THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE

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THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE

TABLE OF CONTENTS
Title page -        -        -        -        -        -        -        -        -        -       
Declaration        -        -        -        -        -        -        -        -        -      
Approval page   -        -        -        -        -        -        -        -        -       
Dedication          -        -        -        -        -        -        -        -        -       
Acknowledgement      -        -        -        -        -        -        -        -       
Abstract    -        -        -        -        -        -        -        -        -        -       
Table of Contents       -        -        -        -        -        -        -        -       
CHAPTER ONE

    1. Background of the Study    -        -        -        -        -       
    2. Statement of General Problem   -        -        -        -        -
    3. Aims and Objectives  -        -        -        -        -        -      
    4. Significance of the Study    -        -        -        -        -       
    5. Research Questions   -        -        -        -        -        -     
    6. Scope of the Study      -        -        -        -        -        -    
    7. Limitation of the Study       -        -        -        -        -       

CHAPTER TWO
LITERATURE REVIEW
2.0    Introduction       -        -        -        -        -        -        -        -       
2.1    Definition of Advertising    -        -        -        -        -        -       
2.2    Advertising Media      -        -        -        -        -        -        -       
2.3    Types of Advertising  -        -        -        -        -        -        -       
2.4    Classes of Advertising         -        -        -        -        -        -        -
2.5    Advertising as a major factors infusing Sales       -        -       
2.6    Roles of Advertisement       -        -        -        -        -        -       

CHAPTER THREE  
3.0    Introduction       -        -        -        -        -        -        -        -       
3.1    Research Design         -        -        -        -        -        -        -       
3.2    Area of Study     -        -        -        -        -        -        -        -         
3.3    Population of the Study      -        -        -        -        -        -       
3.4    Sample Size and Sampling Procedure -        -        -        -       
3.5    Instrument of Data Collection    -        -        -        -        -       
3.6    Validity of the Study  -        -        -        -        -        -        -       
3.7    Reliability of the Study       -        -        -        -        -        -       
3.8    Method of Data Collection  -        -        -        -        -        -       
3.9    Method of Data Analysis    -        -        -        -        -        -       
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0    Introduction       -        -        -        -        -        -        -        -       
4.1    Characteristics of Respondents   -        -        -        -        -       
4.2    Presentation and Analysis of Data      -        -        -        -       
4.3    Summary of Findings          -        -        -        -        -        -        - 
4.4    Discussions of Findings      -        -        -        -        -        -       
CHAPTER FIVE      
5.1    Summary  -        -        -        -        -        -        -        -        -       
5.2    Conclusion         -        -        -        -        -        -        -        -       
5.3    Recommendation       -        -        -        -        -        -        -       
Bibliography      -        -        -        -        -        -        -        -       
Appendix  -        -        -        -        -        -        -        -        -

THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE

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A Research proposal for the impact of advertising on consumer patronage :
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Marketing efforts do not impact performance (product sales or market share) independently of each other. Marketing mix activities need to be coordinated because they interact to determine performance. This helps managers to take advantage of the complementarities and to avoid incompatibility between marketing mix instruments given constraints by budget and the variables themselves... marketing project topics

THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE

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