MARKETING OF BANKING SERVICES IN NIGERIA
The banking sector in Nigeria is in a state of rapid change. The
nature and rate of change is a function of local market competitive
circumstance as well as willingness to change traditional behavior
management of bank in Nigeria being tested by deregulation interest
competition, New technology and the introduction of new products .
This project work is aimed at investigation the various ways bank
(Commercial banks ) market their New production which are ion form of
service using united bank of African Plc (UBA) as a case study and
identifying the problems and prospect of marketing of banking services
which will enable us to identify than short coming and then to the
problem ranging from lack of modern marketing and techniques to
inadequate inefficient staff usually encountered while carrying out
their legitimate dynamic function of bank marking in the economy . this
study is percentile as five chapters viz.
Chapter one of this project contain the introduction of the research
topic and other sub-items like the background purpose, statement of the
problem, scope and commutation of the study and so on
Chapter two has to do with the literature review where the origin of
banking was walked into and other like history of united bank for Africa
Here, the concept of making and its impact in banking industry
publics and suggested solution for marketing in banking service etc.
Chapter three focus on the methodology sources of data
population sample the condvadidity of the data and method of data
Chapter five contain . the summary of finding antiunion and recommendation
TABLE OF CONTENCTS
1.1 Overview of study
1.2 Statement of the study
1.3 Significance of the study
1.4 Purpose off the study
1.5 Research question
1.6 Hypothesis of the study
1.7 Scope and limitation of the study
1.8 Limitation of the study
1.9 Definition of terms
2.0 LITERTURE REVIEW
2.1 Origin of banking
2.2 History of bank service
2.3 Characteristic of bank service
2.4 The concepts of marketing and its immpact on banking industry
2.5 The objective of marketing in banking
2.6 Need for marketing in banks
2.7 Banks marketing activities
2.8 How best to marketing bank services
2.9 Problem and suggested solution for marketing in bank services
2.10 New financial services of united bank for Afgrica polc UBA and their marketing strategies
2.11 Why the study is a novel
3.1 Sources of data
3.2 Population and sample
3.3 Data collection instrument and produre
3.4 Limitation of validity of data
3.5 Method of data analysis
4.1 Data presentation and analysis
4.2 Testing of hypothesis
5.0 Summary of finding conclusion and recommendation
5.1 Summary of finds
Appendix I questionnaire
This work is dedicated to the entire family of Mr. ESEZBOR Okheueleigbe for their love and support.
And to God almighty.
I wish to hereby acknowledge the invaluable support and
assistance accorded me by brethren’s, mentors, colleagues and friends
whose name are too numerous to mention there in.
First, to my project supervisor Sir Dave Osuagwu of his unmeasurable
scholarly quide and courage in the course of this piece off work.
To my beloved parents and qudian Mr. And Mrs ESEZOBOR, Moses Ezezobor
and Mrs Fidecia who took the pains to see me through my polytechnic
Education fimncing and providing for all my basic needs while the
To my classmate, for their co-operative and warmth partnership, while
we student together (iron sharpen iron) Monday Agholor, Findlay called
Ibori (AKA) done of Agbor, Gaius, Ojie, Chidi Ebere, Daddy Alex, Chidi
Nwanbunor, Lynda, Juliana, Ngozika Okolo, Tony, Chinedu Henry, Lady .J.
and many more.
To my sister and brother, Moses, Fidelia grace, very, Emmanuel, mark,
Christina Bishop, Sherphered Lewis, Isaack, for their warmth, moral and
brotherly concern throughout my stay in the polytechnic I remain
indebted to them.
To my spiritual father, Ap Akinlami Martins and his beloved wife
mummy Omontola and Every member of the remedial Christian Church success
centre Oqidaa Area II Benin –City Edo state.
This long list of acknowledgement will not be complete without
meaning the unflinching support, love and courage accorded me by my
sister Feselia and Mr Moses Ezezobor. She is a beloved sister in who I
am well please, and the later is a brother indeed. I m highly indebted
Above all, I acknowledge with reference the love protection
quittance and divine providence of the almighty God in whom we live,
move and have our being.
May the almighty God reward Mightily all the persons whose names I
mentioned above and other I could not remember. May God Bless you all.
In Nigeria, successive government, both military and civilian has
continuously demonstrated their interest and commitment in the financial
sector by encouraging banks (commercial merchant and development) to
expand their services and facilities not only in the urban areas, but
also to the rural environment. This explains the rigorous with
which the rural banking and community banking schemes are being
pursued. But the most spectacular era of banking in Nigeria set in by
1986 when the structural instrument programme (SAP) was introduced and
since then banking has never been the same.
Government become untimely involved in commercial banking
in other to ensure maximum benefit of the economy. Modern Technology and
modern information system has revolutimalized the way banking
business is done. Customer satisfaction has become the bench- mark for
performance and banking has become increasingly international and
sophisticated. (Dr S. Usmen 19998) banks in Nigeria are incorporating
marketing in their provision of banks services. Marketing in New idea,
but t is challenging about it is the application of its principles in
the rendering of bank services.
Generally marketing is the set of individual or corporate activities
designed to direct the flow of need satisfying goods and services to
target buy7ers this is done through the exchange process. Marketing
starts when one social unit. These effort are made with the intent to
obtain transaction between competent social unit
The recent emphasis on the principle and the application marketing to
banking has rather been forced on individual by increase competition
and other environmental changes whose result so far has been sluggish
due to perhaps cultural responses to charges and the fact that marking
as we know to day has been developed from the approaches meanest for
Based on these development this project work is aimed at finding out
the extent and quality of the service of Nigeria banks specifically
commercial bank with particular reference to united bank for Africa Plc
(UBA) and also to identify the problems and Perspex of marketing of bank
services which will enable us to identity their short coming and them
be in a position to offer objective solution to the problem techniques
to indaquatecy/efficient staff usually encountered while carrying out
their legitimate dynamic function of bank