THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS
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THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS
PROJECT TOPICS AND MATERIALS ON THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS
Abstract
The of social media has increased among consumers around the
world, causing an increase in the adoption of social media as tactics
and means of sharing information among many public relations
professionals. Because this new form of communication is growing at
such a rapid pace, it is important to analyze the effect of social
media on the practice of public relations because communications world
is dramatically moving in a digital direction and those who understand
this transformation will communicate much more effectively than those
who do not.” Public relations practitioners are in the business of
communicating with publics and therefore must understand this
transformation in order to communicate effectively. However, due to the
fast-paced growth of social media, it is difficult for these
professionals, as well as the universities training future
professionals, to keep current. Blogs, for example, are increasing in
popularity because they give independence from traditional editors and
media gate keeping (Pavlik, 2007). The use of blogs as a means to
gather information is increasing as well as the posting of blogs to
better position oneself in he eyes of the public.The survey of public
relations professionals revealed that they value social media more than
they actually use it; however, a majority of respondents believe
social media have changed the way their organizations communicate.
Respondents’ answers showed that they and their firms are not measuring
the impact of social media practices even though most agreed that
public relations practitioners should measure who is talking about
their organization or their clients’.
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The of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. .. mass communication/comm. arts project topics
THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS