COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY


COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY

Type: Project Materials | Format: Ms Word | Attribute: Documentation Only | Pages: 56 Pages | Chapters: 1-5 chapters | Price: ₦ 3,000.00

1,719 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
Excellent and professional research project topics and materials website. All the research tools, journals, seminars, essays, article, books, term papers, softwares and project materials for your research guide and final year projects are available here.

CHAPTER ONE

The Telecommunication industry is currently faced with the challenge to attract, develop and maintain customers in the sharp internationalized mobile telecommunication competitions. The significant issue of how to improve customer loyalty has taken a decisive dimension for mobile communication operators. Therefore, customer loyalty constitutes a fundamental factor in the telecommunication market competition because it constitutes a critical variable for survival among telecom operators. The  attraction  of  new customers requires  huge investment  of  financial resources  and  time  which may span  for a lengthy  period of time  with  associated  risk and  uncertainties. However the resultants benefit which leads to   loyal customers translate to high profits.  Therefore competitively oriented firms lay their business strategy on competition. When a firm is competitively oriented, it evaluates its strengths and weaknesses relative to its competitors with a view to appraising its performance. Such performance evaluation takes into consideration the determination of the firms pricing policy effectiveness, production efficiency, customer satisfaction, innovation, delivery times, and employee retention and market share. Therefore it is pertinent that in a competitive economic system, a firm attempts to maximize advantages over its competitors. (Jagg Xaxx (1983) What Is Competitive Orientation).With the increasing competition in the market, customer loyalty is essential for long-term business profits. Increase in the number of loyal customers translates to high profits. Consequently the concentration of   management of telecommunication firm is to improve customer loyalty to attain competitive advantage in the industry.

 

1.1  Statement of the Problem

Customer loyalty constitutes a fundamental factor in the telecommunication market competition because it constitutes a critical variable for survival among telecom operators. The  attraction  of  new customers requires  huge investment  of  financial resources  and  time  which may span  for a lengthy  period of time  with  associated  risk and  uncertainties. However the resultants benefit which leads to   loyal customers translate to high profits.  Therefore competitively oriented firms lay their business strategy on competition. When a firm is competitively oriented, it evaluates its strengths and weaknesses relative to its competitors with a view to appraising its performance. Such performance evaluation takes into consideration the determination of the firms pricing policy effectiveness, production efficiency, customer satisfaction, innovation, delivery times, and employee retention and market share. Therefore it is pertinent that in a competitive economic system, a firm attempts to maximize advantages over its competitors. (Jagg Xaxx (1983) What Is Competitive Orientation).

Therefore the problem confronting the research is to appraise the Competitive orientation and customer behavioral outcome in the telecommunications industry

1.3 Objectives of the Study

To determine the level of Competitive orientation on customer behavioral outcome in the telecommunications industry

Therefore it is pertinent that in a competitive economic system, a firm attempts to maximize advantages over its competitors.

1.4 Research Questions

What is the nature of competitive orientation?

What is the level of impact of Competitive orientation on customer behavioral outcome in the telecommunications industry?

1.5 Significance of the Study

The study shall appraise Competitive orientation and customer behavioral outcome in the telecommunications industry. Customer loyalty constitutes a fundamental factor in the telecommunication market competition because it constitutes a critical variable for survival among telecom operators. The  attraction  of  new customers requires  huge investment  of  financial resources  and  time  which may span  for a lengthy  period of time  with  associated  risk and  uncertainties. However the resultants benefit which leads to loyal customers translate to high profits. Therefore competitively oriented firms lay their business strategy on competition. When a firm is competitively oriented, it evaluates its strengths and weaknesses relative to its competitors with a view to appraising its performance. Such performance evaluation takes into consideration the determination of the firms pricing policy effectiveness, production efficiency, customer satisfaction, innovation, delivery times,  employee retention and market share.

 

 

1.6 Research Hypothesis

Ho The level of impact of Competitive orientation on customer behavioral outcome in the telecommunications industry in Nigeria is low

Hi The level of impact of Competitive orientation on customer behavioral outcome in the telecommunications industry in Nigeria is High

1.7 Scope of the Study

The study focuses on the appraisal of Competitive orientation and customer behavioral outcome in the telecommunications industry in Nigeria

1.8 Limitations of the Study

The research was confronted by some constraint including logistic and geographical factor

1.9 Definition of Terms

Dissatisfied customer—A Customer who is Looking for someone else to provide product or service.

 Satisfied customer---This is a customer who is Open to the next better opportunity.


 Loyal customer—This are those set of customers who Returns despite offers by the competition.

Competitive Orientation

Competitively oriented firms lay their business strategy on competition. When a firm is competitively oriented, it evaluates its strengths and weaknesses relative to its competitors with a view to appraising its performance. Such performance evaluation takes into consideration the determination of the firms pricing policy effectiveness, production efficiency, customer satisfaction, innovation, delivery times, and employee retention and market share.

COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY

Additional Information

  • The Project Material is available for download.
  • The Research material is delivered within 15-30 Minutes.
  • The Material is complete from Preliminary Pages to References.
  • Well Researched and Approved for supervision.
  • Click the download button below to get the complete project material.

Frequently Asked Questions

In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.

We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to info@allprojectmaterials.com with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also check out what our happy clients have to say.


Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.


We have professional writers in various disciplines. If you have a fresh topic, just click Hire a Writer or click here to fill the form and one of our writers will contact you shortly.


Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.


Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!

What Clients Say

Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.

Project Information

  • CATEGORY : MARKETING
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 56 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

Share Links

Download Post
Download Post

Search for Project Topics

Project topics in Departments

Do you need a writer for your academic work?

Reviews:
A Review on competitive orientation and customer behavioral outcome in the telecommunications industry , competitive, orientation, customer project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The study shall appraise Competitive orientation and customer behavioral outcome in the telecommunications industry. Customer loyalty constitutes a fundamental factor in the telecommunication market competition because it constitutes a critical variable for survival among telecom operators. The attraction of new customers requires huge investment of financial resources and time which may span for a lengthy period of time with associated risk and uncertainties. However the resultants benefit which leads to loyal customers translate to high profits. Therefore competitively oriented firms lay their business strategy on competition. When a firm is competitively oriented, it evaluates its strengths and weaknesses relative to its competitors with a view to appraising its performance. Such performance evaluation takes into consideration the determination of the firms pricing policy effectiveness, production efficiency, customer satisfaction, innovation, delivery times, employee retention and market share... marketing project topics

COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY