IMPACT OF ADVERTISEMENT ON THE SALES OF AN ORGANIZATION’S PRODUCT AND SERVICES (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT)


IMPACT OF ADVERTISEMENT ON THE SALES OF AN ORGANIZATION’S PRODUCT AND SERVICES (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT)

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IMPACT OF ADVERTISEMENT ON THE SALES OF AN ORGANIZATION’S PRODUCT AND SERVICES (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT)

ABSTRACT

The impact of advertising on the sales of an organization’s products and services cannot be overemphasized; having noticed the incessant problems faced by Nigeria Bottling Company (NBC) Ado-Ekiti. In the recent times including and introducing its product to the market or the targeted audience such problems has been figured out to be insufficient, inadequate and poor advertisement techniques about a product in the market, therefore due to the survey and research work carried out at the regular interview, it was observed that there is no budget for advertisement which has severally coursed or create a vacuum between the Nigeria Bottling Company and the market. Such vacuums has been traced to be low patronage, low sales turnover and a rate of turnover which has affected the overall income of the company. It’s therefore recommended that the Nigeria Bottling Company has it may be show complement its advertising with other promotional tools to affect better sales of the product and services. On this note the advertising on the sales of an organizations products and services should be carried out at a regular time to ensure customers satisfaction, good sales note and to arouse customers interest towards purchasing the product. The objective is to determine which of the identified advertising strategy is most effective of all the possible application. Finally, base on the result of the researcher study, one rightly say advertising has a positive impact for continuous patronage, attention should be paid to product modification such as packaging, branding sizes, color etc. in order to make the product attractive and appealing to customers.

TABLE OF CONTENTS

Title Page

Certification/Declaration

Approval Page

Dedication

Acknowledgement

Abstract

Table of content

 

Chapter 1

Introduction

1:1 Introduction

1:2 Background of the Study

1:3 Statements of Problems

1:4 Objectives of the Study

1:5 Research Question

1:6 Study of the Hypothesis

1:7 Significance of the Study

1:8 Justification of the Study

1:9 Scope of the Study

1:10 Definition of Terms

 

Chapter 2

Literature Review

2:0 Introduction

2:1 Conceptual Clarification

2:2 Theoretical Framework

2:3 Literatures on the Subject Matter

 

Chapter 3

Research Methodology

3:0 Area of Study

3:1 Source of Data

3:2 Sampling Techniques

3:3 Method Data Collection

3:4 Method of Data Analysis

3:5 Reliability of Instrument

3:6 Validity of Instrument

3:7 Limitations of the Study

 

Chapter 4

Data Analysis

4:0 Introduction

4:1 Finding of the Study

4:2 Discussion of the Study

4:3 Summary

 

Chapter 5

Summary, Conclusion and Recommendation

5:0 Summary of Findings

5:1 Conclusion

5:2 Recommendations

5:3 Proposal for Further Studies

IMPACT OF ADVERTISEMENT ON THE SALES OF AN ORGANIZATION’S PRODUCT AND SERVICES (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT)

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A Research proposal for impact of advertisement on the sales of an organization’s product and services (a case study of nigeria bottling company (nbc) ado ekiti, ekiti state depot):
Reviews: A Review on impact of advertisement on the sales of an organization’s product and services (a case study of nigeria bottling company (nbc) ado ekiti, ekiti state depot), ekiti, impact, advertisement project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The impact of advertising on the sales of an organization’s products and services cannot be overemphasized; having noticed the incessant problems faced by Nigeria Bottling Company (NBC) Ado-Ekiti. In the recent times including and introducing its product to the market or the targeted audience such problems has been figured out to be insufficient, inadequate and poor advertisement techniques about a product in the market, therefore due to the survey and research work carried out at the regular interview, it was observed that there is no budget for advertisement which has severally coursed or create a vacuum between the Nigeria Bottling Company and the market. Such vacuums has been traced to be low patronage, low sales turnover and a rate of turnover which has affected the overall income of the company... business administration project topics

IMPACT OF ADVERTISEMENT ON THE SALES OF AN ORGANIZATION’S PRODUCT AND SERVICES (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT)

Project Information

  • CATEGORY : BUSINESS ADMINISTRATION
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 54 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

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