In a newspaper organization, there are various factors that
determine the successful operation of the sales and distribution
channels. Accordingly, even minor issues in these operations can
adversely affect the newspaper. A customer may choose a newspaper for
various reasons. However, it’s up to the newspaper agencies to
communicate to the customer that their newspaper can deliver all the
values a customer may look for. The reach and popularity of a newspaper
to a large extent depends on its distribution network. Here we have
carried out an analysis on the delivery and sales management of the
Newspaper in order to better understand their channel and also identify
and provide possible solutions to any shortcomings Plambeck, J. (April
26, 2010).
Newspapers have unique characteristics, in that they are
delivered to approximately 54,000 (ADVAN 2006) retail outlets
nationwide everyday, the content changes substantially from day-to-day
and the demand for them will have all but expired by lunchtime on the
day of sale. Although some other products might share one or two of
these characteristics, their combination in newspapers means that the
process of getting this product from supplier to consumer is
substantially different from others in the economy. As a result,
newspapers have a distribution system that is largely dedicated to that
one product. This project aim is to provide a basic factual
presentation of the role of Newspaper vendors on Newspaper Distribution
process identifies the main characteristics of the supply chains for
newspapers and magazines in Nigeria.
1
This paper is intended to give a high-level overview as
to how the Nigeria Distribution chains for newspapers and magazines
works, and the role played by Newspaper Vendors at the different levels
of the supply chains. In so doing, the paper aims to set out some
basic, relevant background information which it is hoped will aid
readers' understanding of the role of Newspaper vendors in the
distribution of Newspaper is being distributed to different part of the
country.
1.2 Statement of the Problem
The problems that lead to the study of this project
arises form the issue of nature newspaper supply chains as compared to
other products at all levels of the supply chains (publishing,
wholesaling and retailing) and in the nature of the interactions
between these levels.
Unlike supply chains for many other products, which are
retailer-driven, the newspaper and magazine supply chains are
publisher-led. In particular, publishers appear to exercise a strong
degree of influence over pricing at all stages of the supply chains by
printing a price on the cover (cover prices) and setting, or
recommending, the margins earned by Newspaper vendors.
However, this study will examine the relationship
between newspaper publisher and newspaper vendor with regard to the
subject mater of the topic, it will identifies the problems that exist
in the distribution process of Newspaper in the country and suggest
possible prospects to this problems.