THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
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THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
PROJECT TOPICS AND MATERIALS ON THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
CHAPTER ONE
1.0 INTRODUCTION
Figurative expressions are forms of styles in which words are used to
express more than they mean ordinarily so as to make the idea very
emphatic and effective.
On the other hand, hyperbole is one of the figurative expression and
it means the use of deliberate expression for emphasis to achieve
heightened effect or to produce some effect. In advertisements,
hyperbole is mostly used to capture the interest of the public to
patronize the product or the services been advertised.
Language forms the fundamental function of communication as social
being. Man uses it as a medium of communication to help him communicate
with other people that live within and beyond our geographical
locations. It is noted that our live takes us through sires of
activities that demand immense use of language.
Figurative Expression in language of advertisement is in the family
of marketing management tools, which include product, price, promotion
mix that also includes advertising sales promotion publicity, personal
selling and product packaging. In this respect, language of
advertisement studies how the advertiser use language to persuade and
convince their customers to introduce and buy their new product. It is
through this techniques of advertising that customers are helpless to
depend themselves (Filici, 2005).
1.2 STATEMENT OF THE PROBLEM
This research work is embarked upon because on several occasions you
see advertisement on the media. You discover that figurative expression
is mostly used to capture or win the interest of the customers.
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Figurative Expression in language of advertisement is in the family of marketing management tools, which include product, price, promotion mix that also includes advertising sales promotion publicity, personal selling and product packaging. In this respect, language of advertisement studies how the advertiser use language to persuade and convince their customers to introduce and buy their new product. It is through this techniques of advertising that customers are helpless to depend themselves (Filici, 2005)... english education project topics
THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT