APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
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APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
PROJECT TOPICS AND MATERIALS ON APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
ABSTRACT
This project work reviews the concepts, measures, and strategies of two
step flow of communication which is aimed at examining the impact of
opinion-leaders in information dissemination in Nigeria with focus on
Owo Township which was the case study. Opinion leaders’ campaigns can
be used to catalyze wider political engagement on the issue and to
promote sustainable people choices and behaviors. From past research,
six relevant categories of self-designated opinion-leaders were
outlined, detailing issues related to identification, recruitment,
training, message development, and coordination. This study combines
the recruitment of community opinion-leaders with traditional media
strategies. In evaluating community opinion-leader campaigns, it was
concluded that there are likely to be significant trade-offs in
comparison to face-to-face initiatives. The challenge for both scholars
and practitioners is to understand under what conditions are
opinion-leaders effective and in which ways can online interactions
strengthen or build on real-world connections with peoples in the
community.
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This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination. .. mass communication/comm. arts project topics
APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION