1.1. Background of the study
Shoprite holdings are the fastest
growing consumer goods (FCMG) retail platform operation on the African
continent (especially in the southern African region) with operations in 15
countries (Adams 2007:34). Shoprite has a very simple philosophy: Provide all
communities in Africa with food and household items in a first-world shopping
environment, at the Group’s lowest possible prices.At Shoprite, their mission
statement which entails bringing to their teeming customer base low prices on
the best product. Since opening their first store in Lagos in December 2005,
they have since then launched an additional twelve stores across eight states
in the Federation including the Federal Capital Territory (FCT), Abuja,
employing 1860 people, of which 99.5% are Nigerian citizens. Shoprite has built
relationship with over 250 leading Nigerian suppliers, small businesses and
farmers, securing a wide assortment of local brands( Hazel 2013: 45).
Shoprite is the
leading retailer store across Africa and it is one of the famous brand name
choices for many product consumers across Nigeria as well as African continent
store in Polo Park Amusement Centre, Enugu North, Enugu, Nigeria. They offer
the huge range of products with quality and standards of freshness as well as
maintaining the lowest prices.
Community upliftmentis of utmost
importance to Shoprite and through their “Shoprite Community Network”
campaigns; they have been able to enrich the lives of many less privileged
children and youths within and outside Nigeria. Since its inception, Shoprite
has been able to assist various orphanages and foundations across Nigeria.
1.2. Statement of the general problem
ShopRite holdings being noted for its steady rise in the retail sector in
Africa, the need for adequate planning and more profitability has necessitated
this study. Firms generally in Nigeria pay less attention on the frequency of
customer attendance and this has inhibited their growth due to inadequate
planning and strategizing.
1.3. Objectives of the study
following are the aims and objectives of the study
know if customer attendance influences profitability.
help enhance adequate planning through customer attendance analysis.
know if there is a relationship between customer attendance and prices of
educate the general public on the importance of customer attendance analysis.
predict future customer attendance from past attendance records.
1.4. Significance of the study
cardinal significance of this study is to educate firms and companies on the
need to take adequate customer attendance and its importance in improving profitability
and also to enhanceadequate market research and planning. Another importance of
this study is to predict future customer attendance from past customer
1.5. Research Questions
there a relationship between customer attendance and profitability of a
adequate customer attendance records enhance adequate market research and
future customer attendance be predicted from past and present records of
1.6. Research hypothesis
there is no relationship between customer attendance and adequate market
there is a relationship between customer attendance and adequate market
1.7. Scope of the study
scope of this study on the statistical analysis of customer attendance using the
ShopRite malls Enugu as a case study.
1.8. Definition of terms
person or an organization that buys something from a shop/store or business.
Ø Attendance: the
act of being present at a place.
Ø Market research: the action or
activity of gathering information about consumers' needs and preferences.
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