Background to the Study
is the process of sharing information, thoughts and feelings between people
through speaking, writing or body language. Effective communication extends the
concepts to require that transmitted content to received and understood by
someone in the way it was intended. The goals of effective communication
include creating a common perception changing behaviours and acquiring
information. Effective communication begins with encoding or the skill of
relating a message in a clear, direct way that allows the receiver to correctly
decode your message. Effective communication is a skill as well as it requires
the receiver to ensure that he/she properly heard and understood the message
being sent. Communication no doubt is a very vital tool in carrying out our day
to day activities. Everyone needs communication with people around to share
experience, job, frustration, hope and fears from childhood.
(2000) stated that communication as the act of imparting a common idea or
understanding to another in every organization, goals are set as the procedure
or ways through which the organization instead to achieve it. The goals are
spelt out with the end communication model.
organization is established to achieve a set objective. For example, certain
business organization set up for profit making by the provision of services by
training high level of manpower for both in the public and private sector of
the economy. However, the defined objective through the instrumentality of
persons who form the basic unit of the organization. The people’s readiness to
perform for the attainment of goals and objectives of an organization.
(1988) contends that communication is at the root of personnel and
ministration, it is the transaction and interpretation of information for the
efficient operation of an enterprise. Therefore management must recognize the
importance of effective communication to its productivity. Communication
require that the climate that promote the exchange of ideas as well as one that
permits every member of the organization to actualize his view without fear.
(1995) stated that management is concerned with the direction and control of an
enterprise and involves planning and the direction of the work of others. These
managerial functions cannot be successfully carried out in the absence of
effective communication. Brown (2008) defined communication as the process of
transmitting ideas and thought from one person to another for the purpose of
creating understanding in the thinking of the person receiving the message,
effective communication supports organizational productivity.
effective communication the manager has a specific tool – information. He does
not “handle” people, but motivates guides and organizes people to do their own
work. His duty is the spoken or written words, no matter whether the manager’s
job is an engineering, accounting or marketing kind. Every manager needs skill
in getting his thinking across to other people as well as skills in finding out
what other people are after. In recent years, communication has been of growing
information in large organization and also because it has been realized that
communication is not forced, but has to be learnt to enhance the productivity
of every organization.
Statement of the Problem
communication is of high priority to the management of Guinness Nigeria PLC, it
will be seen that in trying to increase productivity through effective
communication, barriers occur, which reduces productivity overloading which
bogs down the entire system. Lack of planning to communicator, mechanical
inefficiency which include lack of public facilities like telex.
problem destruct information from the top to the bottom or bottom to the top.
The barriers in most organization can crumble the organization as the
communication gap portends serious danger. The possible causes is always the
complain of junior workers not been carried along, this is the gap in knowledge
the researchers attempts to fill.
Objectives of the Study
aim of the study is to investigate the effect of effective communication in
organization’s productivity, the specific objectives are to:
the significant relationship between sufficient communication and organization
mutual and cordial relationship between subordinate and superior has
significant effect on organization communication efficiency.
if there is significant relationship between information and the channel of
following research questions should be provided answers to:
is the relationship between sufficient communication and organizational
mutual and cordial relationship have an effect on organization’s communication
there significant relationship between information and channels of
following hypotheses shall be tested:
H01: There is no significant relationship
between sufficient communication and organization profitability.
H01: There is significant relationship between
sufficient communication and organization profitability.
H02: Lack of mutual and cordial relationship between
subordinate and superior has no significant effects on organization
H02: Lack of mutual and cordial relationship between
subordinate and superior has significant effect on organization communication
H03: There is no significant relationship between
information and the channel of communication.
1.6 Scope of the Study
as a topic is a vast one, no consensus has being reached about this concept,
but it is a known fact that every human activity involves a good amount of
effective communication. The scope of this research will there ….. Limited to
the evaluation of effectiveness of communication and its impact on productivity
in Guinness Nigeria PLC, Benin City Edo State.
1.7 Significance of the Study
importance and need for effective communication in an organization cannot be
overemphasized; this research work will be of good help both to the researchers
and to the Guinness Nigeria PLC.
the researcher, it is a requirement for the award of Bachelor Degree in
Business Administration, while to Guinness Nigeria PLC, it will provide its
findings and recommendation and showing its lapses and proffer solutions to
these lapses. It also highlights the benefit of effective communication and how
it influence productivity.
1.8 Limitations of the Study
to the economic situation prevailing in our nation today, the research has the
attitude of most workers may have affective the quality of the work, examples
are cases of “not on seat” and come again syndrome. Some respondent oven
returned their questionnaires unanswered due to the fear of Management
Time: The inability of the
researcher to meet with academic work could have affected the quality of time
in carrying out the research.
Finance: Money as we all know is the
bedrock of every research work,the research may be faced with financial
difficulties and this could have affected data collection and the research work
in it’s entirely.
1.9 Operational Definition of Terms
following terms are defined as used in the study:
to Oxford Advanced Learner’s Dictionary, this is simply production result as
intended or wanted. An organization is said to be effective when it
accomplishes all that it set out to achieve.
to Udeze (2000), this is the act of impacting a communication or understanding
to another person with the purpose of implementing an action that is
coordinated towards a common end.
Productivity: According to Anugwom (2007)
is the measure of how well resources are brought together in organization and
utilized for accomplishing a set of result.
Impact: According to Oxford
Advanced Learner’s Dictionary, to have an effect, the effects of effective
communication on productivity. This effect could be a negative or positive one.
A negative effect arises when effective
communication does increase productivity of the organization.
Brewing: Is the fastest growing of
Nigeria manufacturing industries, it contributes and provides direct employment
for many people.
to Umoh (2006) is coming together of group of people that specializes in
different fields, coordinate their effort towards the set goals, supervise
through some hierarchy of authority so that objectives of organization will be