ABSTRACT
The impact of advertising on the sales of an organization’s products
and services cannot be overemphasized; having noticed the incessant
problems faced by
Nigeria Bottling Company (NBC) Ado-Ekiti. In the recent times including
and introducing its product to the market or the targeted audience such
problems has been figured out to be insufficient, inadequate and poor
advertisement techniques about a product in the market, therefore due to
the survey and research work carried out at the regular interview, it
was observed that there is no budget for advertisement which has
severally coursed or create a vacuum between the Nigeria Bottling
Company and the market. Such vacuums has been traced to be low
patronage, low sales turnover and a rate of turnover which has affected
the overall income of the company. It’s therefore recommended that the
Nigeria Bottling Company has it may be show complement its advertising
with other promotional tools to affect better sales of the product and
services. On this note the advertising on the sales of an organizations
products and services should be carried out at a regular time to ensure
customers satisfaction, good sales note and to arouse customers interest
towards purchasing the product. The objective is to determine which of
the identified advertising strategy is most effective of all the
possible application. Finally, base on the result of the researcher
study, one rightly say advertising has a positive impact for continuous
patronage, attention should be paid to product modification such as packaging, branding sizes, color etc. in order to make the product attractive and appealing to customers.
TABLE OF CONTENTS
Title Page
Certification/Declaration
Approval Page
Dedication
Acknowledgement
Abstract
Table of content
Chapter 1
Introduction
1:1 Introduction
1:2 Background of the Study
1:3 Statements of Problems
1:4 Objectives of the Study
1:5 Research Question
1:6 Study of the Hypothesis
1:7 Significance of the Study
1:8 Justification of the Study
1:9 Scope of the Study
1:10 Definition of Terms
Chapter 2
Literature Review
2:0 Introduction
2:1 Conceptual Clarification
2:2 Theoretical Framework
2:3 Literatures on the Subject Matter
Chapter 3
Research Methodology
3:0 Area of Study
3:1 Source of Data
3:2 Sampling Techniques
3:3 Method Data Collection
3:4 Method of Data Analysis
3:5 Reliability of Instrument
3:6 Validity of Instrument
3:7 Limitations of the Study
Chapter 4
Data Analysis
4:0 Introduction
4:1 Finding of the Study
4:2 Discussion of the Study
4:3 Summary
Chapter 5
Summary, Conclusion and Recommendation
5:0 Summary of Findings
5:1 Conclusion
5:2 Recommendations
5:3 Proposal for Further Studies