The roles of mass media in achieving rebranding programme of President Umaru Musa Yar’Adua

Type: Project Materials | Format: Ms Word | Attribute: Documentation Only | Pages: 18 Pages | Chapters: 1-5 chapters | Price: ₦ 3,000.00

2,417 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
Excellent and professional research project topics and materials website. All the research tools, journals, seminars, essays, article, books, term papers, softwares and project materials for your research guide and final year projects are available here.

CHAPTER ONE

 

 

BACKGROUND / INTRODUCTION TO THE STUDY

 

The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging information concern rebranding programmes in Nigeria. As a result of this there is need to elucidate the impact of Mass Media on the rebranding programme of President Yar’Adua.

 

However, rebranding according to encyclopedia is the process by which a product a services developed with one brand, company or product line. The Re-branding project of Nigeria, In 2009, the Nigeria government decided to repackage the country image. Under the current Nigeria President Umaru MUsa Yar’Adua, professor Dora Akunyili has instituted yet another rebranding project. In 2009 the Nigeria Federal government launched as new campaign under tag “Nigeria good people great nation” 17 March 2009 panapress articles “Nigeria rebrands for better image. Quote Vice President Goodluck Jonathan” Unbundling the purpose of the campaign as a genuine attempt to re-orientate Nigeria towards believing in themselves once again and to change the perception of the country both locally and internationally.

 

Therefore, to achieve rebranding programme of President Yar’Adua,; Mass Media play a great role. Mass Media according to encyclopedia Mass Media can be see as to denote a section of the media specifically designed to reach a very large audience such as the population of a nation. Mass Media also know as Media of Mass Communication it have been defined by Deficur and Dennis (1981:148) as devices form moving message across distance or time to accomplish Mass Communication.


Mass Media to those in the field refer to the various means through which information, ideas, entertainment and messages are transmitted to large heterogeneous audience that are far removed from the source of the message.

 

 

OBJECTIVES OF THE STUDY

 

The general objective of this study is for the determination of the nature and impact of Mass media in rebranding programme. To examine the rebranding programme of President Umaru Musa Yar’Adua. And to determine an d evaluate the effective of rebranding programme in Nigeria.

 

HYPOTHESES

 

That the operations of Mass Media would popularize rebranding programme. That inclusion of Nigeria in America terror list would impede the success of

 

rebranding.

 

That rebranding programme if successfully done would contribute positively to the image of Nigeria.

 

That Nigeria are not aware of the rebranding programme.

 

 

SIGNIFICANCE TO THE STUDY

 

Conducting this research has a high degree of importance in many ways ranging from the area of highlighting and analyzing the roles of Mass Media in the rebranding programme of President Umaru MUsa Yar’Adua. It would also enable the government parastatals and agency on how to perform their functions without tarnish the image of Nigeria it would aids Nigeria government to achieve its aims, in doing this, it needs to work towards reducing poverty and crime. The extent of the work ahead was made painfully clear at the launch of the news. Campaign when, according to the BBC online, a member of the Nigeria rebranding team was pick pocketed just minutes before the launch of the project.

 

Therefore, whether the current rebranding campaign succeeds depends not only on the political will of the Nigeria leadership but the ability to change attitudes on the ground through the help of mass media.

 

 

SCOPE OF THE STUDY

 

The project has been properly designed within five chapters. The first chapter covers the background of the study, statement of problem, research questions, purpose


of the study, limitation of the study and definition of terms. The second chapter embodies and literature review in which all information from different materials used, this information is basically on the topic of the project. Third chapter cover research method. Fourthly, the data collected would analyzed and interpreted. Finally chapter five is meant for appropriate on summary reach from the information collected so far from preceding chapters.

 

 

 

 

 

OPERATIONAL PLAN/METHODOLOGY

 

The research method to employ in this research is survey method because the project topic is very wide indeed , therefore this method will give room for effectiveness administrative of questionnaire to the respective or representatives respondents.

 

LIMITATION OF THE STUDY

 

This kind of research work cannot totally escape certain factors which act against its completeness successfully.

 

Insufficient Senior and workshop materials as well as uneasy access to information material at library and time limit.

 

Uneasy access to outdate and updated newspaper and magazine in library.

 

 

RESEARCH QUESTIONS

 

-              What are the roles of the Mass Media in achieving rebranding programme?

 

-              To what extent are the people being carried along on the rebranding project?

 

-              To what extent can rebranding programme be successful without the adequate involvement of the people?

 

-              To what extent can rebranding programme contribute to positive image of Nigeria?

The roles of mass media in achieving rebranding programme of President Umaru Musa Yar’Adua

Additional Information

  • The Project Material is available for download.
  • The Research material is delivered within 15-30 Minutes.
  • The Material is complete from Preliminary Pages to References.
  • Well Researched and Approved for supervision.
  • Click the download button below to get the complete project material.

Frequently Asked Questions

In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.

We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to info@allprojectmaterials.com with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also check out what our happy clients have to say.


Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.


We have professional writers in various disciplines. If you have a fresh topic, just click Hire a Writer or click here to fill the form and one of our writers will contact you shortly.


Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.


Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!

What Clients Say

Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.

Project Information

  • CATEGORY : MASS COMMUNICATION/COMM. ARTS
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 18 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

Share Links

Download Post
Download Post

Search for Project Topics

Project topics in Departments

Do you need a writer for your academic work?

Reviews:
A Review on the roles of mass media in achieving rebranding programme of president umaru musa yar’adua, roles, mass, media project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging information concern rebranding programmes in Nigeria. As a result of this there is need to elucidate the impact of Mass Media on the rebranding programme of President Yar’Adua... mass communication/comm. arts project topics

The roles of mass media in achieving rebranding programme of President Umaru Musa Yar’Adua