TABLE OF CONTENTS
Title page i
Table of content vi
1.1 Background to the study 1
Statement of the problem
of the study
of the study
of the study
of the study
history of splash FM
2.0 Literature review 6
of broadcast media
development of radio
Method of application and teams for the
insuance of radio Broadcasting licenses
Democratic participant media theory
prospects and problems of private radio
Summary of the chapter
3.0 Research methodology 23
of research questions
of the study population
Data collection instrument
Administration of data collection instrument
Result of the
BACKGROUND OF THE STUDY
The development of radio was part of man’s quest to send
and receive information over space
than “wired telegraph”.
This idea led to the
development of radio in 1895 when Hugliemo Marconi (1874-1937) and Italian in
his early 20s, carried out the first experiment on transmission of wireless
signals and later sent the first wireless (Radio) communication signal using
more codes over a 3 kilometers distance.
Like any electronic media
radio broadcasting involves three stages of technical communication. The first
is the production of programmed, second is the transmission and the third stage
is the reception. Radio is one of the most ubiquitous, the most effective and
cheapest medium of communication available to man today. It provides an
opportunity for man’s environment. Through radio messages or information are
received by means of electro-magnetic waves hence, the British calls it
EMERGENCE OF RADIO
BROADCAST MEDIA IN NIGERIA
From historical perspective
(background), the broadcast media in Nigeria have come a long way and have gone
through a lot of trying to keep space with intricacies of ever changing
society. What took off as a more rudimentary? Experimented monitory station can
now boast of direct satellite communication equipment.
The actual beginning of
broadcast in Nigeria as noted was in 1932, where as point of an experiment by
the British Broadcasting Corporate (BBC). Lagos was chosen as one of the
centers around to receive and transmit British Empire Service Signal from
Divinatory England then the Lagos station began to experiment with re-diffusion
services, under the supervision of engineer and technical at the post and
telegraphs department, who were also mandated to major population center across
This relay system of BBC was
replicated in mainly English speaking countries across the globe and succeed in
taking BBC news and programmed to many parts of the world especially the
This will help to make
recommendation to different operations in such media on how to avoid the pit
falls of government owned radio broadcasting media. This is based on the fact
that Splash F.M 105.5, Ibadan come to reality in the 2007, January 22.
Although the first private radio commercial
broadcasting began in 1999 (with license), this station also came to reality
and give room for a new dimension in the world of broadcasting in Nigeria.
for those media to achieve success, certain rules and care must be taken to
avoid the past mistakes of government owned electronic media (Radio) that is
the concealment of this research project. Electronic media serve as the
alternative means of passing information to the general public because it
eliminates the problem of illiteracy i.e inability to read and write.
Right from the advent of
electronic media (radio and television) in Nigeria it has attracted public
attention criticism this is due to the powerful nature and monopolistic
ownership by the government. The movement towards broadcasting will be
independent of government decision came followed the public and press criticism
which was noticed in the 1950’s was the only central radio, then in Nigeria
Broadcasting service (NBS) was being used as a government tool instead of being
impartial and reflecting divergent views and cultural set-up of the nation.
Adegbenro Dauda (Alhaji) in 1954 in a declared that “We in Nigeria do want half
measures of being fed with incomplete and incorrect information.”
STATEMENT OF THE PROBLEM
In view of this discussion, this study will look at the
prospects and problems of private radio
broadcast media in Nigeria
using splash FM 105.5,Ibadan as a case study. Most private radio broadcast
media are faced with a lot of problems compared with their achievement and this
was so because, it goes along way to explain, since they are not owned by the
government and cannot serve as their mouth piece and to some extent, this
affect them because, the government is not responsible for their finances, they
are only sponsored by their owners and in case of financial constraint, they
will surely be affected.
what extent is splash FM, Ibadan facing problems?
what extent has splash FM, Ibadan carried out its social responsibilities?
To what extent has private ownership affected
splash FM, Ibadan in carrying out its duties effectively?
what extent has splash FM, Ibadan contributed to the development of the
Is there any prospect for growth and
development of splash FM, Ibadan?
OBJECTIVES OF THE STUDY
The main motive of this study is to find out
problems and achievement so far of private radio broadcast media in Nigeria.
