TABLE OF CONTENT
Table of content
CHAPTER ONE: INTRODUCTION
Background of the study
Statement of the problem
Objective of the study
Significance of the study
Statement of research
Scope and limitations of the study
Definition of terms/ concepts
CHAPTER TWO: LITERATURE REVIEW
Issue on the compact of changing business tech
Issues on the changing public attitudes
The case for social responsibility
The case against social responsibility
Current literature on theories postulated above
Area of social responsibility
Discharging social responsibility
The Nigerian concept of social responsibility
Neglect of social responsibility to the environment and evaluating social responsibility.
CHAPTER THREE: RESEARCH METHODOLOGY
Institutional consideration and model specification
Area of study and coverage
Method of data analysis
Data required and source
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
Presentation of data
Presentation of regression result
Evaluation based on statistical criteria
Evaluation based on econometric criteria
Evaluation of working hypothesis
Discussion of findings
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
Summary of findings
1.1 BACKGROUND OF THE STUDY
The concept of the societal marketing known in modem term as
corporate social responsibility is relatively, a new marketing
philosophy at least in Nigeria and under-developed worlds.
The concept of corporate social responsibility calls for practical support business organization to improve the society.
Corporate social responsibility should direct attention to
the performance of such practical and life improving areas of the
society these demand specific contributions to education, agriculture,
provision of social infrastructure and vitas things that can add value
or quality to their customers and the immediate environment.
Interestingly, this marketing philosophy demands the business
organizations and marketers to make concrete contributions to the
protection and presentation of the physical and human environment
especially in the societies in which these organizations operates
additionally; it involves the organization in the promotion arts and
culture, rural and national development.
Development is another focal variable in this research
development means to grow gradually, more advanced or more organized for
any society to be developed, it requires heavy investments of resources
in capital goods which will lead to productive capacity and growth
hence improved standard of living. The theory of economic development
center in full employment of both human and physical resources to bring
about national development.
Thus, corporate social responsibility can play a vital and
trial role in the development of the society hence national development.
1.2 STATEMENT OF THE PROBLEM
From the above background, the Nigeria society and most
specifically Enugu State have many areas of development especially in
the rural and semi urban areas.
The high rate of inadequate social amenities and
infrastructures in the country and Enugu State in particular cannot be
overemphasized. High level of unemployment, environmental pollution, a
threat to mass human survival and high level of illiteracy is the bane
for high level of poverty which result to crime rate and insecurity of
United Nations statistic shows that Nigeria is rated as one
of the poorest and highest rate of illiterate people or population in
Africa and the world- this is why the federal government in conjunction
with in united nation has argued in the Millennium Development Goals
(MDGs) and to achieve this government cannot do all things along true a
clarion call to corporate citizens to join hands with the government.
In view of these identified problems, there is need to
research and evaluate the contribution or corporate society
responsibility of corporate citizens towards national development.
1.3 OBJECTIVE OF THE STUDY
The broad objective of the study is to examine the role played by corporate citizens in National development.
- To explore the importance of corporate social responsibility programmes.
- To investigate whether corporate organizations have been involved in social responsibility progammes.
- To investigate the approach corporate organization has corporate social responsibility prgrammes.
- To explain the reason for failure in the management of corporate social responsibility programmes.
- To recommend and more effective ways to successful execution or implementation of corporate social responsibility programmes.
1.4 RESEARCH QUESTIONS
The following research questions have been formulated to enable the research in course of the study.
- Do activities of manufacturing, enhancive and many other organizations destroy our environment?
- Do these companies carry out and project to the advantage of the society/ community?
- Do these companies abandon any project without completion?
- Do these companies encounter hindrances in the course of implementing and initiated projects?
- Do these projects actually improve the standard of life of the people?
1.5 SIGNIFICANCE OF THE STUDY
The significance of the study lies in the fact that it will
add and enrich the alliteration on corporate social responsibility and
expose the underlying importance of this concept. This will bring
harmony between the companies and the communities where they operate.
It will also educate as well as remove the expression that
business is not only for huge profits making but improvement in the
welfare of its workers and host communities including neighborhood
The research also challenged the researches and had added mine knowledge in the subject to the research.
Finally, the government will come up with motivating policies to
encourage companies participating in the executive of corporate social
1.6 SCOPE OF THE STUDY
The scope of this study courses the activities of selected
manufacturing company in Enugu Urban and their corporate social
responsibility activities. This, the study will evaluate the corporate
social responsibility activity to manufacturing company in Enugu.