HE EFFECT OF SOCIAL NETWORKING SITES (TWITTER) ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS IN NIGERIA ( A CASE STUDY OF NOBLES INTERNATION SCHOOL)
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HE EFFECT OF SOCIAL NETWORKING SITES (TWITTER) ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS IN NIGERIA ( A CASE STUDY OF NOBLES INTERNATION SCHOOL)
HE EFFECT OF SOCIAL NETWORKING SITES (TWITTER) ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS IN NIGERIA ( A CASE STUDY OF NOBLES INTERNATION SCHOOL)
BACKGROUND TO THE STUDY
The internet is a global system of interconnected computers that
uses the standard internet protocol suite (TCPT/IP) to serve billions
of users worldwide (Wikipedia, 2011). Castells, (1996) it is a network
of millions of private, public, academic, business, and government
computer networks linked by a broad array of electronic and optical
networking technologies.
Castells, (2001) defines the internet as a worldwide
interconnection of computers and computer networks that facilitates the
sharing of exchange of information among users.
Wikipedia, (2011) explains that the internet carries a vast range
of information resources and services to support traditional
communication media including telephone, cinema and redefined by the
internet, giving birth to new services such as voice over internet
protocol (VOIP).
According to the Wikipedia, (2011) newspapers, books and other
print media are adapting to website technology or are reshaped into
blogging and web feeds. The internet has enabled or accelerated new
forms of human interactions through instant messaging, internet for a ,
and social networking oppapers. Com/essays/2003.
According to cheong and Morrison, (2008), the internet is allowing
greater flexibility in working hours and locations, especially with
the speed connections, especially with the speed connections and web
applications. Also, the internet can now be accessed almost anywhere by
numerous means especially through mobile internet devices, mobile
phones, data cards, handheld game consoles and cellular routers which
allow users to connect to the internet from anywhere there is a network
supporting that device’s technology (Goldsborough, 2009).
Castells, (2001), asserts that within the limitations imposed by
small screens and other limited facilities of such pocket-sized
devices, services of the internet, including email and web, may be
available. Services offered and wireless data transmission charges may
be significantly higher than other access methods.
The internet is fast becoming the dominant means of communications
and commerce in the 21st century, its play the main role in changing
communication throughout the world and also impacting on global
economic system.
According to McLuhan, (1964) globalization has forever changed the
world in which we live to a world that has become increasingly
interconnected. McLuhan, [1964] also asserts that the internet is
perhaps the most prominent tool that has facilitated the
interconnectedness. Internet network has shortened the communication
distance by dimension of time and places together, giving birth to form
of social networks.
A study (Goldsborough, 2008) indicates an increasing stage in
social network usage. This increase is considered as another important
change of the world’s information history. Students were mainly
considered the first group users of social networks, and most white-
collar professionals now also use them (Kim, 2008).
The Wikipedia (2011) narrates that the internet has enabled
entirely new forms of social interaction, activities, and
communication, thanks to its basic features such as wide spread us
ability and access.
There are many social networking sites, such as face book,
twitter, MySpace, HI5, Nimbus, 2go, Blackberry chart (Bbchart), xanga,
yahoo and Bebo has created new ways to socialize and interact.
According to Rehmeyer, (2007) However, the internet has achieved
new relevance as a political tool, leading to internet censorship by
some states. This is however rare, the presidential campaign of Howard
dean in 2004 in the United States was notable for its success in
soliciting donation via the internet.(Rehmeyer, 2007)
Social networking websites have expanded rapidly over the last few
years and have created new and varied channels of communication via
internet, whether through personal computer or mobile phones. Many
people are now members of social networking websites.
Cooke and Buckley, (2008) predict that the internet would be the
marketing tactics of the future. Also, Cheong and Morrison, (2008)
explain that with technology advances and the growth of digital media
usage advertisers are seeking new ways to reach consumers. Advertisers
spend over N304, 000,000,000,000 billion on social media advertising
(marketer, 2009). Predictions indicates that advertisers may be
spending almost #532,8064 12291382 trillion ($3.5b).
According to Wikipedia, (2011) the social network site is a social
structure made up of individuals (or organizations) which are
connected by one or more specific types of interdependency, such as
friendship, kinship, common interest financial exchange or
relationships of beliefs, knowledge or prestige.
However, according to Simmels, (2001) people have used the idea of
“social network” loosely for over a century to connote complex sets of
relationships between members of social systems at all scales, from
interpersonal to international. The type of social network helps
determine a network’s usefulness to its individuals.
Twitter which is the subject matter of this study is one of the
fastest growing social networks in terms of users in the world.
According to shields and Maggie,(2011) Twitter is an online social
networking service that enables its users to send and read text- based
posts of up to 140 characters known as “tweets”. Twitter was created
in 2006 by Jack Dorsey and launched in July of that year (Twitter
search team, 2011).
Also, the Wikipedia (2011) narrates that twitter rapidly gained
worldwide popularity, with 200million users as 2011, generating over
200million tweets and handling over 1.6billion search quarries per day.
Twitter inc; the company that operates the service and associated
website, is based in san Francisco, California, with additional servers
and offices in san Antonio, Texas, Boston, and New York
(Twitter.com(2010).
According to Twitter blog (2010) the tripping point for Twitter’s
popularity was the 2007 south by south west festival in San Francisco,
during the event, Twitter usage increased from 20,000 tweets per day to
60,000.
According to compete.com (2010) the company experienced rapid
growth with 400,000 tweets posted per quarter in 2007. This grew to 100
million tweet posted per quarter in 2008. Johnson (2009) in February
2010, Twitter users were sending 50 million tweets per day. By March
2010, the company recorded 750 tweets sent each second.
However, Johnson (2009) described the basic mechanics of twitter
as “remarkably simple”. He further added, as a social network, twitter
revolves around its users.
A recent study by Evan[2010] shows that thirteen percent[13%]of
Americans on the web used twitter, making it one of the most popular
social networking service in the united states.
In many ways this social network site (twitter) continually
provides social network for people at all ages. Twitter as a social
network plays a role in communication throughout the world in the sense
providing online services to share information with others and connect
with them by creating a profile that may include a personal web page
and a blog. It has been argued by Rosen (2010) that twitter affects
behavior by causing psychological disorder via addiction to the access
of the social network. Also twitter affects behavior because the
network is open to all.
HE EFFECT OF SOCIAL NETWORKING SITES (TWITTER) ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS IN NIGERIA ( A CASE STUDY OF NOBLES INTERNATION SCHOOL)
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The internet is a global system of interconnected computers that uses the standard internet protocol suite (TCPT/IP) to serve billions of users worldwide (Wikipedia, 2011). Castells, (1996) it is a network of millions of private, public, academic, business, and government computer networks linked by a broad array of electronic and optical networking technologies... education project topics
HE EFFECT OF SOCIAL NETWORKING SITES (TWITTER) ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS IN NIGERIA ( A CASE STUDY OF NOBLES INTERNATION SCHOOL)