This study fall within the area of transportation management, transportation management deal
with how business firm or organization involves in transportation
business adopt or choose management tools that will help them achieve
the objective which they have set themselves there by implementing its
Thus it provides the theoretical and conceptual foundation on the
management behavior of business organization in transportation
The relevance of management to an organization is that it provides
the organization with the policies and strategies that gives the
organization the overall concept or nature of its business.
Hence management is defined process by which manager create, direct,
maintain and operate purposive organization through systematic
co-coordinated co-operative human effort.
This study intends to understand how managers perceive or visualize
the customers or commuters who patronize their business. To know whether
managers know the relevance of commuters to success or their
organizations, to know whether managers know the relevance of commuters
to success of their organizations.
Lastly, for any business to successes, management must device
strategies that will help the organization achieve its objectives. The
question now is how do manager perceive the concept of strategy
formulation? Managers are subject to environmental turbulence, surprises
and constraints. And these forms the basis on which mangers should base
their strategy and its is only managers who are knowledgeable on
strategies in response to changes in their environments.
Briefly, the study is descriptive explorative. Major achievers of the
research will be achieved by answering certain research questions.
1.1 BACKGROUND OF THE STUDY
In Nigeria the need for an effective transport system becomes more
obvious if taken into consideration the large size of the country and
the need to disperse development move. The inability of Nigerians to
device a better transportation system has been a detraction of the
growth of the economic social and political life of the economy.
Prominent among the problem, includes traveling difficulty lateness to work, movement of agricultural product, goods and services from area of production to area of utilization.
The federal government of Nigeria offer appraisal of the chafic
transport system launched in federal urban mass transit programme
(FUMTP) in January 1988.
Consequently in order to ensure the continuity of existence of mass
transit service, the manager need to device achious programme capable of
alternating the retaining passengers patronage. Such actions programme
can apply be christened.
And for them to be effective strategy, there has to be effective management.
Management according to Mapacland (1974): defines management as the “
process by which managers create, direct, maintain systematic
co-ordinate co-operative human effort”
Brech (1972): define “ management is concerned with seeing the job
get done efficiently, its tasks all center on decisions for planning and
guiding operation that are going on the enterprise.
This goes to direct or show the managements the behavior of an
organization towards planning, organizing control and directing of
achievers of the business.
Given the vital role which management plays in the success of the
organization we can visualize that most of the mass transit servicing
companies do not know what their management function areas.
Ejiofor Pita in his statement says that management may therefore been seen as the function of executive leaderships anywhere.
In recognition of the importance and necessity of effective
management the researcher has decided to embark on the study of
transportation management in urban mass transmit.
1.2 PROBLEM ASSOCIATED WITH THE SUBJECT MATTER
For the fact that many people invest in the transport industry,
effective transportation management is lacking in most transport
companies. This has led to commuter being dissatisfaction the management
researcher into investigation into “transportation management and
customers satisfaction in the mass transit companies, Enugu North
1.3 PROBLEM THAT THE STUDY WILL BE CONCERNED
The problem that the study will concern includes.
v To highlight on the best way to apply management order to achieve efficiency and productivity.
v To help transport managers to be consumer oriented.
v To make recommendation on that could be useful in solving the
problems encounter in transportation management that lead to customers
v To create knowledge about transportation management in urban mass transit service in particular.
v To investigate how customers are satisfied with the management of the companies.
1.4 THE IMPORTANT STUDYING THE AREA.
The importance of this study lies on the areas of transportation
management proper. It serves as a guide for the management of urban mass
transit services on how best to formulate a strategy in order to attain
objectively, effectively efficiency and customer’s satisfaction.
It is important for the intending investor on how to manage his
transport business in other to achieve customer satisfaction and
It is also vital for the management student because it provides an
empirical study on the concept of management particularly as it relates
to urban mass transit services or transportation business.
Lastly, the study is to immense benefit in the area of recommendation
that would help in improving the general performance of the company in
1.5 DEFINITION OF TERMS
Business Organization: Business organization are
organization primarily oriented toward economic production, they
involved in input through put and output activities.
Competitive Advantage: The search for opportunities
within the product market scope and the development of the business idea
where it has distinctive competence, which provides it differential
advantage over its competitors.
Corporate Strategy: Corporate strategy is actually
the integrated strategy of an organization, which provides ideas of the
overall concept of the business.
Culture: A form or type or civilization of a certain race or nature and the customers associated with it.
Decision Making: The process of identifying and the customs associated with it.
Environment: Those entities customers, institution
organization competitor etc that a formal organization deals with but
has no control over them is referred to as environment.
Goal: Organizational goal provides a sense of
direction to an organization. According to Stinesr (1982) organizational
goal include, purpose mission and objective. It is finacritic.
Mission: Is the specific or unique business activity
or productive services it actual produces for a segment of the market.
Hence it defines the market relationship of business organization.
Management: The process of planning organizing leading and controlling the aware of organization members and of using available organizational resources to reach stated organizational goals achievement.
Organizational Structure: The way in which organizations activities are divided, organize and coordinated.
Policy: A standing, plan that establishes general guideline for decision-making.
Planning: The process of establishing goal and suitable courses of action for achieving them.
Purpose: The purpose of an organization is its primary role as defined by the society in which it operates.
Strategy: The broad program for defining and achieving organization objectives, the organizations response to its environment over time.
Strategic Planning: This is the purpose of selecting
an organizations goal determine the polices and strategic programme
necessary to achieve specific objectives enroute to the goals, and
establishing the method necessary to assure that policies and strategic
programme are implemented. Actively formulating a strategy called
Transportation: This is the means where by goods and passengers are carried from one place to another.
Mode of Transport: These are variety of methods by which goods and passenger are transported.
Commuters: These are people that commutes or that travel by bus; train, from one place to another.