ABSTRACT
Product planning, management and distribution problems are very vital in
the production and distribution of every manufacturing organization. Before
ever a manufacturing company could come with good quality product, it must
undergo many process from planning for either short range or long ranges
forecasting carrying out market research and consumer survey protesting the
product and introducing different channels of distribution.
The aim of this study is to describe how the Nigerian Bottling company Enugu is really involved
in the process of product planning, distribution and management. This is done
by gathering information from staff and distribution channels, operators
defining certain problems usually associated with product planning, management
and distribution problems in the company and proposing remedial measures after
revealing areas of problems. The questions in the questionnaire will be based
on the research questions developed for this purpose while analysis developed
for this purpose while formula we use percentage analysis to analyze data collected and accept 50%
(percent) and above as significant and
discharge influences under 50% (percent).
From here, the researcher will make a decision of findings,
recommendation and conclusion. It is hoped that this study will aid managers in
planning, distribution and managing their products by taking effective
efficient decisions in these important areas. For example, the company should
recruit highly skilled staff and give them adequate training.
Introducing operational research whereby decisions are taken jointly
without each manager relying only on his own decision.
TABLE OF
CONTENTS
Title page
Abstract
Dedication
Certification
Acknowledgement
CHAPTER ONE:
INTRODUCTION
1.1 Background of study
1.2 Definition of problem
1.3 Objectives of the study
1.4 Research Hypothesis
1.5 Significance of the study
1.6 Scope of the study
CHAPTER TWO
2.1 Literature Review
2.2 Product Definitions
2.3 Organizational for new
product development
2.4 The product development
process
CHAPTER THREE
3.0 Research Design
3.1 Area of study
3.2 Population of study
3.3 The sample size & sample
technique
3.4 Method of data collection
3.5 Method of data analysis
CHAPTER FOUR
Data presentation and analysis
CHAPTER FIVE
SUMMARY OF FINDINGS,
RECOMMENDATION AND CONCLUSION
5.1 Research findings
5.2 Conclusion
Reference
Appendix
LIST OF TABLE
How does the management of the
Nigerian Bottling company Plc. Procure their raw material for their products?
Does the distribution of finished products constitute a problem to the
Nigerian Bottling Company Plc’s Management? Yes or No
Product planning and development is it a problem to the management of NBC
Plc. Enugu” Yes or No
Competition drives out weaker firm from their market share how NBC Plc.
Survive does in spite of their numerous competitors.
Bottle breakage’s and pilfering is it a common phenomena in mineral
industry especially NBC Enugu? Yes or No
In distribution of the company’s product,. Which of the channel
alternative do the company uses most?
Does Nigerian Bottling Company Plc, Enugu,
in their channel structure make use of intra – company agents and dealers in
marketing their products?
What score would you give to the product in the product line of NBC
Company that has more market share?
Which of the season of the year does the company makes its highest sales?
Please it will be highly appreciated if you would advice me on what area
of importance you deemed necessary towards improving the competitive stance of
the products.
CHAPTER ONE
INTRODUCTION
BACKGROUND OF
THE STUDY
Product planning, distribution and management in the soft drink industry:
Nigerian Bottling Company Plc. Enugu, perspectives. The coca – cola
company was established in 1886, Altanta Georgia U.S.A. The first product of
the industry, which is coca – cola, was first bottled on 18th May 1886. The head quarter is at
Georgia U.S.A hometown of the owner Dr. Johnson styth Pemberton a placist.
The name coca – cola was given by France. M.
Robionson, Pemberton partner and book keeper. He also designed the following scripts
that distinguish the famous trademark. Coca – cola contents remain a secret as
they have been for over 116 years, the formula known as merchandize 7x, is kept
in a special security vault in a bank in the united states of America Coca cola
is the world leading soft millions bottles are consumed everyday in all part of
the word.
(Source)
The Nigerian Bottling Company was established in Nigeria in 1953
(Apapa – Plant). It is today the number one soft drinks sold, more than 7,264,
138 bottles daily throughout Nigeria representing 302,773 crates of 24 bottles;
a figure which is still growing with the continuity expansion of the existing
22 plants
The Nigeria Bottling Company Enugu was established in 1974. It is
situated / located at 9th Mile Corner Ngwo in Udi Local Government Area of
Enugu state. The first plant manager was Mr. Perridis, a white man from Greece. The
company has its objective as organized and operated under the marketing
concept. Company profit is a function of customer satisfaction.
Marketing concept by Philip Kotler is a management orientation that holds
that key of the organization to determine the need and wants of target markets
and to adapt the organization to delivery the desired satisfaction more
effectively and efficiently its competitors. Current findings or research from
the total drinks industry shows that Nigerian Bottling Company Plc has 93% of
the total market share while Nigerian mineral water industries (Limca) has 4%
market share seven 7 up Bottling company Plc. Has 3% market share. The mere
fact that the company (NBC) produces well over six million bottles of soft
drinks per day puts upon itself the responsibility of having to effectively and
efficiently distribute these drinks so that they get to the consumers at the right
place and at the right time.
