A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
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A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
PROJECT TOPICS AND MATERIALS ON A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
ABSTRACT
This work concern on how the meaning of the words/lexis can be
utilized in the language of advertisement in Pidgin English.
Furthermore, the result shows that Nigerian pidgin have a significant
for advertisement purpose since it combine of both and indignant
languages.
CHAPTER ONE
1.0 Introduction
1.1
Background to the study
1.2
Statement of the Problem
1.3
Objectives of the Study
1.4
Research Questions
1.5
Scope and Limitation
1.6
Definition of the terms
1.0 INTRODUCTION
This work examines the lexico semantic features in Advertisement
using selected radio jingles and their significance. It also finds out
that, some of the features, like coinagesand semantic shift occur more
than other, Such as semantic transfer, analogy etc.
1.1 BACKGROUND TO THE STUDY
The concern of this research is the language of advertisement in
pidgin English. The work selects Pride Fm Radio Gusau jingles with
emphasis on the features of Nigerian pidgin (NP) which characterizes
pidgin in advertisements. It is undoubtable that Nigerian pidgin English
(NPE) shares a lot of features with Nigerian English (Nig E). The
reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to
the three major indigenous languages spoken in Nigeria; especially as it
is easily spoken by both the educated and uneducated.
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The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements. It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spoken by both the educated and uneducated... english education project topics
A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH