The need to introduce the effect programmes in sensitizing the
electorate as necessitude the writing of this project work. It has been
observed that the most broadcasting stations are engaging in some
extra curriculum activities such as introducing of interactive
programmes that calls for an immediate response when election is take
place. That is the sensitization of the electorate through phone in
Osun state Broadcasting Corporation Channel 32 UHF [OSBC] is a
state government owned broadcasting stations. It is a station that has
the modern way of sensitizing the electorates without considering the
factor of the government of the day.
The control room, where all activities takes place in the studio
consist of equipment such as avoid console, control panel, character
generator, preview monitor, telephone while the VTR room comprise of
video tape player and recorders’ used for playing the recorded
It is in line of this that I have decided to embark upon an
extensive research on the effect phone in programme in sensitizing the
- HISTORICAL BACKGROUND
Osun State Broadcasting Corporation [OSBC] was established on 27th
August, 1991 following the creation of osun state from the old
oyo state. As at date, the OSBC family parade four channels 2 each at
Radio and television with distinct appeal and independent programming.
OSBC channel 32 UHF is the focus of this project among others.
Initially, OSBC channel
32 UHF was operated separately under a managing director with sub-
directors under him before it was merged together with other three
channels and all under one Director General. Main while, each channel
is having its Director of services.
In OSBC channel 32 UHF, there is director of television
service who supervises all activities or staffs who worked under him
these include, Director of news and current affairs, with his Deputy,
editor, chief reporter the reporters. Also Director of prommers with
his Deputy and other producers and production crew.
The fact that the four channels that made up of OSBC is
being controlled by one body of Administration does not allow me to
mention other department which are essential on television house
settings. Department like administration, finance, engineering and
marketing are all forming the management team.
The station have both A.m and P.m transmission as part
of its strategies to win large audience, right from inception, the
station had taken upon it self the order task of revolutionizing
television in Nigeria in Nigeria which had been marked by divines and
lack of entertainment and with its away of popularly watched foreign
and programmes, no-morning Nigeria, Data loner, lets discuss, sports
etc it has become the darling of viewers in osun and its environment.
In 2007, the station was awarded the national broadcasting commission station south west for its excellence.
1.2 STATEMENT OF THE PROBLEM
Following the nation wick quest for timely information
or sensitization, most especially when electron is about to take place
in the country. The number of broadcasting station in Nigeria has
increased and thereby led to
competition among the
station. Hence, each proprietor or ownership has been working
tirelessly to ensure that their stations becomes the choice of people.
This project work investigate into an important area
of broadcasting which examine television as a major that interest
everybody of its ability to match virtual and avoid, thereby
authenticating the genuine message of an important seasonal programme
in relation to the programmer that is design to educate the audient on
A phone-in-programme is a programme set up to elicit
response from the target audience of that particular programme which
may be this time around be to give a clear consent to what the
electorate and the general public is to do on electron the use fullness
and relevance of telephone or the introduction of phone- in- programme
to modern broadcasting. How it has increased the study.
1.3 RESEARCH QUESTIONS
- Does the mass media influence the people about choosing candidate during electron period?
- How often do people listen to election information action programme through the media?
- What is the public level of commitment to the mass media during election?
- Is the programme- in- programme capable of performing the functions of educating and entertaining the entire public?
- What is the effect of t he programme-in-programme on Nigeria youths?
1.4 OBJECTIVE OF THE STUDY
The objective of this work include the following
- To s how the significance of phone –in- programme in modern broadcasting.
- To determine the benefit derived by the station and its audience
- To identify the importance of phone-in –programme to the modern day journalist
- To stress the need for broadcasting station for sensitizing g electorates.
- To identify steps the steps to be taken to maintain
the programme [phone-in-programme] in the station, most especially
during its peak period.
1.5 SIGNIFICANCE OF THE STUDY
The determination to achieve efficiency in broadcasting
coupled with the desired of OSBC cha 32 UHF maintain its stand as the
best broadcasting station in the south west of Nigeria has called for
an empirical study of the station activities as for as the schedule
progremme the electorates or voters is concern.
This project work is design to annals the effect of
phone to which it affect broadcasting and the general audience will
also be discuss.
Moreover, the research would give suggestion on how the
objectives of a broadcasting house can be achieved through the
designing or organization the type of unique progremme. It will
analysis extensively the reaction of people to such programme, the
component of a phone in proramme and function to serve as source of
information to the general publics.
This project work will therefore be useful for both the
student of mass communication in higher institution he general public
at large to be aware and follow the footsteps of the broadcasting
station particutirly OSBC chan2 UHF in knowing more facts about how to
contribute to a programme that is on air, most especially the phone in
programme in which audience will contribute and thereby have credible
election at the end.