IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)


IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)

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IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)

Abstract

Packaging can be described as a coordinated system of preparing goods for transport, warehousing information and sell. It is fully integrated into government business, institutional, industry, and personal use, it significantly impacts on the sales turnover of an organisation.

 

This research project is thus a search for the impact of packaging on organisational sales turnover.

 

Chapter one of the study lays an introduction for subsequent chapters. Following the background of the study, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted.

 

In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on the impact of packaging on organisational sales turnover.

 

Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.

 

Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.

 

Finally, chapter five was divided into summary of findings, recommendation and conclusion.

 

 

 

 

TABLE OF CONTENTS

Title Page -        -        -        -        -        -        -        -        -        i

Approval Page   -        -        -        -        -        -        -        -        ii

Declaration        -        -        -        -        -        -        -        -        iii

Dedication          -        -        -        -        -        -        -        -        -        iv

Acknowledgement      -        -        -        -        -        -        -        v

Abstract    -        -        -        -        -        -        -        -        -        vi

Table of Contents       -        -        -        -        -        -        -        vii

 

CHAPTER ONE – INTRODUCTION

1.1    Background of the Study    -        -        -        -        -        1

1.2    Statement of General Problem   -        -        -        -        5

1.3    Objective of the Study         -        -        -        -        -        -        6

1.4    Research Questions   -        -        -        -        -        -        6

1.5    Significance of the Study    -        -        -        -        -        7

1.6    Scope of the Study      -        -        -        -        -        -        8

1.7    Definition of Terms    -        -        -        -        -        -        8

 

CHAPTER TWO – REVIEW OF RELATED LITERATURE

2.1    Introduction       -        -        -        -        -        -        -        10

2.2    Conceptual Review    -        -        -        -        -        -        11

2.3    The Strategic Importance of Packaging        -        -        14

2.4    Criticism of Packaging        -        -        -        -        -        16

CHAPTER THREE – RESEARCH METHODOLOGY

3.1    Introduction       -        -        -        -        -        -        -        32

3.2    Research Design         -        -        -        -        -        -        32

3.3    Area of the Study       -        -        -        -        -        -        32

3.4    Population of Study   -        -        -        -        -        -        33

3.5    Sample size and Sampling Techniques        -        -        -        33

3.6    Instrument for Data Collection   -        -        -        -        33

3.7    Validity of the Instrument -        -        -        -        -        33

3.8    Reliability of the Instrument       -        -        -        -        34

3.9    Method of Data Collection  -        -        -        -        -        34

3.10  Method of Data Analysis    -        -        -        -        -        34

CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.0    Introduction       -        -        -        -        -        -        -        36

4.1    Data Presentation and Analysis -        -        -        -        36

4.2    Characteristics of the Respondents     -        -        -        36

4.3    Data Analysis    -        -        -        -        -        -        -        39

4.4    Testing Hypothesis    -        -        -        -        -        -        46

4.5    Summary of Findings          -        -        -        -        -        -        51

4.6    Discussion of Findings        -        -        -        -        -        52

CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION

5.0    Introduction       -        -        -        -        -        -        -        54

5.1    Summary  -        -        -        -        -        -        -        -        54

5.2    Conclusion         -        -        -        -        -        -        -        -        57

5.3    Recommendations      -        -        -        -        -        -        58

          References -       -        -        -        -        -        -        -        61

Appendix  -        -        -        -        -        -        -        -        62

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price) (Soroka, 2002). Diana, (2005) believe that most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. Without attractive packaging, nobody will buy it in order to try it. The first step to enter the market is crushed if the packaging is ugly (Soroka, 2002). The basic function of packaging is to “preserve product integrity” by protecting the actual food product against potential damage from “climatic, bacteriological and transit hazards” (Stewart, 1995).

However, the first to define packs as the “silent salesman” was Pilditch in 1957, who argued that the pack must come alive at the point of purchase, in order to represent the salesman (Vazquez et al., 2003). About 30 years later, Lewis (1991) expanded further on Pilditch’s views, stating that “good packaging is far more than a salesman; it is a flag of recognition and a symbol of values”. Given that only a small minority of brands are strong enough to justify the investment that national advertising requires, for the rest, packaging represents one of the most important vehicles for communicating the brand message directly to the target consumer (Nancarrow et al., 1998). As the retail environment becomes saturated with competitors varying for consumers’ attention, packaging has to work harder than ever if the product is to be noticed through the congestion of competitive products (Milton, 1991). Alongside this challenge, retailers are faced with the realization that consumers not only differ in how they perceive brands but also in how they relate to these brands (Fournier, 1998; Muniz and O’Guinn, 2001).

Olayinka and Aminu (2006) see packaging as all activities of designing and producing the container or wrapper for a product. Kottler (2003) defines packaging as all materials products used for the containment, protection, hard delivery and presentation of goods. Packaging is the protecting products for distribution, storage, sale and use, packaging also refers to the process of design evaluation and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing information and sell. It is fully integrated into government business, institutional, industry, and personal use (Diana, 2005)

Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistanceto deter tampering and also can have tamper-evident(Severin, 2007) features to help indicate tampering. Packages can be engineered to help reduce the risks of package pilferage: Some package constructions are more resistant to pilferage and some have pilfered indicating seals. Packages may include authenticationseals and use security printingto help indicate that the package and contents are not counterfeit. Packages also can include anti-theft devices, such as dye-packs, tags, or electronic article surveillance(Zabaniotou, 2004) tags that can be activated or detected by devices at exit points and require specialized tools to deactivate. Using packaging in this way is a means of loss prevention. It on this premises that this research wishes to examine the impact of product packaging on organizational sales turnover with special reference to PZ Nigeria Plc.

IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)

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Packaging can be described as a coordinated system of preparing goods for transport, warehousing information and sell. It is fully integrated into government business, institutional, industry, and personal use, it significantly impacts on the sales turnover of an organisation... marketing project topics

IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)

Project Information

  • CATEGORY : MARKETING
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 42 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

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