To have the largest share of the market, NBC has 22 plants scattered all
over Nigerian
The Nigerian Bottling Plc has its eastern corner plant. They are
manufactures of Coca – cola Fanta, sprite, ginger ale, tonic water, soda water,
krest-lemon, and has its depot located at Abakaliki, Nsukka, Ogoja, Ikom in
cross River state, Achi, Agbani and Awka in Anambra state.
The Nigeria bolting company plc is
currently under the supervisor of motive
group o0f foreign firm to see the activities and operations of the company through out the country
Nigeria Bolting company has fine department as sales and market departments,
production financial ,personnel, and engineering department.
This research work is centered on
the product planning, distribution and management of the Nigerian bolting
companies product: coca-coda, Fanta, sprite, ginger-ale, tonic water soda
water, krest lemon in Enugu plant to
find out its strength and weakness in terms or planing distribution and
management and suggest ways to reduce or eliminatory weakness found.
1.2 DEFINITION OF PROBLEM;
In most consumer business operatives today the task of production
planning, distribution and management is not an easy one. Emphasis is laid on
the problem or statement of problem associated with product planning,
distribution plc, Enugu.
The company has problem of procuring raw material for their products. The
reason being that the federal government barred the importation of the basic
material which the local suppliers do not
have enough supply to the company also the local surplus has to be refined to
bring them to the standard record of the company.
Distribution system of finished product and raw material of the company
also constitute problem to the company since the company does not have enough
intra-company agents and usually bulky.
Product planning and development
is a problem to the management of NBC plc the reason being that the company
exist in an economy strangled by hyper-in
faction and insecurity, consumers are now being very careful on what
they spend for or customer.
Competition drives out weaker firm form the market. The competitors are
having a high quality product often not much different from the NBC’s like
crush from Nigeria Breweries and 7 up bolting plc.
Bolting breakage and shop lifting is a common phenomenon in mineral
industry. During production, a lot of bottles are record as breakage which in
the stores department shop lifting pilfering is the order of the day and as
such a lot is lost through this ugly act incident.
1.3 OBJCTIVES OF THE STUDY
This study is
purely on product planning distribution and management. It is concerned with
solving or answering the problem and question rose by the study. It aims at
describing how NBC plc is really involved in these tasks. To do this, the study
is based on information gathered from
the staff.
The objective of the study
is to define certain problem usually associated with product planning
distribution and management in NBC, which require a proposal of remedial after
revealing area of the problems.
The study will investigation on how the management of the NBC plc.
Procures their raw material for their product.
To find out how distribution of finished products constitute a problem to
the management of NBC Plc.
Also how product planning and development is a problem to the management
of NBC Plc.
How they cope with their competitors during raining season.
Measures to be take against bottle breakage and pilferage in the company.
1.4 RESEARCH HYPOTHESIS:
The research hypothesis of
the research is purely based on the problems associated product planning
distribution and management of the product of Nigeria bottling Company plc. Enugu plants.
How does the company Nigeria Bottling
company
plc. Has problem in procuring of their raw material for their product.
H1= the
company Nigeria
bottling Plc has problem in procuring of their raw materials for their
product.
Ho = Distribution of their finished products and raw material does it
constitute a problem.
H1 = Distribution system constitute a problem to Nigerian bottling
company Plc. Enugu.
Ho = product planning and development is it a problem to the management
of NBC Plc. Enugu.
H1 = product planning and
development always constitute a
Problem to the management NBC Plc. Enugu.
Ho= does competition constitute a problem to the management of the product
of NBC Plc Enugu. H1 = competition constitute a problem to the manage of
product of Nigeria
bottling company Plc. Enugu.
Ho = bottling breakage and pilfering does it constitute a problem in the
distribution of the product of Nigeria
bottling company Plc. H1 = bottling breakage and pilfering is a problem in the
distribution of the products of Nigerian bottling company Plc. Enugu.
1.5 SIGNIFICANCE OF THE STUDY
Research they said is a means of solving problem. According to Olaitan
Nwoke (1992) “research is the process of arriving at dependable solutions to
problem through the planned and systematic collection analysis and inter
precaution of data it increases the knowledge and understanding of the research
of the research problems, phenomena and the events concerning the activities as
it is concerned with the product planning distribution and management in me
Nigeria bottling company Plc. Enugu.
The research is determined to know the problem association with product
planning distribution and management of the product of the Nigeria
bottling company Plc. The research will be in better position to determine
product that has lost its demand appeal in the market.
The research is benefit through the knowledge acquire while conducting
the research while the company stands to have more credit, in that it help in
product innovation, profit maximization and improving the living standard of
the firm.
1.6 SCOPE OF STUDY
This is study cover the Nigeria
bottling company Plc. Enugu, the producer of:
Coca-Cola
Sprite
Fauta (quinine orange
Krest
Fata ginger ale
Club soda (fauta)
My research finding covers
all the department of the company they include production personnel,
engineering finances sales department in other to have an in –depth sight that
will aid in research finding. I am basing my research on coca-coal product,
which it started production in Nigeria
in 1953