THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY IN NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

ABSTRACT

  The focus of this project is to elucidate the Impact of Corporate Social responsibility on the Profitability of the Nigerian Banking Sector. As a matter of fact Corporate Social Responsibility (CSR) as a concept entails the practice where by corporate entities voluntarily integrate both social and environmental upliftment in their business philosophy and operations. For comprehensive understanding, this project is presented in five chapters. Chapter one include the introduction, chapter two comprise of the literature review, chapter three contain the research methodology, chapter four contains the result and discussions while chapter five contains the summary, conclusion and recommendation.                

TITLE PAGE                                                                                                              i

CERTIFICATION                                                                                                      ii

DEDICATION                                                                                                           iii

ACKNOWLEDGEMENT                                                                                         iv

ABSTRACT                                                                                                               v

TABLE OF CONTENT                                                                                             vi

CHAPTER ONE  

BACKGROUND OF THE STUDY

1.      Statement of the problem

2.      Research question and Hypothesis

3.      The purpose of the study

4.      Scope of the study

5.      Limitation of the study

6.      The significance of the study

7.      Definition of terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

1.      Introduction                                                                                                   

2.      Conceptual framework of corporate social responsibility

3.      Theoretical framework of corporate social responsibility

4.      Argument for and against corporate social responsibility

5.      The concept of corporate social responsibility in the Nigeria banking sector

6.      Theories of value orientation of corporate social responsibility

7.      Issues of corporate social responsibility of the Nigerian banks 

CHAPTER THREE

RESEARCH METHODOLOGY                                                                           22

1.      Research design

2.      Area of study

3.      Population of the study

4.      Sample and sampling procedure

5.      Instrument for data collection

6.      Method of data collection

7.      Method of data analysis  

CHAPTER FOUR

DATA ANALYSIS AND INTERPRETATION

1.      Introduction

2.      Data presentation and analysis

3.      Questionnaire to external stakeholders

4.      Test of hypothesis

5.      Analysis of secondary data                                                                              

CHAPTER FIVE    

SUMMARY, CONCLUSION RECOMMENDATION                                                   35

1.      Summary of finding

2.      Recommendation

3.      Conclusion

References

Appendix    

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study     

Corporate Social Responsibility (CSR) as a concept entails the practice whereby corporate entities voluntarily integrate both social and environment upliftment in their business philosophy and operations. A business enterprise is primarily established to create value by producing goods and services which society demands. The notion of Corporate Society Responsibility (CSR) is one of ethical and moral issues surrounding corporate decision making and behaviour, thus weather a company should undertake certain activities or refrain from doing so because they are beneficial or harmful to society is a central question. Social issues deserve moral consideration of their own and should lead managers to consider the social impacts of corporate activities in decision making regardless of any stakeholders’ pressures. However, some argument that the contribution of concepts such as Corporate Society Responsibility (CSR) is just a reminder that the search for profit should be constrained by social considerations (Manuel and Lúcia, 2007) and increasingly Corporate Society Responsibility (CSR)  is analysed as a source of competitive advantage and not as an end in itself (Branco and Rodrigues, 2006).