1.1 Background of the Study
Communication is the art of expressing
ideas, feelings, knowledge and skills, especially through various media
or channels of transmission to the audience whose feedback enables the
sender gain knowledge of the receiver’s opinion, and vice-versa for
continuous flow of information. It is a process of information exchange
within, between, or amongst individuals, groups, associations,
organizations and Nations.
By and large, the process
usually follows the source message Channels Receiver
Effect model known as the SMCRE. However, professor Harold Lasswell
had reduced this process into a five question model that he categorized
as follows: Who?; Says What?; In which Chanel?; To Whom?; With what
effect?;. The SMCRE model and the Lasswell typology are the same in
structure, Des Wilson (2005:p 62-63).
On the other hand, an
organization is a social entity such as an institution or an association
that has a collective goal and is linked to an external environment,
Communication can be referred to as the process and means through which
information is shared within the internal and the external environments
of an organization.
The activities of a social
institution are always diverse and also requires correlation and much
communication, following patterned routes and forms, McQuail (2005).
A good communication network
is the elixir to the achievement of goals set out by an organization is
it large or small.
From the above assertion, it
should be realized that an important factor for the effective and
efficient management of an institution is embedded in the strength of
its communication system both in its internal and external environment.
This research work is
carried out to examine the role of organizational communication in
tertiary institutions of learning, using the University of Benin as a
1.2 Statement of Research Problem
of organizing and managing tertiary institutions in Nigeria has posed
serious challenges and problem for the administrators, be it private or
Government owned tertiary institution.
Poor communication system
seems to have created a series of internal and external
misunderstandings which pave way for crisis and contradictions between
the various groups and hierarchy that constitute the tertiary
institutions which has created a severe dent in the educational system
in the Nigerian State.
This is a glaring problem in
the educational system in Nigeria, resulting mostly from their
perceived inefficient, ineffective, inappropriate and inadequate
communication network in the tertiary institutions.
Moreover, this has posed a
lot of concern to a vast majority of people. The frequent strike actions
and protests that have become the order of the day could be attributed
to the poor use of communication for the resolution of conflict in
institutions. Thus the peaceful and successful management of tertiary
institutions for the standardized impartation of knowledge for academic
powers and excellence on students, who are the future leaders, appear
network in Nigeria has been labeled the major reason for the fall in the
academic standard of education in the Country. It is not certain what
constitute the barrier to poor organizational communication culture in
higher institutions and what systematic procedures that can be adopted
It is against this backdrop
that the researcher decided to examine the role of organizational
communication in tertiary institutions of learning in Nigeria, using the
University of Benin as a case study.
1.3 Objectives of the Study
- The study is specifically concerned with examining the role of
organizational communication in tertiary institutions of learning in
Nigeria, using the University of Benin as a case study.
- To identify and evaluate the barriers to effective communication in
the organizational communication system in tertiary institutions.
- To evaluate systematic procedures of achieving a balanced
organizational communication system in tertiary institutions of
- To do an appraisal and analysis of organizational communication in
tertiary institutions in Nigeria in recent times as regards to the role
of the Nigerian Students.
1.4 Research Questions
- What role does organizational communication play in tertiary
institutions of learning in Nigeria, especially in the University of
- What are the basic problems associated with effective organizational communication system in tertiary institutions?
- What are the procedures for an effective communication system in enhancing proper management?
- Have the Nigerian citizenry been able to adjust to the present
educational system in the Country, as regards the organizational
communication in the institutions of higher learning?
1.5 Research Hypotheses
Ho1. Inadequate network of communication enhances poor job performance, control, and misinterpretations.
Ho2. A strong communication network promotes successful management of tertiary institutions
1.6 Significance of the Study
This research work tends to
provide a possible solution to the problem bordering the organizational
communication system in tertiary institutions of learning in Nigeria. It
is intended that the research, the suggestions and recommendations
given will go a long way to possibly solve the problem of poor and
inadequate communication system in Nigerian institutions, therefore
improving the standard for academic excellence.
1.7 Scope of Study
researcher limited the study to the University of Benin by examining the
role of organizational communication in tertiary institutions of
learning in the University for effectiveness and academic improvement,
hence the population would include the academic and non-Academic staff
as well as students of the institution.
1.8 Definition of Terms
Communication is a process of sharing
information messages, ideas and thoughts between or among individuals,
groups, associations, organizations and Nations.
organization is a social entity formed by a group of people who come
together to set up a business, club, an institution or an association
with the sole intention of achieving a collective goal or aim.
This is the
process through which information is communicated to the internal and
external environment of an organization for the purpose of enlightenment
for the achievement of the set goals of such entity.
the individuals and groups within the organization that have direct
bearing for the survival of an organization, that is, they are directly
or indirectly involved with the daily activities of the organization for
its growth and survival.
the individuals or groups outside the organization, including the host
communities of an organization, whose activities whether directly or
indirectly affects the activities of the organization whether positively
This is an institution of
learning beyond the level of secondary education. This could include the
Colleges, Universities, Polytechnics, Monotechnics and other higher