We are all surrounded by a vast amount of advertising. Nearly
everybody, therefore, has some thoughts on the subject. The tendency is
to judge advertising as good or bad, to single out advertisements that
one likes or dislikes, to wonder if advertising is worth the large
sums of money spent on it, to question the contribution advertising
makes to social welfare, and so on. Advertising research also aims to
answer these questions in academic ways mainly within the fields of
In business, a successful marketing campaign can lead to
increased sales, better name recognition and a wider customer base.
Great marketing helps your company establish a strong, memorable brand
identity in the minds of customers. By using tools to measure the
effectiveness of each Advertising effort, you can determine which to
keep and which to discontinue. In doing so, you can more effectively
utilize your time and money to develop a powerful marketing campaign.
The ultimate goal of most business concern is to make profit. It
is the measure of success for the businessman and the reward for taking
a chance. It is widely known that Advertisement is one of the
ingredients used to achieve the stated objective of any business for
most corporate organization the means of achieving this goal is found
in integrated marketing policy back up by effective marketing
management, the Advertising enables the organization not only to
achieve lasting profit while satisfying the needs of the customers but
also to achieve lasting success of the competition in wining lasting
The concept seeks to reconcile two apparently conflicting
motives. Its balance the organization need for benefit in such a way
that the organization makes enough profit, and the need of business to
retain customers through constant patronage.
Advertisement itself be the ingredient widely used to inform and
persuades the customers to patronize the company’s products. Its
involves publicity and Advertising strategy to create the Advertising
- STATEMENT OF THE STUDY
Most of the GSM Operators in Nigeria do not know the
usefulness of the sales promotion and hence plan to overlook the
influence it has on the patronage of the company’s product.
Among some of the problems of promotion on sales of
company product or the form are, it has been alleged that the cost of
sales promotion increase price of the product. It is believed that a
large part of the annual expenditure on sales promotion represents a
wasteful application of resources, and also the question that pays for
promotion manufactures or find consumers? This has to be determined
before the profit can be ascertained it is therefore and investment.
Hence this aims on the effectiveness of advertising tolles for
successful marketing with close reference to MTN products.
- RESEARCH QUESTION
In the course of this study, the research will
evaluate each advertising strategy used and which department is to
carryout the promotion.
The main objectives of such exercise briefly are:-
- What are advertising tools used in the company?
- To what extent is the effective of these tools in marketing of the company products?
- What are the objectives of using these tools by the company?
- To what extent does the effectiveness of advertising affect the overall performance of the company?
- OBJECTIVES OF THE STUDY
The study when successfully completed will assist the management of
MTN Nigeria to achieve the following:-
- This study is aimed
at highlighting and finding out certain facts as regards the effect of
promotion on patronage of products of MTN Nigeria.
- This study will further look into the problems facing Advertisement of product in the breweries sector.
- The research will also benefit individual company
that provide one kind of product or the other and helps them to know
the best way of promoting and techniques to use in such advertising
- SIGNIFICANCE OF THE STUDY
The particular topic is order to examine the usefulness
of sales Advertisement on sales to avoid misconception. Its also aims
at highlighting the principal benefit of sales Advertisement to the
organization in particular and the society at large.
Also the study will help us understand the influence
of Advertisement of sales on the company product volume. The research
findings will assist the company to know its sales and profitability
volume before embarking on advertising activities. This research will
enable us to know the department that should be responsible for the
sales Advertisement activities.
Finally, this research work is to enable the company to
accord more attention, recognition to sake Advertisement as a weapon
used in attaining organizational objectives. The findings of this study
will help all manufacturing companies, corporate bodies, marketing
students, managers and researchers in their various endeavours.
- SCOPE AND LIMITATION OF THE STUDY
The scope of this research work cover the various
advertising options used by MTN Nigeria. . Its Information,
Implementation and its effectiveness towards the achievement of the
organizational goals and objectives.
The limitation faced by this research is insufficient of time and other factors such as the following:-
- Academic Constraints
- Financial and Inadequate resources.
This study could have being extended to all parts of
Nigeria Breweries, but due to the aforementioned problems, the research
is on MTN Nigeria only.
- DEFINITION OF TERMS
SALES ADVERTISEMENT:- This is an indirect advertising program or advertising research, which is intended to stimulate quick sales action.
ADVERTISING:- This is a band of physical services, a symbolic characteristics designed to produced consumer want and satisfaction.
OBSERVATION:- This is the direct watching of event or action of a particular object which being study.
CONSUMER:- This is the person who boys goods or used services.
LAYOUT:- This is a way which advertisement purpose are arranged according to plan.
AGENTS:- These are pointed by the manufacturers and to represent the manufacturers net themselves.
This is a non-personal message, which is transmitted in
the media to a large number of intended evidence.