THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE

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ABSTRACT

 

 

The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically examined to acquire of good result. However, impartial work was done to consider print media as the main crucial and prominent tools to Public Relations practice making use of International Breweries Plc Ilesha as a case study. This research ventures to the level of explaining correcting, amending and making print media in the organization. Also the research let the target audience know the important of print media to the Public Relation personnel in reaching their widest audience and the extent which the Public Relations personnel been able to use print media to acquire goodwill. For the purpose of analysis we make use of table and percentage to text the validity and reliability of the result.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

TABLE OF CONTENT

 

 

Title page

i

 

Certification

ii

 

Dedication

iii

Acknowledgement

iv

Abstract

v

 

Table of content

vi

CHAPTER ONE

 

 

1.0

Introduction

1

 

1.1

Background to the study

1

 

1.2

Statement of the problem

2

- 3

1.3

Research questions

3

 

1.4

Objective of the study

3

 

1.5

The significance of the study

3

-4

1.6

Scope of the study

4

 

1.7

Limitation

4

 

CHAPTER TWO

 

 

2.0

Literature review

5

 

2.1

History of Public Relations in Nigeria

5

– 6

2.2

Misconception about Public Relations

6

– 8

2.3

Definition of Public Relations

8

– 10

2.4

Goals of Public Relations

10 – 12

2.5

The functions of Public Relations

12 – 13

2.6

Definition of journalism

13 – 14

2.7

Print media

14

2.8

Function of the press

15

2.9

The effect of the press on Public Relations

15

2.10

Summary

15

 

CHAPTER THREE

 

3.0

Research methodology

16

3.1

Research design

16

3.2

Characteristics of the study population

16

3.3

Sampling design and procedure

16

3.4

Sampling size

16

3.5

Data collection instrument

16

3.6

Administration of data collection instrument

16

3.7

Rate of returns of questionnaire

17

3.8

Data analysis procedure

17

CHAPTER FOUR

 

4.0

Data analysis and discussion of findings

18

4.1

Analysis of responses

18

4.2

Data analysis

18

4.3

Analysis of research questions

18 – 22

4.4

Answer to research questions

23 – 24

CHAPTER FIVE

 

5.0

Summary, conclusion and recommendation

25

5.1

Summary

25

5.2

Conclusion

25

5.3

Recommendation

25 – 26

 

Appendix

27 – 29

 

Bibliography

30

 

CHAPTER ONE

 

 

  1. INTRODUCTION

 

  1. BACKGROUND OF THE STUDY

 

 

In the pursuit for strong and stable relations, most of the public relations practitioners in Nigeria use different kinds of media for effective communication. Before we go into the topic proper lets first of all understand what a medium is: a medium can be defined as any channel or a means through which public relations pass across messages to the general public. Media are kind of indispensable tools of public relations practitioners because without media, the practice of public relations becomes a clog on the wheel of dissemination of information to the general public; that is to say that, public relations cannot take place effectively without a medium, as the primary objective of public relations is to ensure the a perfect creation and proper maintenance of mutual understanding through a two-way communication system (Black, 1985). Public relations practitioners have different names for each of the public relation media. These are various methods, techniques, vehicles, channels or tools through which messages can be communicated to the public so as to seal relations. The media of public relations can be classified into main categories which are; print and electronic or broadcast media. These two categories can be further divided into group of controllable and uncontrollable media. The print media of public relations includes the Newspapers and Magazines, (which also fall within the confines of uncontrollable media). House journals, institutional books, the staff induction booklets, other may include the Annual report and account, letter, Directories or year book, Calendars, leaflets handbills and posters, etc. while the electronic media of public relations include radio, television cinema, information communication technologies (ICTs), a kind of documentary films and other audio-visual form or electronically communication platforms. It is to this regard that the research work tries to evaluate the use of print media as tool for public relation practice using international breweries plc, ilesa as the case study.

 

  1. STATEMENT OF THE PROBLEM.

 

The research observed that in so many organizations in Nigeria, management neither recognizes none appreciate Public Relations activities through print media by building and enhance a good image for the standard of organization.

It has been observed that management attitude is look warm and challent towards Public Relations department and their activities besides; they do not want to spend money on it (Public Relations) activities such as print of posters, publishing of house journal etc. this is because of erroneous and self belief that Public Relation effort (activities) are wasting and unyielding to immediate financial benefits to the organization.

Therefore this project will look at the use of print media as a tool for Public Relation using the International Breweries PlcIlesa as a case study.

 

 

  1. RESEARCH QUESTIONS

 

  1. To what extent has the Public Relations department in International Breweries Plc Ilesha has been able to affect or have impact on the organization in solving management problem through print media?

 

2.   Does Public Relations in International Breweries Plc Ilesha make use of appropriate strategies?

 

  1. To what extent did the Public Relations personnel in International Breweries Plc, Ilesha promote organizational image?

 

  1. To what level did Public Relations personnel in International Breweries Plc Ilesha has been able to reach his wildest audience through print media for goodwill?

 

 

  1. OBJECTIVES OF THE STUDY

 

The objectives of this study would include the following:

 

  1. To make Public Relations personnel in International Breweries Plc Ilesha able to reach their widest audience through print media.

 

(2) Among the objective is to make public relations personnel in International Breweries Plc Ilesha to realized how to promote organizational image through the print media.

 

  1. To make the public relations department in International Breweries Plc Ilesha be able affect or have impact on the organization in solving management problem through print media.

 

  1. To make public relation personnel in International Breweries Plc Ilesha use print media as one of tools to examine the above with a particular reference to Intentional Breweries Plc Ilesha.

 

 

  1. THE SIGNIFICANCE OF THE STUDY

 

In study print media as a tool for Public Relations personnel’s, some fact should be

 

considered such as seeing how the public relations make use of print media as a tool

 

Also this research work will try to provide satisfactory answers to some question that are disturbing the mind of policy formulators, students and researcher etc.

 

6

 

Public Relations reaches its wildest audience through the print media students in various institutions will also benefit from this project work by being able to know how Public Relations personnel use print media as a tool.

 

Moreover, policy formulators will benefits from this research work, because they will be able to identified the usefulness of print media as tool tom Public Relations as a policy formulators and cooperate managers.

 

 

  1. SCOPE OF THE STUDY

 

The scope of this study will include the Hi – story of Public Relations, Definition of

 

Public Relations, concepts of Public Relations, Goals of Public Relations such as Establishing and sustaining Good Reputation, Interpretation of Attitude, Budget preparations, corporate design issues, creating Good looks for the organization.

 

The function of public relations practitioner, The Public definition of journalism, The Print Media, functions of the press effects of the press on Public Relations. And the summary of chapter two.

 

 

  1. LIMITATION OF THE STUDY

 

The major limitation worthy of note in this research work is the non-co-operative attitude

 

of respondents and the present harsh economic condition in the country.

 

Also the report of this project is limited to International Breweries Plc, Ilesha. However, other similar organization may find it useful.

THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE

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Project Information

  • CATEGORY : MASS COMMUNICATION/COMM. ARTS
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 69 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

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A Review on the use of print media as tool for public relation practice, print, media, tool project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically examined to acquire of good result. However, impartial work was done to consider print media as the main crucial and prominent tools to Public Relations practice making use of International Breweries Plc Ilesha as a case study. This research ventures to the level of explaining correcting, amending and making print media in the organization. Also the research let the target audience know the important of print media to the Public Relation personnel in reaching their widest audience and the extent which the Public Relations personnel been able to use print media to acquire goodwill. For the purpose of analysis we make use of table and percentage to text the validity and reliability of the result. .. mass communication/comm. arts project topics

THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE