Type: Project Materials | Format: Ms Word | Attribute: Documentation Only | Pages: 65 Pages | Chapters: 1-5 chapters | Price: ₦ 3,000.00

1,438 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
Excellent and professional research project topics and materials website. All the research tools, journals, seminars, essays, article, books, term papers, softwares and project materials for your research guide and final year projects are available here.




1.1 Background to the Study

Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition.

In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons. Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms. There is low employment of natural resources and underutilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange. This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 1973:Kalegha et al 1983,p.5). However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the  hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.


1.2 Statement of the Problem

Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 1973,pp.46-62; Kolegha et al,p.7 1983). This study was embarked upon to review the acceptability software that came out from the Nigerian market.

This study will further seek to:

-Ascertain the consuming habits of many Nigerians towards locally manufactured software.

 -Evaluate the major variations that exists between past and current research works on the behavior of consumers towards made-in-Nigerian products.

 - Ascertain what motivates Nigerian consumers towards the patronage of home  produced softwares.



1.3 Objectives of the Study

The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:


1.   To examine the overall attitude of Nigerians towards made in Nigeria Softwares.

2.  To find out significant differences between the current and past studies on attitude of Nigerians towards made in Nigeria computer products.

3.  To critically examine the challenges of marketing made in Nigeria softwares.

4.  To appraise factors that motivate users to prefer foreign computer softwares to Nigerian made softwares.

5.  To recommend ways of promoting Nigerian made computer softwares.


1.4 Research Questions

The following questions will be addressed in the course of this study:

1.  What attitude do Nigerians have towards made in Nigeria computer softwares?

2.  What current strides have been recorded in research in computer science?  

3.  What is marketing and how do Nigerian manufacturers market their Software?

4.   What are the challenges confronting manufacturers of made in

Nigeria software?

      5. What are the strategies that can be adopted to address these challenges?



1.5 Research Hypothesis

The following hypotheses has been developed and would be tested in the

Course of this study:

Ho: Marketing of Made in Nigerian software does not have any significant challenge

Hi: Marketing of Made in Nigerian software has very significant challenges


1.6 Significance of the Study

The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:

i.            Once the challenges of marketing Nigerian made softwares is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations.

ii.          The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of

iii.        the software products in every part of the country.

iv.         Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products.

v.           Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made softwares, and possibly carry out further studies on it.


1.7 Scope/limitations of study

This work is an attempt to research into the problems and prospects of marketing made in Nigeria products with particular reference to computer softwares.

Internal and External factors impair marketing local products. This study is however, limited to marketing mix elements, product, price, promotion and place. The study focuses on Nigerian made softwares with the hope that the result of this work can be generalized to other locally manufactured products.



1.8 Definition of Terms


Marketing: A social and managerial process by which individuals and Groups obtain what they need and want through creating and exchanging products and value with others.

Perception: The way in which motivated individuals perceive a given situation that determines how precisely they will behave.


Value: Consumer’s estimate of the products overall capacity to satisfy his/her needs.


Market: Consists of all the potential customers sharing a particular need or want who might be willing and able o engage in exchange to satisfy that need of want.

Software: is any set of machine-readable instructions that directs a computer's processor to perform specific operations.


Additional Information

  • The Project Material is available for download.
  • The Research material is delivered within 15-30 Minutes.
  • The Material is complete from Preliminary Pages to References.
  • Well Researched and Approved for supervision.
  • Click the download button below to get the complete project material.

Frequently Asked Questions

In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.

We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to info@allprojectmaterials.com with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also check out what our happy clients have to say.

Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.

We have professional writers in various disciplines. If you have a fresh topic, just click Hire a Writer or click here to fill the form and one of our writers will contact you shortly.

Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.

Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!

What Clients Say

Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.

Project Information

  • ATTRIBUTE : Documentation Only
  • PAGES : 65 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

Share Links

Download Post
Download Post

Search for Project Topics

Project topics in Departments

Do you need a writer for your academic work?

A Review on a study into the challenges and prospects of marketing nigerian made computer softwares, study, into, challenges project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition... computer science education project topics