purpose of this study is to determine the problems and prospects of
poultry management. Data were collected from both primary and secondary
sources. The major data collection instrument is the questionnaire. The
data were presented in table as frequency distribution. In the analysis,
the techniques of percentages of and frequency were used. The following
are the major findings of the study:-To find out the extent of
standardization in the poultry business. To examine how the
commercialization of this poultry agricultural products is in line with
the marketing concept of phinormar Nigeria Ltd is a part. And also to
develop a system of managing poultry farming in Enugu state with a view
to enhance poultry development in the area. The conclusion, a
successful producer today must utilize a combination of the most
efficient bird and sound management practices.
TABLE OF CONTENTS
1.1 Background of the study
1.2 Statement of the study
1.3 Purpose of the study
1.4 Scope of the study
1.5 Research questions or research hypothesis
1.6 Definition of term
2.1 Management and hygiene practices
2.2 Government support programmes
to the poultry sector
2.3 The specific objective
2.4 Poultry production policy
2.5 Schools of thought within the subject area
2.6 School of thought relevant to the problem
of the study
2.7 Different methods of studying the problem
2.9 Overview on value chain and analysis and the
study chain for drugs.
2.10 Trade, making and markets for poultry product
2.11 Regional (inter-state) trade in poultry products.
2.12 Slaughtering facilities of chicken.
2.13 Type’s poultry feeds for chicken
2.14 Effects on vaccination programme.
RESEARCH DESIGN AND METHODOLOGY
3.1 Research design
5.5 Area of the study
5.6 Population of the study
5.7 Sample and sampling procedures
5.8 Instrument of data collection
5.9 Validity of instrument
5.10 Reliability of instrument
5.11 Method of data collection
5.12 Method of data analysis
DATA PRESENTATION ANALYSIS
4.1 Presentation and analysis
4.2 Test of hypothesis
4.3 Summary of findings.
DISCUSSION, RECOMMENDATIONS AND CONCLUSIONS
5.2 Implication of research results
5.4 Suggestion for further study
5.5 Limitations of the study
1.1 BACKGROUND OF THE STUDY
continues to be the most important sector of the Nigerian economy in
terms of provision of employment inspite of its declining contribution
to the nation’s foreign exchange earnings. The type of poultry that are
commonly reared in Nigeria are chickens, ducks, guinea fowls, turkeys,
pigeons and more recently ostriches.
importance of protein in our diet cannot be over emphasized poultry
production is also profitable through capital intensive. The importance
of protein in diet and lack of good management and low maintenance of
the pre existing poultry farms in Enugu has necessitated the formation
of Phinomar (Nig) Ltd is suited at Ngwo Agi in Udi Local government Area
of Enugu state. The farm is owned by Igwe I.O.U Ayalogu of Enugu
Village in Ngwo who provided the entire capital and material requirement
for the take off of the farm at interception. His oldest son by name
prince Uche Ayalogu was the managing director of the farm.
firm started in 1963 with few birds about 12 birds, which later in
premier position of the farm. Over a period of time the stock of birds
and the type of birds, which later in premier position of the farm. Over
a period of time the stock of birds and the type of birds in the farm
include broilers, layers and cockerels, the farm is also in fishers.
Presently the capital structure of the farm is made up of personal
saving and loan from financial institutions (banks) the staff strength
of the farm presently is two hundred and forty-eight employees (248)
while at interception, it involves only the nuclear family member.
1.2 STATEMENT OF THE PROBLEM
said earlier that poultry husbandry has become the most intensive
sector in livestock farming as an example of agricultural products among
Nigerians at large and precisely Enugu state. Within any geographical
set up, one may observe many houses and huts put up by poultry farmers.
Most of these farmers have it as a mere hubby. It provides the keeper
with eggs for domestic use and possibly meat after the fowl might have
dropped in laying eggs, with in a space of time according to the type of
fowls kept. Con sequent upon the aforementioned facts, the poultry
farmer will be a great draw back to him.
Some of the key problems hindering the progress of the phinomar Nigeria Ltd. Ngwo .
a. Poor management and lack of expertise in the farm.
b. Shortage of manpower or lack of adequate manpower.
The study however centered especially on the above identified problem
and such other problems that were discover in the course of
investigation into the operation of the farm.
1.3 PURPOSE OF THE STUDY
purpose of this research work is to critically review the extent the
marketing concept, which is the basis of effective business, is applied
in marketing concept, (Agricultural product) as it relates to phinomar
Nigeria. Ltd Ngwo Enugu state. It is sometimes misconstrue that there is
no body regulating the activities of poultry farmers in the area of
sanitation, price setting and entire management of such venture. For
this course, it is the purpose of this research among the aforementioned
facts to :
- Find out the extent of standardization in the poultry business.
how the commercialization of this poultry agricultural products is line
with the marketing concept of phinomar Nigeria Ltd is a part.
a total review of the extent phinomar Nigeria. Ltd have been farming in
up holding the prescribed practices in comparison with the poultry
industries and other agricultural industries in Enugu state.
useful suggestions and recommendations necessary to up lift the
importance of the application of marketing principles in the marketing
of agricultural products in Enugu state.
- Enrich the research student with the knowledge of poultry keeping as a viable business venture.
general purpose of this research is to develop a system of managing
poultry farming in Enugu state with a view to enhance poultry
development in the area. The successful producer today must utilize
combination of the most efficient bird and sound management practices.
1.4 SCOPE OF THE STUDY
focus of this study is on the problem and prospect on poultry
management. The scope covers poultry management, poultry husbandry,
poultry business and poultry production.
1.5 RESEARCH QUESTION
- What promotional strategies do you adopt in the marketing of your product?
- What type of distribution method do you use for your poultry production?
- Do you have competitors at all in the business, and
What is your market share in the total poultry marketing in your area?
- Is good management a key to success in poultry husbandry?
the application of marketing concept in the marketing of agricultural
(poultry) products important for the business to be able to break even?
- Is consumer protection and satisfaction the core of marketing in the poultry business?
- Is there any profitability?
- What is the present status of poultry management?