This project comes up as a result of the observation made about
ways that public relations can help to achieve the millennium
development goals.
Over the years, people are not aware of the millennium
development goals, whereas government believes that they can do it all
alone, which pose to bed impossible. This is what give birth to the
interest of carrying people along with the strategies laid down by the
government to achieve millennium development goals.
The millennium development goals are designed for the people in
order to help eradicate immediate problems in our various environment
yet people are not informed about the programme. This project will adopt
public relations as one of the tools to use to convey the millennium
development goals to the people.
This project work will be beneficial to the genera public because all the goals are meant for them.
In a b id to improve the economic government all over the world
came together to discuses over the economic situation of each country,
where they discovered that the rich are becoming richer and the poor
are becoming poorer. In view of this, they looked out for what really
brings about the inequality and they finally reached eight problems
which they tagged as goals.
This study over the years have not been looked into and that is
why this project is aimed at enlighten people and give them insight on
disturbing issues.
- STATEMENT OF PROBLEM
The focus of this research work is to dig into the roles of public
relations in achieving the millennium development goals.
- SIGNIFICANCE OF THE STUDY
This research work will enlighten the general public
on the government’s programme of making life on the comfortable for
them through the millennium development goals. Also, it will help us
look at the relevance of public relations in achieving the goals.
- SCOPE OF THE STUDY
The area of coverage for this study will be Osun State due to the limited time and limited resources.
- RESEARCH QUESTIONS
The questions this project tends to provide answers to are for the benefit of the general public. The questions are:
- To what extent are the people aware of the goals of the MDG’S.
- What are the benefits derivable from the millennium development goals?
- To what extent can public relations be useful to achieve millennium development goals?
DEFINITION OF TERMS
There are some words in this project work which must be defined for
clear understanding!
- PUBLIC RELATIONS: According to the most popular and widely accepted
definition given by the British Institute of Journalism can be defined
as “the deliberate planned and sustained effort to establish and
maintain mutual understanding between an organization and its publics.
- THE MILLENNIUM DEVELOPMENT GOALS (MDG’S) are series of eight
– time – bound development goals that seek to address issues of
poverty, education, equality, health and the environment to be achieved
by the year 2015. They were agreed upon by the international community
at the United Nation’s Millennium summit, held in New York in September
2000.
- THE NEW PARTNERSHIP FOR AFRICANS DEVELOPMENT (NEPAD): The statistics of the African continent are graphically pathetic
on issues of common concern. African’s constitutes 12% of the world
population but its GDP consumption of global wealth amount to only 1%.
Also, African is the most infested, in terms of HIV/AIDS, malaria,
polio, typhoid, tuberculosis etc. In terms of political instability, 1
out of every 5 Africans is living under conditions of conflict. All
these and more are what prompted key African leaders principally, the
presidents of Nigeria, South African, Algeria, Senegal and Egypt to
come up with NEPAD in year 2000.
4. THE NIGERIAN’S NATIONAL ECONOMIC EMPOWERMENT AND
DEVELOPMENT STRATEGY (NEEDS): This is Nigeria’s plan for prosperity.
It is the people’s way of letting the government know what kind of
Nigeria they wish to live in, now and in the future. It is the
government way of letting the people know how it plans to overcome the
deep and pervasive obstacles to progress that the government and people
have identified. It is also a way of letting the international
community know where Nigeria standard in the region and in the world
and how it wishes to be supported.
5. MUTUAL UNDERSTANDING: It is the aim of public relations to achieve
mutual understanding among its publics. This talks of a two-way
communication system and effort, so that an organization may understand
its publics, even as the public come to understand the organization,
making it to deliberately an d continuously undertake converses of
action that are in its public best interest.
- PUBLICS: Public relations deals with relationship between an organization
and its various publics. Public relations thus emphasis the need to
ensure excellent relationship between an organization and all with whom
it has to deal with and this include both internal and external
publics.
OPERATIONAL PLANS
The research methodology that will be adopted in this
study is survey method to gather the opinion of the people in this type
of research work. The study will make use of questionnaire as an
instrument for data collection.
SAMPLING PROCEDURE
This research work will adopt stratified sampling we
make use of this sampling method when we have heterogeneous or large
non-related population which can be divided into a number of
non-overlapping homogenous strata, then take a strata sample from each
stratum. The sample from each stratum shall be selected using simple
random sampling.
POPULATION OF THE STUDY
The population size for this study will be 100 people,
selected in Osogbo, Osun State of Nigeria. Osogbo has been chosen to
represent the whole due to limited resources and limited time.
CHARACTERISTICS OF THE STUDY POPULATION
The selected population of this study shall comprise of men and women, students, work class and non working class, available.
LIMITATION OF THE STUDY
This study will be limited to the information from both
primary and secondary sources of data collection. So, information
gathered may not be applicable to the entire country. Also, the
research work will be limited to academic use.