1.1 Background to the Study
For the singular fact that much of the
efforts that determine the successes or failures of any establishment
depends less on the management and policies and more on the employees
who execute and implement these policies, the importance of employees’
enthusiasm and work attitude cannot be overemphasized.
The management of employees and the
maintenance of their working spirit goes beyond the payment of salaries
and the assignment of duties. The establishments rely on the employees
for the attainment of whatever goal or target they have set for
themselves which means that the maintaining of high performance and the
spirit to meet the targets is also part of what is to be looked after by
the employers; creating a conducive working environment and the
incentive to go the extra mile beyond one’s job description.
So that a great amount of managerial
effort and resources go into the maintaining both the morale and
attitude to work of employees in order to make sure that they go the
extra mile more than their job description. Each establishment evinces
different methods of achieving this aim depending on their aims and
1.2 Statement of the Problem
Between creating an enabling environment
for the employees and handing out incentives to them is the list of
measures needed to boost the spirits of the employees. Without this
extra nudge, the situation is usually one of apathy and the lack of the
will to put extra effort past the agreed ones that are in their job
description. However, often employers find that it is the extra efforts
on the parts of the employees that make all the difference. So employers
device systems known as reward systems which “addresses these four
areas: compensation, benefits, recognition and appreciation”
However, not only for appreciation and
recognition, the ones who do not make it to this system are equally
compensated in order to help boost their morale in the job. The research
problem at the heart of this study is to identify and discuss the
numerous strategies employed by organisations for the purpose of
boosting their employee morale with Cadbury Nigerian PLC Lagos branch as
a case study.
1.3 Research Questions
1.3.1 what are the usual strategies employed by organisations for boosting their employees’ moral and attitude to work.
1.3.2 Which ones are peculiar to Cadbury Nigeria PLC especially Lagos branch.
1.3.3 How far have they gone into significantly boosting the morale of the Cadbury Nigeria PLC employees in Lagos.
1.4 Objectives of the Study
This research work aims at studying the
different strategies employed by organisations in boosting their
employees’ moral and attitude towards their work by looking at that of
Cadbury Nigeria PLC Lagos. The research work will identify the different
strategies employed and how they are applied in the company with their
target employee spirits in mind.
It also describes the processes of
application of these strategies and how they are fitted for the best
outcomes. Sometimes a reward system or employee management system can
end up making the employees lazy and complacent thereby defeating the
aim of its establishment in the first place. It also measures,
statistically, how much these strategies have gone into improving the
employee performance of the company from the time of their adoption.
1.5 Significance of the Study
The significance of this work goes
beyond its immediate objective of studying and enumerating the different
strategies employed by organisations like Cadbury Nigeria PLC in
boosting their employees's morale . It sheds light on the human
resources myths that have grown moribund and proffers feasible and
viable methods of incentives. This work is also important in terms of
understanding the minds of the average corporate and public employees
and show the factors that affect them the most.
1.6 Research Hypothesis
The assumption upon which this research
work is built is one which recognizes the need for the boosting of
employee morale for the benefit of the establishment.
1.7 Scope of the Study
The focus of this research work is on
the strategies employed by Cadbury Nigeria PLC Lagos in order to boost
the morale and work attitude of its employees. The strategies involved
and discussed in this work border on the ones that aim at recognizing
and awarding employee excellence and sustain their interest in the work
namely annual leave, car loans, medical insurance, etc.
1.8 Limitations of the Study
Time and space have so far, in the
course of this research work conspired to exacerbate and increase the
research effort that was put into this work. The time frame allocated to
a research of this kind proved insufficient in the face of the work
load and literature to be reviewed for this study.
1.9 Definition of Terms
Entrepreneur Media Inc..“ Growth
Strategies: the Best Ways to Reward Employees”. Entrepreneur Media Inc.
2017. Web. 9 August, 2017. https://www.entrepreneur.com/article/75340