The objective is to help structure the media
system (radio) in such a way to bring into fulfillment the developmental roles
which is the type needed in the third world countries like Nigeria for
And to know if private media radio owners
mortgage their conscience in the attempt to satisfy and protect the media
SIGNIFICANCE OF THE STUDY
Apart from evaluating the achievement of private radio
broadcast and the problems facing the
organization, the study is
important, because, it makes the people have an easy and a timely access to
information or news without hassle.
Also, this study will hasten
the news gathering process of the reporters and facilities the delivery of
information to a large and heterogeneous audience.
Moreover, this project work
is scientifically concerned about the prospect of private broadcast media
(radio), the contribution towards the development of our rural areas their
achievement in the area of information dissemination in conjunction with their
challenges. It will be of use and benefit to the organization i.e. private
radio broadcast media in Nigeria having realized their weakness.
SCOPE OF THE STUDY
The scope of this work shall be from birth (inception) of
private radio broadcast media in Nigeria till the present day. However, this
study is concerned or focused on the prospects and problems of private radio
broadcast media in Nigeria using splash FM, Ibadan as a case study. It is not
possible for the researchers to examine all the private radio broadcast media.
Hence, the scope of this research work will not go beyond the staff of splash
LIMITATION OF THE STUDY
intervening factors were envisaged to militate against the organization and
evaluate the achievement of
private radio broadcast media, some of them were experienced in the course of
this project, some of these factors are time lag, finances, lack of relevant
book, materials, bureaucracy, attitude of respondent etc.
TIME CONSTRAINTS: -
Time is very vital in all aspects of our daily lives, the stipulated
period for the completion of the study was not enough and the researchers had
to hurridly patch-up something’s to ensure that the success of the exercise did
not suffer as a result of time limitation.
ATTITUDE OF THE RESPONDENTS: -
The staffs of splash FM 105.5, Ibadan since they are private workers
were not ready to give out information to the researchers and then those that
released information were forced because they said that the station is still a
new bone (baby). However, the researchers would be able to circumvent this
obstacle with wide consultation perseverance and zealousness.
LACK OF FUNDS: - This
study has to conduct with the use of manager financial resources; this
lone factor affected the procurement of certain relevant book materials that
had to be gotten outside Osun State Polytechnic, Iree environment. So that
researchers undergone a lot of stress and spend many times before factors are
gotten for the research work.
DEFINITION OF TERMS
MEDIA: - This consist
of all radio and television stations owned and controlled by their
government or individual and it can also be sending out programmed on radio or
television to a large number of people in order to receive information and
This could be define as an act of sending information, news, message, ideas through
air by means of what we know as radio communication to a large and
heterogeneous audience who are located in different point of a wide area for
reception through an appropriate sets of equipment designed for this purpose
i.e. Radio or television set and such messages could be received without
orally, visually or in both ways. M. O. Oyekanmi (2008 / 2).
PROBLEM: - They are the
challenges or the difficulties faced by private radio broadcast media or those
things that are difficult to deal with or to understand by private radio
This means that the advantages, success or achievements made by private radio
It means looking critically at something of someone or at certain issue or
BRIEF HISTORY OF SPLASH F.M 105.5, MOKOLA
splash F.M 105.5, Ibadan was established on January 22, 2007. They brodasct in
hotel in a rented
room and uses one apartment in Felele Ibadan for all their administrative
Chief Muritala Adebayo
Akande former chairman licensed telecommunication of Nigeria is the general
manager and Mr. flesh is the Managing Director of the station.
They had a total number of twelve staff and
various freelancer splash F.M 105.5, Ibadan is a broadcasting station which has
the following objective for its establishment.
To empower and influence
mind and behaviour of our people by opening up and new window of knowledge and
wisdom. To entertain the audience through the programmed and educate the large
world about this through entertainment.
To be a leading light in the broadcast
firmament and a reference point of a well structure and entertainment
Splash F.M 105.5, Mokola
Hill, Ibadan operates in Ibadan city and transmit or daily from Monday to
Sunday. The station has been able to be up to the task by disseminating correct
information to the diversified audience and also refusing to be a mouth piece
or organ for the government but gives equal right to both rich and poor in the
society. The station serve as a voice of people (Vox pop) and also the town
crier between the government and the masses as a whole.