Social networking is creating a dramatic changes or dynamic in the
environment but it’s obvious it is creating changes. Social networking
an online medium of interaction which let people build relations,
share ideas, communicate information and bounding society in sentimental
stream. Social networking is making dramatic growth in dynamic
environment of now a day. People use social networks for catharsis of
their human emotions. Motives of social networking can be different for
person to person like; people connect to LinkedIn for professional
purpose, Facebook and MySpace for personal motive, Twitter for social
networking, Personalized Blogs for personal thoughts and view point.
Motive of using social networks can be change but the ultimate logic of
connecting is building social contacts and sharing (Ehrlich, 2011).
Social networking is not only targeting young
generation. It’s tempting and hitting all age groups and generations.
The way to use and respond social networks is not a good thing, nor a
bad thing, it’s just a different thing. Using and connecting to social
networks is part and parcel now a day of everyone’s life. Now people
never ask for mail addresses or mobile numbers instead of that people
ask each other for their social network IDs for carrying on long term
contacts (Avalos, S. 2011),
Every organization is using social network sites
for their professional benefits like creating customer relationship. So
it becomes the need and it’s the time for organizations to design
workforce according to changing environments. Organization’s
productivity and profits base on its employee’s performance, and its
employees are strongly connecting to social networks. In other aspects
Social networks are creating risks, opportunities, threats, weaknesses,
and strengths for organizations. Risk in a way that social networks
are real time communication mediums, It can communicate and disseminate
information of organization instantly in real timing which
organization may never want to share with people outside the
organization. Opportunity in the context that competitor’s employee
shared information about upcoming strategy at social medium which can be
used for organization’s benefit. Threat can be faced by organizations
when its employees discuss internal information of organization at
social networks which can be used by its competitors. Social networking
can be weakness of organization when it affects its productivity
negatively. Same social networking become strength for organizations
when it’s used to build good relationship with employees, to direct
them is right way, to collect information about employee behavior and
to train them (Flynn, 2011),
Social networking affect all sectors of the economy as it affects
employee’s skills, productivity, qualification/knowledge and
motivational level. Organizations practice social networking for
building employer-employee relationship by increasing employee’s
skills, productivity, motivational level and knowledge. Organizations
evaluate their employees and manage their contributions to keep
organization’s image high through social networking. Some organizations
direct their employees for ethical behavior in using social networks
while they are representator of the organization. For doing all this
organizations are formulating some sort of policies regarding using of
social networking (Flynn, 2011), however, it can be said that social
networking has strong impact on employees’ performance in terms of
affecting the skills, productivity, knowledge and motivation.
Guaranty Trust Bank plc was incorporated as a limited liability
company licensed to provide commercial and other banking services to
the general public of Nigeria in 1990. The Bank commenced operations in
February 1991, and has since then grown to become one of the most
respected and service focused banks in Nigeria (GTB, 2015). In
September 1996, Guaranty Trust Bank plc became a publicly quoted
company and won the Nigerian Stock Exchange President's Merit award
that same year and subsequently in the years 2000, 2003, 2005, 2006,
2007, 2008 and 2009. In February 2002, the Bank was granted a universal
banking license and later appointed a settlement bank by the Central
Bank of Nigeria (CBN) in 2003. GT Bank plc has 217 branches, 17 Cash
Centres, 18 e-branches, 23 GT Express locations and more than 1141 ATMs
1.2. Statement of the Problem
Some studies claim that the use of social networking sites makes employees happier and, therefore, more productive
(AT&T, 2008; Bennett et al., 2010; Leidner et al., 2010; Li &
Bernoff, 2008; Patel & Jasani, 2010) while other studies consider
social networking sites use a reason for reduced productivity since it
can waste time and be addictive (Accountemps, 2010; Nucleus, 2009;
O’Murchu et al., 2004; Rooksby et al., 2009; Shepherd, 2011; Wavecrest,
2006). These studies that argue that using social networking sites
reduces productivity in the workplace looked only at the time wasted as a
result of social networking sites use in the workplace and ignored the
possible indirect benefits such as enhanced job satisfaction, higher
organizational commitment, lower absenteeism, higher retention rates,
higher innovative behavior, and increased productivity. As for studies
that argue that the use of social networking sites in the workplace is
adding value to organizations, they did not empirically measure the
positive effects of social networking sites use in the workplace on
This study, in turn, attempts to resolve this
controversy by empirically studying the direct and mediating effects of
job satisfaction, organizational commitment, absenteeism, turnover
intention, and innovative behavior on the relationship between social
networking sites use intensity and job performance
1.3. Objective of the Research
The general objective of the study is to evaluate the impact of
social networking sites on employee performance while the following are
the specific objectives of this study:
- To find out the impact of social networking sites on employee performance.
- To examine the effect of social networking sites on the privacy and security of an organization’s information.
- To evaluate the potential benefits of social networking sites for business in an organization.
1.4. Research Questions
- What is the impact of social networking sites on employee performance?
- What is the effect of social networking sites on the privacy and security of an organization’s information?
- What are the potential benefits of social networking sites for business in an organization?
1.5 Research Hypothesis
Ho: There is no significant relationship between social networking sites and employee performance
Hi: There is a significant relationship between social networking sites and employee performance
1.6. Significance of the Study
Studying the effect of social networking sites use in the
workplace on employee performance is important for several reasons.
First, professionals in charge of human resource departments will
benefit from understanding the associations elicited by this study.
Understanding relationships between social networking sites use in the
workplace and employee performance and productivity, job satisfaction,
organizational commitment, absenteeism, turnover intention, innovative
behavior, and job performance can help reveal the underlying rationale
for organizations to either allow or disallow the use of social
networking sites in the workplace. Organizations are searching for
available means to increase workplace productivity. If the use of
social networking sites turns out to be one of these means,
organizations will be able to add the use of social networking sites in
the workplace to their arsenal of practices to enhance job
satisfaction, organizational commitment, absenteeism, turnover
intention, innovative behavior, and ultimately job performance. Second,
this study contributes to social networking, employee performance, job
satisfaction, organizational commitment, absenteeism, turnover
intention, innovative behavior, and job performance literature.
The findings of this study will reveal whether the belief that
happy workers work harder holds in the context of social networking
sites use in the workplace..
1.7. Scope and Limitations of the Study
The focus of the study is on the impact of social network sites on
employee performance will make use of data obtained from this research
to conclude and establish whether the use of social network sites
actually results in low productivity or enhances it. Due to the nature
and the subject of the study only educated workers will be involved in
the category of workers that are more likely to use the internet as part
of their work and during this course make use of social network site
as a side entertainment. Workers could be exposed to issues such as
network security, cybercrime, pornography, online marketing and
advertisement and this study will be touched all these areas
considering the previous literature on the subject area.
1.8 Definition of Terms
Social Media: A social networking site is a platform to build social networks or social relations among people who share similar interests, activities, backgrounds or real-life connections.
Web Site: A website is a set of related web pages typically served from a single web domain.
Employee: An individual who works part-time or full-time under a contract of employment, whether oral or written, express or implied, and has recognized rights and duties.
Employee Performance: The job related activities expected of a worker and how well those activities were executed.