1.1 Background to the Study
A medium is the channel through which message travel from
the source to the receiver. Mass media include not only the mechanical device
that transmit and sometimes store the message e.g. television cameras, radio,
microphone, printing press e.t.c but also the institution that uses these
machines to transmit the message. It other word, ‘hen we talk about mass media
we are referring to the people, the policies, the organization and the
technology that goes into producing mass communication.
According to oxford advanced leaner dictionary,
international student’s edition, mass media is designed as information and news
such as newspapers, magazine, radio and television that reach an influence
large number of people.
It is well known that most raw material provide for the
urban community. Despite this, the contributions of the rural community have
not received adequate attention which they deserve. -
According to Nwusu Ikechuku (1990:5)’
“communication is central to rural national Development and that is catalytic
effect to the Development of other sector of the economy should never be
Ekitudo (1986:120) observed that “The role of mass media
in ’global community has dynamically grown in concept of communication
changing” with the- proper use of communication media in shaping and channeling
the minds of the rural communities in the use that cued them, and it will go a
long way in blaring their condition. It is therefore important to investigate
the affair of the mass media in Nigeria even down to local government level to
make the rural communities develop. This research work will focus on Ijero
Local Government Area of Ekiti state. Looking at the role of mass media in the
development of Ijero Local Govrnment.
1.2 Statement of Research Problem
In this information age where communication has been taken
as a vital instrument for rural economic, social and political development.
Even in most rural, communities where media are complexity or partially
available, information is shared among the people who cannot read or write and
get them to maintain a stable system of living.
This study intends to find out the impact of mass media in
communities in the context of development. The problem also include to what
extent is the attitude and behavioral changes of rural drivellers when exposed
to the mass media. It will also look at the extent of variable such as
educational qualification, occupation and income different among the people of
Ijero Local Government area of Ekiti State.
1.3 Objectives of the Study
The objectives of this are to examine role played by the
mass media in contribution to the community development of Ijero Ekiti, Ekiti
(a) To examine the extent which mass
media has contribute to the development of rural community in Nigeria.
determine the means and sources of mass media available to the people of Ijero
discover what can be done to improve the role of mass media in the said
community of Ijero Local government and other communities in the country.
determine if there is any adverse impact of exposure to mass media on the
people of Ijero Local government and how can this be eliminated or minimized.
examine the problems faced by mass media practitioners in this community and
what are suggested solutions to these problems.
1.4 Research Question
are the following question that may arise in the course of this
what extent does mass media contribute to the development of rural community in
are the means and sources of mass media available to the people of Ijero Ekiti?
can be done to improve the role of mass media in the community of Ijero Local
government and other communities in the country?
there any adverse impact of exposure to mass media on the people of Ijero Local
government, how can this be eliminated or minimized?
are the problems faced by mass media practitioners in the community and what
are suggested solutions to these problems?
1.5 Significance of the Study
are many people that will benefit from research work. Both the young and the
old will gain a lot of things from the work. However, the level of education
will not only be improved by mass media among the youths but also among the old
research work will be of advantage for everybody in the community because the knowledge
of how to provide s9lution to community’s problems will be acquired. The
tactics of modern education system through the use of computer will be gained
by the help of mass media.
this research work is based one community (Ijero), it is organized in a way to
highlight the role which mass media play any community development and
improvement passed to the people through it.
mass media will provide education, entertainment technological advancement,
information e.t.c which will move Ijero Local Government forward among other
Definition of Terms
is the definition of some important concepts used in this study.
A journalist collects and
disseminates information about current events, people, trends,
and issues. His or her work is acknowledged as journalism.
Reporters are one type of journalist;
they create reports as a profession for broadcast or publication
in mass media such as newspapers, television, radio, magazines, documentary
film, and the Internet.
media refers collectively to all media technologies, including the
Internet, television, newspapers, and radio, which are used for mass
communications, and to the organizations which control these technologies.
4. Printing Press: A printing press is a device for
applying pressure to an inked surface
resting upon a print medium (such as paper or cloth), thereby
transferring the ink.
The term community has two distinct
meanings: 1) A group of interacting people, living in some
proximity (i.e., in space, time, or relationship). Community usually refers to
a social unit larger than a household that shares common values and has social
A Research proposal for the role of mass media in community development :
Reviews: A Review on the role of mass media in community development , role, mass, media project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
A medium is the channel through which message travel from the source to the receiver. Mass media include not only the mechanical device that transmit and sometimes store the message e.g. television cameras, radio, microphone, printing press e.t.c but also the institution that uses these machines to transmit the message. It other word, ‘hen we talk about mass media we are referring to the people, the policies, the organization and the technology that goes into producing mass communication... mass communication/comm. arts project topics
THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT