat-cat bosses, etc. Varey (2002: 193).

Meanwhile, according to Dowling (1994: 8) quoted in Varey (2002: 195), corporate identity is the symbols (such as logos, colour scheme) that an organisation uses to identify itself to people. Since corporate image is sometimes deemed as the organisation reputation, therefore, reputation is considered by a growing number of management practitioners and scholars to be an intangible asset that enables the enactment of relationships among the corporation and their public.

The importance of the foregoing according to Nwosu (1992:8) is that: The time has come when professional public relations are made to play its proper role towards promoting the type of positive image which the organization needs. This can be achieved, if the public relations professionals are allowed to influence the policies at the stage of initiation, analysis and preparation of programs.

According to Dozier and Grunig quoted in Grunig et al. (1992: 395), “Public relations must be placed high in the organisation hierarchy and must be practiced strategically if it is to make the more effective and, thus, to be excellent”. Meanwhile, in many existing organisations the roles of public relations practitioners in building the corporate image of the organisation to the public are taken for granted, neglected and even attributed to other departments within the organisations. It should also be noted that, public relations’ roles have become the subject of extensive research by public relations scholars.

Roles define everyday activities of the public relations practitioners and practitioners roles are keys to understanding the functions of public relations in building the image of an organisation to the public. Practitioners’ roles are at the nexus of a network of concepts affecting professional achievement of practitioners (Dozier and San Diego in Grunig et al, 1992: 328).

According to Kitchen (1997: 16), public relations practitioners fail to realise their full potential because of how their roles are perceived within organisations. He adds that the question whether public relations practitioners are allowed by management to fulfill their potential various roles played in organisations are considered, along with implications for the profession (Kitchen, 1997: 7).

It is in the light of the above issues that the research examines among other things, the extent at which roles played by public relations practitioners in building the corporate image of an organisation.

 

1.2   Statement of the problem

Issues on the role public relations plays in building and sustaining corporate image of an organisation have being an area of importance in public relations research. Scholars are of the view that a corporate image is powerful; it helps to determine how a person will behave towards a company. How that company is perceived a weak or strong, open or dubious, warm or cold, rigid or flexible. The role of PR therefore is to assist in building and protecting an organization’s image (Bernestin, 1984:103).

There are lots of Public criticisms bordering on the attitudes of BIRS staff over tax issues and the nature of tax to be paid. People complain that the organisation does not carry out adequate public education on its activities generally. Also, the organisation is alleged as exploitive since the monies collected by it are allegedly spent by those working there. These sundry criticisms are likely to give a bad image to the organisation.

Public relations and good will in government institution. (A case study of F,R,G,N Abuja)

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Issues on the role public relations plays in building and sustaining corporate image of an organisation have being an area of importance in public relations research. Scholars are of the view that a corporate image is powerful; it helps to determine how a person will behave towards a company. How that company is perceived a weak or strong, open or dubious, warm or cold, rigid or flexible. The major objectives of the paper are: to determine the extent to which public relations has been used in building a sustainable corporate image for Federal Radio Corporation of Nigeria (FRCN). To determine whether Federal Radio Corporation of Nigeria utilizes public relations in building a sustainable corporate image. To ascertain how Federal Radio Corporation of Nigeria management is carrying out public relations activities that will enhance and sustain its image... public administartion project topics

Public relations and good will in government institution. (A case study of F,R,G,N Abuja)

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  • PAGES : 66 Pages
  • CHAPTERS : 1 - 5
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