IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA


IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA

Type: Project Materials | Format: Ms Word | Attribute: Documentation Only | Pages: 55 Pages | Chapters: 1-5 chapters | Price: ₦ 3,000.00

1,627 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA

Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by others”. Consumer behaviour is seen as overt behaviour by Reteratal.  It is called overt behaviour to distinguish it from mental activities such as thinking that cannot be observed directly.

Achumba (1996), view consumer behaviour as “the activities of people engaged in actual or potential use of market items whether products, services, information or ideas”.  In other words, consumer behaviour is simply those act of individual, directly involved in obtaining and using economic goods and services presently or as in the future.

American Marketing Association(AMA); (1995), define consumer behaviour as “the dynamic interaction of affect and cognition behaviour and the environment by which human beings conduct the exchange aspect of their lives”.  The term affect refers to feelings, responses, or emotional reaction whereas cognition means mental responses such as thinking, remembering or knowing.

Philip and Gray(2004), define consumer behaviour as “the buying behaviour of the final consumer – individual and households who buy goods and services for personal consumption”. Consumption is a concrete, physical and observable behaviour, such as a consumer purchasing a packet of milk.  Consumer behaviour includes mental operations which are not directly observable, such as the decision to engage in low fat dieting and to refrain from eating snacks.  Behaviour may be reasoned and deliberated upon.  It may be impulsive, such as an order at a bar.  It is habitual like buying the same brand always.  It is not only acts but motives and causes are taken into consideration when embarking on consumer research to find out whether display of products persuade consumers to buy or if consumer do care about the opinions of others.

Consumer behaviour plays a major role in marketing of goods and services.  Consumer behaviour is not restricted to only individual behaviour but also group behaviour.  Most consumers exhibit their behaviour on behalf of other but towards product or services the behaviour may likely be different. Consumer behaviour deals with scarce goods and services; and frequently include a cycle consisting of orientation, purchase, use and disposal.

2.2   Importance and Difficulty of Understand Consumer   Behaviour
According to Ugboji (2003) “the success of any marketing programme depends on the ability of the marketer to understand how consumer behave”. Therefore marketer should have quality  data on the number of people living in each of the geographical region, how many are school graduates, what is their income capacity and choice for some brands, Demographical and economic factors alone may explain why consumers always choose to buy a particular brand of product.  However, consumers are influenced by cultural factors which is our area of study or interest.  Demographic and economic factors do not satisfactorily explain some variations in personal behaviour.  These factors alone cannot account for the differences between the person who loves to look and the one who does not, or preferences for soft drinks, in blind-test where consumers cannot differentiate one brand from another.

IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA

Additional Information

  • The Project Material is available for download.
  • The Research material is delivered within 15-30 Minutes.
  • The Material is complete from Preliminary Pages to References.
  • Well Researched and Approved for supervision.
  • Click the download button below to get the complete project material.

Frequently Asked Questions

In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.

We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to info@allprojectmaterials.com with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also check out what our happy clients have to say.


Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.


We have professional writers in various disciplines. If you have a fresh topic, just click Hire a Writer or click here to fill the form and one of our writers will contact you shortly.


Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.


Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!

What Clients Say

Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.

A Research proposal for impact of cultural influences on consumer buying behavior in uyo local government area :
Reviews: A Review on impact of cultural influences on consumer buying behavior in uyo local government area , impact, cultural, influences project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
According to Ugboji (2003) “the success of any marketing programme depends on the ability of the marketer to understand how consumer behave”. Therefore marketer should have quality data on the number of people living in each of the geographical region, how many are school graduates, what is their income capacity and choice for some brands, Demographical and economic factors alone may explain why consumers always choose to buy a particular brand of product. However, consumers are influenced by cultural factors which is our area of study or interest. Demographic and economic factors do not satisfactorily explain some variations in personal behaviour. These factors alone cannot account for the differences between the person who loves to look and the one who does not, or preferences for soft drinks, in blind-test where consumers cannot differentiate one brand from another... marketing project topics

IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA

Project Information

  • CATEGORY : MARKETING
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 55 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

Share Links

Download Post
Download Post

Search for Project Topics

Project topics in Departments

Do you need a writer for your academic work?