Television as a mass medium of communication has become a very
important and most effective medium of communication ever since it
invention. It synchronous transmission of audio and visual signal
enable it to exert enormous influence on the society there by making it
more compelling and enable it to command great respect and attention
than the other media.
It significance is that it has become a nerve linking the society
and its activities together. This explain the reason why government of
developing countries, especially Nigeria are enchanted by the power of
television, thereby using it to publicize most of their programmes to
promote unity and cultural upliftement of the people
Television creates awareness of different life style in a
society. In doing this emphasis are placed on similarities in life style
and this is beneficial to developing nations like Nigeria where
“loyalties rarely extend beyond the village, tribe or religion” and
where integration is usually seen as an identification with the larger
whole that is the state.
Therefore, television as a tool for national integration plays
the role of creating sense of identification through the propagation of
common cultural values and symbol, by giving interpretations to events
that will aid and promote unity of the nation. However the television
medium should desists from interpreting events in such a way that it
may give rise to disaffection, inflame tempers and course disunity
among the people with diverse cultural norms, belief and values
It can therefore be held that television, due to the role it
plays in limiting people with different culture, religion, tribe and
even race reflects the value pattern of the society because it
determines where and when information flows.
HISTORY OF CASE STUDY
Television broadcasting has since 1954 grown by leaps and bound
through out the federation. Barely a year after the establishment of
Western Nigeria Television (WNTV). Eastern Nigeria television (ENTV)
now NTA Enugu, was established by the then governor of former Eastern
region in 1962 the Northern regional government joined inter – alia in
the formation of the radio Kaduna television (RKTV) from which the
F.R.C.N and N.T.A Kaduna evolved from.
Nigeria television Authority (NTA) Kaduna was excised from the
former broadcasting corporation of northern Nigeria (BCNN) which was
established by decree No 21 of 31st March 1962, the decree took effect from April 1st 1976.
The station has 10 kilometer each cover to down south of Kaduna, Malumfashi in Katsina state and part of Kano State.
The transmitter operates on 4 bands 1 VHF, transmitter which is situated at No
99, Isah Kaita Road Kaduna, and was commission in 1993 and covers up
to Kafanchan, Saminaka and Birnin Gwari. The transmitter could be said
to cover three quarter of the land area of Kaduna.
STATEMENT OF GENERAL PROBLEM
One of the challenges faced in this term paper is the problem of effective information dissemination to those to be integrated
Another problems is that Nigeria has so many ethnic diversities.
Thus, there is this problem of identifying with all this diversities
which has in the past led to lack of religious and cultural tolerance
among the people therefore breeding violence of all sorts.
Also one of the problems faced in this term paper is that the
Nigeria cultures is not well preserved due to contact with foreign
culture therefore the issue of transmitting our cultural heritage
effective pose a very great problem.
Furthermore, people of Nigerian don’t really appreciate each
other culture due to the high level of illiteracy dominant in the
country and also people are ignorant of other people culture and see
them as barbaric.”
Therefore the media, particularly television must be used to
enlighten people through their programmes that reflect cultural values
of people cutting across the state.
AIMS AND OBJECTIVE
The study is aimed at looking into the various roles of
television as an effective tool for national integration this study is
also geared toward finding out the effects of television programmes on
individuals with different culture, beliefs, religion, norms etc.
living in a particular nation.
Furthermore, this study is carried out to know the impact of
television message on it audience in relation to other media of mass
communication. This study is also carried out to make people see the
importance of television in national integration.
It is also designed to see how NTA Kaduna uses it programmes to
ensure unity in diversity and on the larger whole integration of people
of Nigeria with diverse culture and beliefs.
Finally, another problems faced in the compilation of this term
paper are the problem of getting the relevant materials for the term
paper. Books found in our libraries have no much bearing on the Topic.
As a result of this addition effort has to be employed to aid the
successful completion of this work.