CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY
Public relations were brought into existence by the ever increasing
complexity of economic, social and political problems. Public relation
has to be recognised and accepted as the useful tool of any organised
society in conducting a peaceful election.
Public relations were used many centuries ago in England, where the
King made use of the Lord Chancellors as ‘Keepers of the king’s
conscience’. These chancellors surely offered to historical counterpart
of today’s public relation practitioners. Although, there are different
views on what constitutes the range of Public Relations activities and
what terms to use for them. Philip Lashy’s (1973) universe presents
these activities such as corporate relations, government relations,
media relations and community relations.
Ajala (2001) in her Public Relations in search of professional said
that for an organisation to gain favourability, there should be public
relation input in all department of the organisation, it is only in such
situation that public relations would be a management function
encompassing the following such as anticipating, analysing, and
interpreting public opinions, attitudes, future trends and issues which
might have impacts on any sections of the corporate operating and most
importantly establishing and maintaining a two-way communication between
the organisation and its various public in order to prevent
misunderstanding and conflict.
Also, in principles and practice of public relations, it is observed
that those misconceptions of public relation pose a great challenge to
public relations practitioners and professional association like the
Institute of Public relation (IPR)
United Kingdom and Nigerian Institute of Public Relations (NIPR) to
promote a more informed discussion of what the practice involves.
Since the promulgation of Decree No 16 of 1990 on the establishment
of Nigerian Institute of Public Relations, the commitment to and the
search for excellence in Public Relations practice have become
obligatory for public relation practitioners in Nigeria.
Generally, it is expected that the result of this research work will
be of immense significance of the conduct of the 2011 general election
in Nigeria. This research findings is about the working relationship
between the internal and external publics i.e. government and the
populace (duo of voters and aspirants)
STATEMENT OF PROBLEM
Public relations have become a vital activity in modern organisation.
There should be public relation input in all department of Electoral
Commission so that Public Relations practice would be a management
function so as to establish and maintain a two-way communication between
the organisation and its various publics.
It is against this background that this study is aimed to know
whether the Independent National Electoral Commission (INEC) as an
Electoral body has a Public Relations Department.
It is also aim to know the role of Public Relations in the 2011
General Election and how effectively it has been in carrying out its
functions in conducting a peaceful election in Nigeria.
OBJECTIVES OF THE STUDY
The purpose, important or the objective of this study or research
work need to be stated here i.e. the function or purpose of public
relations in the 2011 general elections. Some of the functions are:
- To ensure accurate, impartial objectives and balance news in the 2011 general election.
- To encounter the argument of those with an insincere opposing view
about the role of public relation officer in the conduction of Election.
- To promote the good images, ideas or political issues in Nigeria to the public.
- To assist the government and it’s public to express opinion and articulate their views.
Research Question
- 1. To what essence did public relation serves as medium of
communication to reach large audience in educating people during
election.
- 2. Those Nigerians has good knowledge of education about the newly introduced electronic voting system?
- 3. To what assurance are the public a bar credible election in Nigeria?
- 4. How effective are the strategies of the public relations is capable of solving the national problem?
- 5. What is the people’s opinion, on the need for mutual understanding between INEC and the general public’s?
SIGNIFICANCE OF THE STUDY
The significance of the study is to help the public relations
practitioners department of the Electoral Commission to achieve
effective performance in discharging of their duties.
The study is undertaken with the aim of providing some information
and knowledge for the internal and external publics i.e. the government
and populace i.e. the duo of votes and aspirants.
Also, this study will help the public relations organisations to know
whether they are achieving their objectives as regards the conduction
of election in Nigeria.
SCOPE OF THE STUDY
This research work will cover the role of public relations in the 2011 general election.
This study will also review literature that has direct correlation with the topic of this study.
LIMITATION OF THE STUDY
This study would be limited because of the following constraints:
- Time factor: This work study is an academic work therefore a speculated time has been stated for its completion.
- Financial constraint.
- Inadequate literary materials: Most of the literary that are close
to the researcher are poorly equipped this would limit the available
chance for extensive literature review.